W.

S YC I P GRADUATE SCHOOL OF BUSINESS

D E V E L O P I N G L E A D E R S & M A NA G E R S I N E M E R G I N G A S I A
 MBA MM
Master in Business Administration Master in Management

Asian business can be a bewildering The Asian Institute of Management

experience. can equip you with the right tools to

overcome the real challenges of a global

How will you cope with ambiguity? Asian economy.

How will you reinvent yourself to AIM pioneered management education

rise above your competition? in Asia. Since 1968, we have been known
for intensive management training. Our
graduates have become some of the finest 3
leaders and managers in the region.

At AIM, you will get a culturally diverse

learning experience. Our student
population and board of governors is
Succeed in fast-changing Asia multinational; our graduate placement
network of multinational company
recruiters spans Asia, Europe, the Middle
East, and the Americas.

At AIM, you will have strong ties

to Asian business, academe, and
government. AIM has active partnerships
with regional partners such as the World
Bank, the Asian Development Bank
(ADB), and the Canadian International
Development Agency (CIDA). AIM is a
founding member of the Association of
Asia-Pacific Business Schools (AAPBS).
 ASIAN INSTITUTE OF MANAGEMENT ßn W.W.SSYCYIPCIPGRADUATE
What do you get from an AIM education?
ß Results
AIM’s W.SyCip Graduate
School of Business emphasizes
4 practitioner-oriented learning.
Students learn not only
management concepts, but also
hands-on training for real-
life challenges facing Asian
business today.
Excellence is achieved
through an interplay of four
factors: a rigorous curriculum,
faculty excellence, student
competence and diversity, and
career management services.
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GRADUATESCHOOL
SCHOOLOFOFBUSINESS
BUSINESS
ß Rigorous Curriculum
Students transform into highly
adaptive business leaders
through the case method.
It is the primary learning
mode in all programs at AIM.
Students work through 600 to
800 real-life management cases
in learning teams and in class.
The intensity and rigor hones
analytical, people management,
and leadership skills.
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ß Faculty Excellence
Our core faculty are more than
just teachers. They are bona
fide leader-managers recognized
by peers in their respective
industries. They bring a wealth
of real-life experience from
various management fields
straight to the classroom.
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ß Student Competence
and Diversity
Students are a culturally
diverse mix, in order to enrich
the learning experience. We
seek individuals of different
nationalities, sundry work,
and life experiences. These
people are not just topnotch
graduates from the world’s
best schools—they also exhibit
strong leadership potential.
ß Career Management
Services (CMS)
AIM has a strong job placement
program for its MBA and MM
graduates, including support
services such as career counseling
sessions and seminars.
About the W. SyCip
Graduate School
of Business
AIM’s business school
5
is named after Mr.
Washington SyCip,
chairman of the SGV
Group, a pan-Asian
auditing and management
consulting firm. SyCip
envisioned an MBA for
Asians, and co-founded
AIM in 1968. SyCip
continues to serve as
Chairman Emeritus, and
also sits on more than
100 corporate, academic,
and government boards
around Asia.
 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

How do you learn and adapt?

The 16-Month MBA Program

A
IM’s 16-month Master in Business Administration (MBA) converts students into
professional managers not by teaching them concepts, but by sharpening their thinking
and analytical skills.
AIM is known for its boot-camp, participative-learning approach. Students use the case method
of teaching almost exclusively. Cases are real-life business situations. These cases force students to
analyze complex, ambiguous problems, and make decisions under time and resource constraints.
AIM MBA students read over 800 cases and work 80 hours per week. Such intensity and rigor
develops tough minded, action-oriented managers.
This learning experience is enhanced by group projects, presentations, and field work. AIM also
provides an unparalleled Asian context to the MBA learning experience.
Students learn behaviors and market cultures of the West and Asia. Students’ understanding of
cultural diversity is deepened in teamwork with fellow students from different Asian countries.

6 7
Entrepreneurial Development
General Strategic
Management of
Enterprises I Management I Management

MRR or Case Series Integration and

Application
Behavioral Human Behavior Management
Skills in Organization/ Communication/ Communication
Human Resources Written Analysis Skills
Management of Cases

Specialization
Electives
ASIAN
Micro Economics CONTEXT Quantitative Macro
Technical Analysis Technical

CFA or FRM
Management Operations
Control Management
Systems Marketing Finance Entrepreneurship
Language Financial Marketing
of Business Management Management

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

The First 8 Months: In the first eight months of the skills and learn micro-consumer The Second 8 Months: In the second half of the or CFA (Chartered Financial
Curriculum Skills & AIM MBA students build a strong behavior, macro-industrial Finishing, Broadening & program, students can choose Analyst) certification.
Knowledge Enhancement foundation of management skills analysis, and quantitative analysis. Deepening to broaden their learning with At the end of the course,
and knowledge. Students develop a diverse mix of electives, each student demonstrates
Students undergo a curriculum entrepreneurial and strategic or deepen their corporate the integration of all skills
of economics, operations, thinking needed to make decisions specialization towards finance, by completing a required
finance, marketing, accounting in a complex, fast-moving marketing, or entrepreneurship. Management Research Report
and control, management environment, even with vague and For example: a student (MRR), a graduate thesis that
communication, enterprise chaotic information. They learn preparing for a banking career may take the form of an action-
development and strategy. to understand human behavior in might take a load of five finance based feasibility study, a corporate
Students improve their organizations and the peculiarities electives, and pursue FRM strategy, an entrepreneurial
management communication of different markets. (Financial Risk Management) venture, or a case series.

8 9
16-Month MBA ° General Program Schedule
Subjects and Activities Term 1 Term 2 Term 3 Term 4
(14 Weeks) (15 Weeks) (17 Weeks) (12 weeks)
Language of Business (LOB) l
Quantitative Analysis (QA) l
Economics (ECO) l
Managing Costs and Profits (MCP) l
Financial Management 1 (FM1) l
Financial Management 2 (FM2) l
Management Control Systems (MCS) l
Strategic Management & Ethics (SME) l
Asian Business Systems (ABS) l
Development of Enterprise (DE) l
Management Communications (MC)
Human Behavior in Organizations (HBO)
l l MBA ° Student Profile
l l
Marketing Management (MM) l l Educational Background Age
Operations Management (OM) l l Engineering 43% 21-25 years 45%
Written Analyses of Cases (WACs) l l l l Business 30% 26-30 years 51%
Electives l IT 16% 31-35 years 4%
Management Research Report (MRR) Social Science 9% Gender
Others 2% Male 82%
* Exclusive of term breaks, faculty deliberations and MRR defense periods. Female 18%

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

How can we help you lead and execute?

The 11-Month MM Program

T
he 11-month Master in Management (MM) is our intensive business leadership course
for mid-career managers who wish to transform themselves into top-level executives and
strategists for Asia.
The transformation of an MM student into a more mature, strategic leader is achieved through the
development of higher-level leadership, strategy formulation, and execution skills.
Students are selected according to their potential to drive medium to large companies to greater
heights. Professors mentor and collaborate with students. Students develop a quantum new outlook of
themselves, their organization, and their environment.
The third module teaches Inspirational Leadership. Students learn about implementing
organizational strategies through vision, mission, and values formation. As with all AIM degree
programs, the MM program relies heavily on AIM’s rigorous case method, classroom and hands-
on learning methodologies, and Asian context. MM students process about 600 cases. These aid
students not only to master managerial tools and techniques, but to develop their own personal
leadership style.

The Adaptive, Transformational and Inspirational Leader

The MM program design is anchored on a three-module process. Each module is about three-and-
a-half months long, covering different stages of situational assessment, strategy formulation, and
10 implementation. 11
The first module develops students’ Adaptive Leadership skills. This module emphasizes seeking
Inspirational ß Visionary-Dreamweaver
out and seizing opportunities for the organization. The students’ competency in environmental Leadership ß Missionary
ß Role Model, Value Formation
ß Servant
analysis, stakeholder analysis, technical analysis, and industry, market and micro-market analysis are
sharpened to better identify and evaluate opportunities.
The second module for Transformational Leadership heightens the student’s competency in
corporate and functional strategy-formulation.
The
Leadership
Trilogy

Transformational Adaptive

ß Entrepreneurial ß Self
ß Scholar, Senser, Seer ß Situational
ß Warrior King, Philosopher King ß Personality
ß Magician, Entrepreneur ß People
ß Managerial
ß Maestro, Mentor

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

What our alumni have to say...

Skills Acquisition
All case discussions hone the students’ managerial decision-making skills. In addition to regular case “[AIM] is where I learned —Passang Dorji, MBA 2006 I can contribute to the better
sessions, the MM also employs 1 x 10 discussions (one professor, ten students) to allow more participation leadership, the Asian way.” Deputy Manager, Human Resource management of VBARD. In this
versus the larger case discussions. —Datuk Ir. (Dr.) Mohammad Annas and Administration way, I can indirectly support
The MM also features a unique field experience called the “walkabout,” where students spend the bin Haji Mohammad Nor., MM 1984 Bhutan Power Corporation Ltd. Vietnam’s development.”
last month of the program immersing themselves in a managerial project of their choice. Former Chairman, Malaysia —Tran Van Dam, MM 2007
Energy Commission “The program enabled me to Internal Auditor, Vietnam Bank for
acquire new skills, enhance my Agriculture and Rural Development
“Given a mix of students from knowledge and develop my (VBARD)
different countries, AIM taught personality. It has instilled in
me to be sensitive to diversity me the value of being a socially “I learned a lot from all of my
and foreign cultures.” responsible future leader and professors...the advisors’
—Marlon Young, MBA 1979 manager.” approach to the MRR were
CEO, Private Bank of the —Elaine Marie Fajardo, MBA 2007 very different—they were more
Americas, HSBC New York Financial Analyst, Ayala Land Inc., focused on making me see the
12 Philippines ‘big picture’ in real terms.” 13
“My experience at AIM clarified —Debjyoti Mazumdar, MM 2002
the link between Asian culture “The MM program that I Project Manager, Renoir Consulting
11-Month MM ° General Program Schedule and the global economy.” attended...has really opened Ltd., Singapore
Subjects and Activities Module 1 Module 1 Module 1 —Catherine Xianyan Chen, MBA 1998 my eyes to the world of
(16 Weeks) (14 Weeks) (10 Weeks)
External environment analysis: industry, macro-market, l Chief Representative, Chemoil business...I look forward to “Some of the best teachers in
micro-market, stakeholders, etc.
Internal environment analysis: technical analysis, internal l Energy Ltd. Shanghai developing a rich network with the world have contributed to
stakeholders, etc.
the AIM MM community across management lessons at AIM.”
Corporate and functional strategy formulation l
Management Research Report (MRR) l l “The course (MBA) is complete, the world.” —Haji Zulkifly Baharom, MM 1989
Execution: action programming (vision-mission, values l
formation) and sustainability
covering all spheres of —Hareish Gur, MM 2005 Director/Senior Consultant, SMR
* Exclusive of term breaks, faculty deliberations and MRR defense periods. management with high emphasis Marketing Head, Newgen Software HR Technologies Sdn. Bhd.,
on financial analysis. The course Technologies, India Cyberjaya, Malaysia
MM ° Student Profile provides practical knowledge
Educational Background Age and experience, on top of sound “By utilizing the knowledge I
Engineering 43% 25-30 years 26%
30-35 years 51% management theory.” obtained in the MM program,
Technology 23%
Commerce 11% 35 years and above 23%
Science 6% Gender
Finance & Investment 3% Male 73%
Telecommunications 3% Female 27%
Others 11%

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

Where else can you go to broaden

EUROPE
ß Audencia Nantes (France)

your perspective? ß Copenhagen Business School (Denmark)

International Student Exchange Program (ISEP)
High-performing MBA students can qualify to participate in our student exchange program. They
can choose to spend a term in any one of AIM’s partner institutes in Europe, Asia, and the Americas.
NORTH AMERICA
ß Andeson School, UCLA (CA, USA)
ß Jerome Chazen School, Columbia University (NY, USA)
ß McGill University, Montreal (Quebec Canada)
ß George Graziado School of Business, Pepperdine
University (CA, USA)
ß Richard Ivey School of Business, University of Western
Ontario (Ontario,Canada)
ß Kenan-Flager School of Business, University of North
Carolina (NC, USA)
ß Weatherhead School of Business, Case Western
(OH, USA)
14 ß Wharton School, University of Pennsylvania (PA, USA)
ß Shulich School of Business, York University, Toronto
(Ontario, Canada)
SOUTH AMERICA
ß Instituto de Estudios Superiores de Administracion
(Venezuela)
ß Instituto Panamericano de Alta Direccion de Empresa
(Mexico)
ß EDHEC (France)
ß European Business School (Germany)
ß HEC (France)
ß Universita Commerciate Luigi Bocconi (Italy)
ß University of Cologne (Germany)
ß University of Mannheim (Germany)
ß University of St. Gallen (Switzerland)
ASIA & OCEANIA
ß Asian Institute of Technology (Thailand)
ß Indian Institute of Management-Ahmedabad (India)
ß Indian Institute of Management-Bangalore (India)
ß Insian Institute of Management-Caluctta (India)
ß Keio University (Japan)
ß Korea University Business School (Korea)
ß KAIST (Korea) 15
ß Nanyang Techological University MBA (Singapore)
ß National Chengchi University (Taiwan, Republic
of China)
ß National University of Singapore (Singapore)
ß Sun Yat Sen, Guangzhou (China)
ß Universiti Kabangsaan Malaysia (Malaysia)
ß Xavier Labour Relations Institute (India)
ß University of Sydney (Australia)
ß Victoria University of Wellington (New Zealand)
ß Vienna University of Economics & Business (Austria)
ß Warsaw School of Economics (Poland)

Asian Study Tours

Both MBA and MM students are given the option of joining any of several guided Asian tours conducted
by AIM, where they can sit in on lectures by professors from other schools or observe actual company
operations in a particular Asian country. Such tours include the EntrepAsia tour of China and Vietnam,
and the Islamic Management Exchange and Study Tour of Indonesia and Malaysia.

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

How can we help widen your career prospects? Recent Hires Here are just some of the companies
that have hired AIM graduates:
Career Management Services (CMS) ABN-AMRO Goldman Sachs
Asian Development Bank (ADB) Hong Kong Shanghai Banking

T
American Express Corporation (HSBC)
he CMS office of AIM helps students and alumni in ICICI Bank (Industrial Credit &
Asia Pulp & Paper
the job hunt. CMS works with a network of national Investment Corp. of India)
Barclays Capital
and multinational offshore company recruiters in Asia, ING Bank
C&C Sons
Europe, the Americas, and the Middle East. Johnson & Johnson
CMS provides extra support services such as career counseling Capital One
McKinsey
sessions and seminars. Chemoil
Merrill Lynch
CMS also hosts recruitment activities, roadshows, and on-campus Citibank
Microsoft
interviews throughout the year, such as the annual Recruiters’ Credit Suisse First Boston
Nokia
Night and Job Fair. Off-campus interactions are conducted via DBS
Oracle
videoconferences, telephone and Skype sessions, and online job or Dell
Pfizer
CV postings. Deutsche Bank
Shell
Doha Bank
Standard Chartered
16 Ernst & Young 17
Temasek Holdings
Euromonitor
Exxon Mobile

a b c

a. Yumiko Hatori, MBA 2007, Globis Capital Partners, Japan

b. Abhishek Mehrotra, MBA 2008, HSBC, Philippines
c. Arlene Maneja, MBA 2008, SyCip Salazar Hernandez
and Gatmaitan, Philippines
d. Dilip Mansukhani, MBA 2008, Morgan Stanley, Philippines
e. Veronika Citadwi Kartikaningrum, MM 2007, Chevron
Geothermal Indonesia Ravi Vij, MM 2008, HCL Technologies Anand Seshadri, MM 2008 Satyam, India
d e

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

Who will guide your transformation?

Distinguished Faculty

A
IM faculty members have advanced
degrees from prestigious universities in
Asia, Europe, and the United States.
More than academics, they are experienced
Asian managers, experts at solving distinctly
Asian management problems. They consult for
business, government, and non-government
organizations. Many have served as CEOs or
COOs of private corporations and as ministers
of government, and maintain active ties to their
respective industries.

18 19
Faculty members include Professors Emeriti
ß J.R. Nereus O. Acosta, PhD ß Teodoro Ma. P. Dizon, MBA ß Patricia L. Lontoc, DPA ß Felipe B. Alfonso
ß Nihal Amerasinghe, PhD ß Francisco P. Bernardo, Jr.
ß Rene T. Domingo, MS Management ß Mario Antonio G. Lopez, MBA, MPA ß Roberto H. Lim
ß Enrico C. Angtuaco, MBA Engineering ß Federico M. Macaranas, PhD ß Victor A. Lim
ß Rafael J. Azanza, MBA ß Jose M. Faustino, MBA, MA-Economics ß Wilfred S. Manuela Jr., PhD ß Gabino A. Mendoza
ß Benjamin C. Bagadion, Jr., PhD ß Meliton V. Salazar, Sr.
ß Jesus G. Gallegos Jr., DBA ß Jose G. Miranda, MS Advertising
ß Maurino P. Bolante, MBA ß Angela G. Garcia, JD ß Gary B. Olivar, MBA, MA Economics
Management
ß Horacio M. Borromeo Jr., MM ß Jacinto C. Gavino Jr., DPA ß Gaston D. Ortigas Jr., MBA
ß Francis G. Estrada – President
ß Felixberto U. Bustos, Jr., DBA ß Ma. Virginia Q. Gonzales, MBA ß Antonio Ma. C. Perez, MBA ß Victoria S. Licuanan – Dean of
ß Buenaventura F. Canto III, MBA ß Fredelita C. Guiza, MDM, Master in ß Errol B. Perez, DBA the Institute
ß Gloria S. Chan, PhD Community Development ß Purba H. Rao, PhD
ß Sonny B. Coloma, MBA ß Ma. Elena B. Herrera, Master in ß Raymundo L. Roberto, MBA
ß Ma. Nieves R. Confesor, MBA, Master Actuarial Mathematics ß Francisco L. Roman Jr., DBA
in Public Policy ß Emmanuel A. Leyco, MPA ß Fernando Y. Roxas, DBA
ß Richard Anthony L. Cruz, MBA ß Ricardo A. Lim, PhD ß Hilario G. Tan, MBA
ß Gloria M. De Guzman, PhD ß Victor S. Limlingan, DBA ß Gracia S. Ugut, PhD

For more details on AIM faculty, visit www.aim.edu or www.wsgsb.aim.edu.ph.

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 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS
AIM Campus and Community
AIM’s campus is in Makati, n A cosmopolitan location
When students come to live in AIM or in
the financial and leisure district nearby residences-for-rent, they will find
of Manila. a wide range of activities within walking
distance: shopping malls, boutiques,
shops, international restaurants and
cafes, hotels, groceries, pharmacies,
local and international banks, music and
live performance venues, art galleries,
theaters, gyms, salons, spas, and parks.
20
For more details, check out our Alumni Portal at http://www.aimalumni.org
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n Multicultural environment
AIM’s compact campus and smaller class
sizes give everyone the opportunity to get
to know one another.
Unlike other business degree programs
in the region that tend to be culturally
homogenous, AIM has an international
student population. Aside from helping
you develop cross-cultural skills, your
classmates can provide you with new
ideas or experiences you’ve never
encountered before.
n Wide alumni network
When you graduate from AIM, you
immediately become part of an active
family of more than 36,000 alumni
from over 70 countries. AIM alumni
have made a significant impact on
the management practices of Asia in
particular, having become captains of
industry, senior government officials, and
development-oriented leader-managers
in the region. With a highly-influential
network like this, you’ll easily find
potential business partners, friends 21
and allies.
 ASIAN INSTITUTE OF MANAGEMENT ß W. SYCIP GRADUATE SCHOOL OF BUSINESS

INDIA
India Representative Office
1116, Maker Chamber V, 11th Floor
Nariman Point, Mumbai 400021, India
Tel: (91-22) 22815591 / 92 / 93
Fax: (91-22) 22815594
E-Mail : aimbom@satyam.net.in
aimbom@hathway.com

INDONESIA
AIM Representative Office - Indonesia
22 23
Menara Imperium LG 07
Metro Kuningan Super Blok Kav. 1
Jalan H.R. Rasuna Said
Jakarta Selatan 12980, Indonesia
Tel : +62 (21) 835-6280 ü 835-6281
Fax : +62 (21) 835-6281
E-Mail: aimrep@aimjak.com

MALAYSIA
Decisions AIM Representative Office
AIM Organizational Development
For many who’ve succeeded in Asia or elsewhere on the globe, AIM
Centre Sdn Bhd
was their first move. What’s yours?
West 23.06, Plaza 138
The Asian Institute of Management is committed to sustaining
138 Jalan Ampang
the growth of Asian societies through the development of
50450 Kuala Lumpur, Malaysia
professional, entrepreneurial, and socially responsible Asian global
Specific details on academic Tel : (603) 2166 3340 / 3341
leaders and managers. If you’re interested in becoming one of them qualifications and admission
requirements to our MBA and MM Fax : (603) 2166 3343
by joining our MBA or MM Programs, we’d like to hear from you.
Programs are also provided at the end E-Mail : kem@aimmalaysia.com
Visit us at www.wsgsb.aim.edu.ph for more details. flap of this brochure.

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ASIAN INSTITUTE OF MANAGEMENT
Eugenio López Foundation Building
Joseph R. McMicking Campus
123 Paseo de Roxas Makati City
1260 Metro Manila, Philippines
Te l . N o . + 6 3 2 - 8 9 2 - 4 0 11 t o 2 5
Fax No. +632-817-9240
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