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وصف مواد كلية الاعمال
وصف مواد كلية الاعمال
ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ
ﻗﺴـﻡ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل
١٦٠١٢٠٢ﺍﻝﺴﻠﻭﻙ ﺍﻝﺘﻨﻅﻴﻤﻲ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ (١٦٠١١٠١ ) :
ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ :ﺍﻝﺒﻌﺩ ﺍﻝﻔﺭﺩﻱ :ﺍﻹﺩﺭﺍﻙ ،ﺍﻝﻘﻴﻡ ،ﺍﻻﺘﺠﺎﻫﺎﺕ،
ﺍﻝﺸﺨﺼﻴﺔ ،ﺍﻝﺘﹸﻌﻠﻡ ،ﻀﻐﻭﻁ ﺍﻝﻌﻤل ﻭﺍﻹﺤﺒﺎﻁ .ﺍﻝﺒﻌﺩ ﺍﻝﺠﻤﺎﻋﻲ :ﺍﻝﺠﻤﺎﻋﺔ ﺍﻝﺭﺴﻤﻴﺔ ﻭﻏﻴﺭ ﺍﻝﺭﺴﻤﻴﺔ
.ﺍﻝﺒﻌﺩ ﺍﻝﻤﻨﻅﻤﻲ :ﺍﻝﻬﻴﻜل ﺍﻝﺘﻨﻅﻴﻤﻲ ﻭﺍﻻﺘﺼﺎل ،ﺍﻝﻘﻴﺎﺩﺓ ﻭﺍﻝﺤﻔﺯ ﻜﻤﺎ ﺇﻨﻬﺎ ﺘﺘﻀﻤﻥ ﺩﺭﺍﺴﺔ ﺍﻝﻌﻭﺍﻤل
ﺍﻝﺒﻴﺌﻴﺔ ﻭﺃﺜﺭﻫﺎ ﻓﻲ ﺍﻝﺴﻠﻭﻙ ﺍﻝﺘﻨﻅﻴﻤﻲ٠
١٦٠١٣٢٢ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ :ﻤﻔﻬﻭﻡ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ ،ﻁﺒﻴﻌﺔ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ،
ﺍﻝﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﻝﻠﻤﻜﺘﺏ ﻭﺃﻫﻤﻴﺘﻪ ،ﺘﺼﻤﻴﻡ ﺍﻝﻤﻜﺘﺏ ،ﺍﻝﺒﻴﺌﺔ ﺍﻝﻤﺎﺩﻴﺔ ﻝﻠﻤﻜﺘﺏ ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ ﺍﻝﻌﺎﻤﻠﻴﻥ
ﻭﺍﻝﻤﺭﺍﺠﻌﻴﻥ ،ﺍﻻﺘﺼﺎﻻﺕ ﺍﻝﻜﺘﺎﺒﻴﺔ ﻓﻲ ﺍﻝﻤﻜﺘﺏ ،ﻤﻜﻨﻨﺔ ﺍﻝﻤﻜﺘﺏ ،ﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﻤﻜﺘﺒﻴﺔ ،ﺃﻋﻤﺎل
ﺍﻝﺴﻜﺭﺘﺎﺭﻴﺔ ﻓﻲ ﺍﻝﻤﻜﺘﺏ ﺍﻝﻤﻌﺎﺼﺭ٠
ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻤﻌﻨﻰ ﺍﻝﺭﻴﺎﺩﻴﺔ ﻭﺨﺼﺎﺌﺼﻬﺎ ﻭﻜﺫﻝﻙ ﺨﺼﺎﺌﺹ
ﺍﻝﺸﺨﺹ ﺍﻝﺭﻴﺎﺩﻱ ﻭﻜﻴﻔﻴﺔ ﺍﻝﻌﻼﻗﺔ ﻤﺎ ﺒﻴﻥ ﺍﻝﺸﺨﺹ ﺍﻝﺭﻴﺎﺩﻱ ﻭﺍﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﺼﻐﻴﺭﺓ ﻓﻲ
ﻤﻨﻅﻤﺎﺕ ﺍﻷﻋﻤﺎل ﻭﺨﺼﺎﺌﺹ ﺍﻝﻤﺸﺎﺭﻴﻊ ﺍﻝﻌﺎﺌﻠﻴﺔ ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﺍﻝﻤﺴﺎﻕ ﺒﺤﺙ ﻜﻴﻔﻴﺔ ﺨﻠﻕ
ﻤﺸﺭﻭﻋﺎﺕ ﺠﺩﻴﺩﻩ ﻭﺘﻁﻭﻴﺭ ﺨﻁﻁ ﺃﻋﻤﺎل ﻝﻬﺫﻩ ﺍﻝﻤﺸﺭﻭﻋﺎﺕ.
ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ ﺒﺄﺴﺎﺴﻴﺎﺕ ﻤﻔﺎﻫﻴﻡ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ
ﺍﻝﺘﻜﻨﻭﻝﻭﺠﻴﺎ ﺍﻝﻤﺴﺘﺨﺩﻤﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭﻜﺫﻝﻙ ﺃﻨﻅﻤﺔ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭﻜﻴﻔﻴﺔ ﺘﻁﺒﻴﻕ
ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭ ﺃﻨﻅﻤﺘﻬﺎ ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻨﻅﺭﺓ ﻤﺴﺘﻘﺒﻠﻴﺔ ﻝﺩﻭﺭ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻓﻲ ﻤﻨﻅﻤﺎﺕ
ﺍﻷﻋﻤﺎل.
ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻁﺒﻴﻌﺔ ﺇﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ ﺍﻝﺸﺎﻤﻠﺔ ﻭﺇﻁﺎﺭﻫﺎ ﺍﻝﻌﺎﻡ ﻭﺘﻁﻭﺭﻫﺎ ﺍﻝﺘﺎﺭﻴﺨﻲ
ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻌﻨﺎﺼﺭ ﺍﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ ﺍﻝﺸﺎﻤﻠﺔ ﻭﺍﻝﻘﻴﺎﺩﺓ ﻭ ﺇﺭﻀﺎﺀ ﺍﻝﺯﺒﺎﺌﻥ ﻭﺘﻤﻜﻴﻥ ﺍﻝﻌﺎﻤﻠﻴﻥ
ﻭﺘﺤﺴﻴﻥ ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻝﻤﺴﺘﻤﺭ ،ﻭﺸﺭﺍﻜﻪ ﺍﻝﻤﻭﺭﺩﻴﻥ ﻭﻤﻘﺎﻴﻴﺱ ﺍﻷﺩﺍﺀ ﺒﺎﻻﻀﺎﻓﻪ ﺴﻴﻌﺭﺽ ﺍﻝﻤﺴﺎﻕ
ﻭﺴﺎﺌل ﻭﻁﺭﻕ ﺘﺼﻨﻴﻑ ﺇﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ.
Course Description
B.A. Programme
Business Management
This course includes the study of the evolution of management thoughts through the
study of the various management cools, the functions of the management process i.e.:
planning , organizing , directing and control, it also includes the study of the various
functional departments in the organization such as , production, marketing , finance,
human resource management . . . etc.
The course covers definition of OR, its historical development , importance and areas
of application , decision theory , decision matrix , decision tree , linear programming
( LP ) , graphical method , simplex method ,sensitivity theory , special cases in LP ,
transportation method , assignment method , network models , critical path method
( CPM ) , program evaluation and review technical ( PERT )
The course presents the following topics: introduction to purchasing and Inventory
Management, organizing purchasing and Storage Functions, the relationship between
Purchasing Department and other departments in the organization, purchasing and
storage procedures, purchasing by the right quality, purchasing by the right quantity,
purchasing by the right price, purchasing at the right time , purchasing from the right
resource, purchasing of capital equipment's, stores and storage , inventory control .
١٦٠١٣٢١ Business Communication (٣ Credit Hours)
Prerequisite: (None )
The course covers the following : the concept of office management, the nature of
office management , importance of office organizing , office layout, physical office
environment , written communication in the office , office automation, office forms ,
office secretarial works in contemporary office .
This course focuses on presenting and discussing the various principles and concepts
of Human Resources Management. It stresses the policies, programs and methods
that have been developed and implemented successfully in the field.
This course include the discussion of the various functional activities of Human
Resource Management such as planning, recruitment, selection, job analysis ,
performance appraisal, training and development, compensation, career planning and
promotion, safety and health, and labor relations.
The course includes: the recognition of the business environment of the multinational
firms , the international trade concepts, and the management of the various functional
activities of the multinational firm.
This course focuses how to deal with the organization in a comprehensive manner
to develop its strategies. It includes the recognition and analysis of the external and
internal environment, in addition to its resources and capabilities in order chart its
long term strategy. It also includes, comprehensive case analysis to train the student
on strategic analysis and strategic decision making .
This course aimed introducing the manning and characteristics of our entrepreneur
and how entrepreneurs deletes to small business and family business. The course olso
discuses the creation in new ventures and developing business plans.
This course contains the following : subjects; introduction production and operations
management, operations analysis and decision making, forecasting, strategies and plans for
operations, capacity planning for manufacturing and service companies, facility location
planning, layout planning, production and process design, just-in-time system, and job
design, production operations standards, and work measurements.
This course covers the following topics: aggregate planning and scheduling systems,
intermittent scheduling, project management, inventory control fundamentals, inventory
control applications, material requirements planning, quality control, total quality
management, maintenance, and management information systems.
This course contains the following : marginal analysis, inventory models , queuing
theory , markov chains , gain theory, integer programming , dynamic programming.
The course includes the following subjects: introduction to the health system, its
services and organization ; the special features of health care organizations,
constraints and problems; hospitals as the focal point of health cave systems,
managed and organizations;) contemporary issues of the health sector need to be
addressed such as quality, cost, competition and marketing of Health Services.
This course aims at introducing the nature of total quality management, its formwork
and historical evolution the course include the basic element of TQM such as
leadership, customer satisfaction, Employee involvement, continuous process
improvement, supplies partnership and performance measures the course also
introducing the tools and technique total quality management.
The module aims to give students and in-depth understanding at an advanced level of
the complexities of managing supply chains. Emphasis is placed on critically evaluating
the principal processes, which add vale, primarily in manufacturing, but also in service
sectors. This course will address the nature and scope of supply chain management, the
concept of purchasing and supply, the organization of the purchasing function, inter-
organizational relations such as partnerships, e-supply chains and logistics.
ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ
ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ
ﻗﺴــﻡ ﺍﻝﻤﺤﺎﺴــﺒﺔ
ﻭﺼﻑ ﺍﻝﻤﻭﺍﺩ
ﻝﺒﺭﻨﺎﻤﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴﻭﺱ
NOPا
LM
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XYZا( ١٦٠٢١٠٢ ) : VWO
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ا ا[ و L^W {iZYم ا
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١٦٠٣٣٣١ﺇﺩﺍﺭﺓ ﺍﻻﺴﺘﺜﻤﺎﺭ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ (١٦٠٣٢٠١ ) :
ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻘﺭﺍﺭ ﺍﻻﺴﺘﺜﻤﺎﺭﻱ ﺒﺎﻝﺘﻔﺼﻴل ﻤﻊ ﺒﻴﺎﻥ ﻤﺠﺎﻻﺕ ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﺤﻘﻴﻘﻲ ﻭﺍﻝﻤﺎﻝﻲ ﺍﻝﻔﻭﺭﻱ
ﻭﺍﻝﻤﺴﺘﻘﺒﻠﻲ ﻭﺃﺩﻭﺍﺘﻪ ﻭﻋﻭﺍﺌﺩﻩ ﻭﻤﺨﺎﻁﺭﻩ ﻭﺍﻝﻤﺒﺎﺩﻝﺔ ﺒﻴﻥ ﻋﻭﺍﺌﺩﻩ ﻭﻤﺨﺎﻁﺭﻩ ﻭﺤﺴﺎﺏ ﺍﻝﺴﻌﺭ ﺍﻝﻌﺎﺩل ﻷﺩﻭﺍﺕ
ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﻤﺎﻝﻲ ﻤﻊ ﻝﻤﺤﺔ ﻋﻥ ﺘﻜﻭﻴﻥ ﺍﻝﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ ﻭﻗﻴﺎﺱ ﻤﺨﺎﻁﺭﻫﺎ ﻭﻋﻭﺍﺌﺩﻫﺎ ﻭﺇﺩﺍﺭﺘﻬﺎ ﻭﻋﻥ
ﺒﻌﺽ ﻤﺅﺴﺴﺎﺕ ﺍﻻﺴﺘﺜﻤﺎﺭ .ﻭﺘﺒﺤﺙ ﻜﺫﻝﻙ ﻓﻲ ﻤﺼﺎﺩﺭ ﺘﻤﻭﻴل ﺍﻻﺴﺘﺜﻤﺎﺭﺍﺕ ﻭﺘﻜﺎﻝﻴﻑ ﻫﺫﻩ ﺍﻝﻤﺼﺎﺩﺭ
ﻭﻁﺭﻕ ﺘﻘﻴﻴﻡ ﺒﺩﺍﺌل ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﺤﻘﻴﻘﻲ .
This course explains the basic concepts related to the components of finance as a
field of study, i.e., Public Finance, Financial management, and Personal Finance,
as well as the major objectives and issues of each component. It also discuses
related concepts such as cash flow, liquidity, profitability, risk, and capital
structure.
In addition, the duties, authorities and the qualifications of the chief financial
officer (CFO) are discussed as well as the trade off between risk and return is
explained.
This course explains the basic principles of personal finance such as financial
planning, tax, insurance, investment decisions, and pension plans, from the
personal and the family point of view. These topics will be explained by
considering the Arab culture in general, and our Jordanian culture in particular.
This course explains how to use and interpret financial data to assess a firm's over-
all performance and pinpoints the weak and the strong points of its current
financial standing.
This course also discusses types of ratios used in financial analysis, their
limitations, as well as the applications of analytical procedures to a number of
decisions such as investment in a firm's stock, lending it, as well as financial
distress prediction.
This course explains: the basic concepts and components of the banking system;
its important role in the economy; the sources of funds and the basic principles of
employing such funds in a commercial bank; how to manage a commercial bank
and what are the various functions of such a bank in detail, and finally, how to
analyse a bank's financial statements for dealing-with it and/or managing it,
purposes.
This course explains the various aspects of the investment decision such as: the
basic concepts of investments, investment instruments and tools with a glance at
investment markets and institutions; evaluation of financial and real investment
tools and finally, special cases in real investment evaluation.
This course explains the basic concepts of insurance, risk, insurance policy and
premiums, as well as insurance role in the economy. In addition, it discusses the
various types of insurance that are important to business, as well as insurance
institutions in Jordan.
This course completes, in-depth, the topics discussed in the introductory courses:
principles of financial management and investments management.
In addition, this course deals with many other financial subjects such as: the
agency problem, leverage, the trade-off between risk and return, and working
capital management. Some other important financing and investment decisions
such as when to replace an asset, lease or buy, and the cost of capital, are
explained.
This course explain the concepts of financial planning and control. This includes
financial planning models, liquidity planning including cash budgeting, long-term,
and short-term cash needs as well as planning to improve profitability through the
various kinds of leverage. Also how to construct proforma statements is also
explained.
In addition, the financial control goals, procedures, types, tools and institutions at
the private and the public level are also explained.
This course explains the conceptual framework within which the financial
decisions of the multinational firm can be taken and analyzed. It includes the main
aspects of financing and investment decisions in an international context and their
applications to a broad range of practical issues.
In addition, the course explains the relationships between Islamic Banks and their
customers, commercial banks, and the central bank.
This course examines the theoretical and the applied aspects of portfolio
management and consists of six parts:
The investment environment, market efficiency, portfolio theory, fundamental
securities analysis and performance evaluation.
This course discusses the basic information about contractual, depository and
service types of financial institutions. The nature of their work, their sources of
funds and their role in the economy, as well as how to manage the resources of
such institutions are explained in detail with examples on Gap, NiM and Assets /
Liabilities management approaches.
This course explains the basic concepts of risk management. This includes risk
definition, types of risk, how to measure them and how to lessen the exposure to
risk.
The course also includes information about the new-found knowledge of some
theories linking risk and return in a competitive economy, and how these theories
can help the financial manager cope with risk in practical situations.
This course deals with a specific major topic in finance that changes every
semester. It gives the students an opportunity to search and write in aspects related
to that topic. Each student might select a related aspect, and he or she has to
present and discuss his/her work with his/her colleagues in the class. The major
topic of the course has to be approved by the department.
ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ
ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ ﻓﻲ
ﺍﻝﺘﺴﻭﻴﻕ
١٦٠٤٢٠١ﻤﺒـــــــــــــــــﺎﺩﺉ ﺍﻝﺘـــــــــــــــــﺴﻭﻴﻕ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﺘﺴﻭﻴﻕ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻭﻀـﻴﺢ
ﺘﺄﺜﻴﺭ ﻤﺨﺘﻠﻑ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺒﻴﺌﻴﺔ ﻋﻠﻰ ﺃﻨﺸﻁﺔ ﻭﻓﻌﺎﻝﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻕ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻝﺨﺎﺼـﺔ.
ﻜﻤﺎ ﻴﺘﻨﺎﻭل ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻋﺭﺽ ﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ )ﺍﻝﺴﻠﻌﺔ ،ﺍﻝﺴﻌﺭ ،ﺍﻝﺘﻭﺯﻴﻊ ﻭﺍﻝﺘـﺭﻭﻴﺞ(
ﺒﺄﺒﻌﺎﺩﻫﺎ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺃﻫﻤﻴﺔ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻝﺒﻨﺎﺀ ﺴﻴﺎﺴـﺎﺕ ﻭﺒـﺭﺍﻤﺞ
ﺍﻝﺘﺴﻭﻴﻕ ﻝﻠﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﻌﻨﻴﺔ .ﻜﻤﺎ ﻴﻭﻀﺢ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻭﺒﺸﻜل ﻋﺎﻡ ﺘﺄﺜﻴﺭ ﻤﺨﺘﻠﻑ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺩﺍﺨﻠﻴﺔ
ﻭﺍﻝﺨﺎﺭﺠﻴﺔ ﻋﻠﻰ ﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ .ﺃﺨﻴﺭﺍ ﻴﻌﺭﺽ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺒﺎﺩﺉ ﻭﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻕ
ﺍﻝﺩﻭﻝﻲ ﻋﻠﻰ ﻀﻭﺀ ﺍﻗﺘﺼﺎﺩ ﺍﻝﺴﻭﻕ ﻭﺍﺘﻔﺎﻗﻴﻪ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ.
ـﺴﺘﻬﻠﻙ
ـﻠﻭﻙ ﺍﻝﻤــــــــــــــــ
١٦٠٤٢١٣ﺴــــــــــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺍﻝﺩﺍﺭﺴﻴﻥ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻤﺒﺎﺩﺉ ﺍﻷﺴﺎﺴﻴﺔ ﻝﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ
ﺒﺎﻋﺘﺒﺎﺭﻩ ﻨﻘﻁﺔ ﺍﻻﺭﺘﻜﺎﺯ ﺍﻝﺘﻲ ﻴﻨﻁﻠﻕ ﻤﻨﻬﺎ ﺍﻝﻤﺨﻁﻁ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻋﻨﺩ ﻭﻀـﻊ ﺒﺭﻨـﺎﻤﺞ ﻭﺴﻴﺎﺴـﺎﺘﻪ
ﺍﻝﺘﺴﻭﻴﻘﻴﺔ .ﻜﻤﺎ ﻴﻬﺩﻑ ﺃﻴﻀﹰﺎ ﺇﻝﻰ ﺸﺭﺡ ﻜﻴﻔﻴﺔ ﺘﺄﺜﻴﺭ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺩﺍﺨﻠﻴﺔ ﻭﺍﻝﺨﺎﺭﺠﻴﺔ ﻋﻠـﻰ ﺴـﻠﻭﻙ
ﺍﻝﻤﺴﺘﻬﻠﻙ ﺴﻭﺍﺀ ﻜﺎﻥ ﻓﺭﺩﹰﺍ ﺃﻭ ﺃﺴﺭﺓ ﺃﻭ ﻤﺅﺴﺴﺔ ﺼﻨﺎﻋﻴﺔ ﺃﻭ ﺘﺠﺎﺭﻴﺔ .ﻜﻤـﺎ ﻴﻬـﺩﻑ ﺒﺎﻝﻤﻌﺎﻝﺠـﺔ
ﻭﺍﻝﺘﺤﻠﻴل ﺘﺄﺜﻴﺭ ﺍﻝﻌﺩﻴﺩ ﻤﻥ ﺍﻝﻌﻭﺍﻤل ﻋﻠﻰ ﺴﻠﻭﻙ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺒﺎﻝﺘﺎﻝﻲ ﺍﻝﻤﺅﺴـﺴﺎﺕ ﺍﻹﻨﺘﺎﺠﻴـﺔ
ﻭﺍﻝﺘﺴﻭﻴﻘﻴﺔ .ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻤﻀﺎﻤﻴﻥ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺍﻝﺘﺭﻭﻴﺠﻴﺔ ﻝﻠﻌﺩﻴﺩ ﻤﻥ ﺍﻝﻤﻔﺎﻫﻴﻡ
ﻭﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﻜﺎﻹﺩﺭﺍﻙ ﺍﻝﺤﺴﻲ ،ﺍﻝﺘﻌﻠﻡ ،ﺍﻝﺸﺨﺼﻴﺔ ،ﻭﺍﻝﻤﻭﺍﻗﻑ ﻭﺘﻐﻴﻴﺭﻫـﺎ ،ﻭﺍﻝﺠﻤﺎﻋـﺎﺕ
ﺍﻝﻤﺭﺠﻌﻴﺔ ،ﺍﻷﺴﺭ ﻭﺍﻝﻁﺒﻘﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﻭﻨﺸﺭ ﺍﻻﺨﺘﺭﺍﻋﺎﺕ ﻭﻏﻴﺭﻫﺎ .ﻜﻤﺎ ﻴﻬﺩﻑ ﻭﺒﺸﻜل ﻤﺤـﺩﺩ
ﺇﻝﻲ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﻤﺤﺩﺩﺍﺕ ﺴﻠﻭﻙ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺍﻝﻤﺅﺴﺴﺎﺕ ﻓﻲ ﺍﻷﺭﺩﻥ ﻋﻠﻰ ﻀﻭﺀ ﺘﺤـﻭل
ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨﻲ ﻤﻥ ﺼﻴﻐﺔ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﻤﻭﺠﻪ ﺇﻝﻰ ﺍﻗﺘﺼﺎﺩ ﺍﻝﺴﻭﻕ ﻭﺫﻝﻙ ﻤـﻥ ﺨـﻼل ﺘﺤﻠﻴـل
ﻭﻤﻌﺎﻝﺠﺔ ﺤﺎﻻﺕ ﻋﻤﻠﻴﺔ ﻝﻠﺴﻠﻭﻙ ﻓﻲ ﻫﺫﺍ ﺍﻝﻤﺠﺎل ﺃﻭ ﺫﺍﻙ .
١٦٠٤٣١٧ﺒﺤـــــــــــــــــﻭﺙ ﺍﻝﺘـــــــــــــــــﺴﻭﻴﻕ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﺎﻫﻴﺔ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﺃﻫﻤﻴﺘﻬﺎ ﻻﺘﺨﺎﺫ ﺍﻝﻘـﺭﺍﺭﺍﺕ
ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺘﺯﻭﻴﺩﻩ ﺒﺎﻹﻁﺎﺭ ﺃﻝﻤﻔﺎﻫﻴﻤﻲ ﻝﻌﻤﻠﻴﺔ ﺍﻝﺒﺤﺙ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻝﻌﻠﻤﻲ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻌﺭﻴﻔـﻪ
ﺒﺎﻷﺩﻭﺍﺕ ﺍﻝﻤﺴﺘﺨﺩﻤﺔ ﻓﻲ ﺠﻤﻊ ﻭﺘﺤﻠﻴل ﻭﺘﻔﺴﻴﺭ ﺍﻝﺒﻴﺎﻨﺎﺕ .ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻌﻤﻠﻴﺔ
ﺍﻝﻘﻴﺎﺱ ﻓﻲ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﺃﺴﺎﻝﻴﺏ ﺠﻤﻊ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝـﺏ
ﻤﻬﺎﺭﺍﺕ ﺇﺠﺭﺍﺀ ﺍﻝﺒﺤﻭﺙ ﺍﻝﺘﺠﺭﻴﺒﻴﺔ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ .ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝﻙ ﺍﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ
ﺒﺒﻌﺽ ﺍﻝﻤﻬﺎﺭﺍﺕ ﻭﺍﻝﻤﻌﺎﺭﻑ ﺍﻹﺤﺼﺎﺌﻴﺔ ﻜﺎﺴﺘﺨﺩﺍﻡ ﺍﻝﻌﻴﻨﺎﺕ ﻭﻁﺭﻴﻘﺔ ﺘﺤﺩﻴﺩ ﺍﻝﺤﺠﻡ ﺍﻝﻤﻨﺎﺴﺏ ﻝﻬﺎ.
ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﺴﺎﻝﻴﺏ ﻤﺭﺍﺠﻌﺔ ﻭﺘﺼﻨﻴﻑ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺘﺤﻠﻴﻠﻬﺎ ﻭﺃﺴﺎﻝﻴﺏ
ﻫﺫﺍ ﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﺘﻘﺩﻡ ﻜﺘﺤﻠﻴل ﺍﻝﺘﺒﺎﻴﻥ ﻭﺍﻻﻨﺤﺩﺍﺭ . . .ﺍﻝﺦ .ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝـﻰ ﺍﻝﺘﻌﺭﻴـﻑ ﺒﺒﺤـﻭﺙ
ﺘﻁﻭﻴﺭ ﺍﻝﺴﻠﻊ ﻭﺍﻝﺨﺩﻤﺎﺕ ﻭﺒﺤﻭﺙ ﺍﺒﺘﻜﺎﺭ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺠﺩﻴﺩﺓ ،ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺒﺤـﻭﺙ ﺍﻝﻤـﺴﺘﻬﻠﻙ
ﻭﺍﻝﻨﻤﻁ ﺍﻻﺴﺘﻬﻼﻜﻲ.
ـﺎﺭﻱ
ـﺭﻭﻴﺞ ﺍﻝﺘﺠــــــــــــــــ
١٦٠٤٣٢٥ﺍﻝﺘــــــــــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻔﻬﻭﻡ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺘﺠﺎﺭﻱ ﻭﺃﻫﻤﻴﺘﻪ ﻀـﻤﻥ ﺍﻝﻨـﺸﺎﻁ
ﺍﻝﺘﺴﻭﻴﻘﻲ ﻤﻊ ﺘﻭﻀﻴﺢ ﻋﻼﻗﺘﻪ ﺍﻝﺘﻜﻤﻴﻠﻴﺔ ﻤﻊ ﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻷﺨﺭﻯ ) ﺍﻝﻤﻨﺘﺞ ،ﺍﻝﺴﻌﺭ،
ﺍﻝﺘﻭﺯﻴﻊ( .ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﻭﺘﺤﻠﻴل ﻁﺒﻴﻌﺔ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺘﺠﺎﺭﻱ ﻜﻌﻤﻠﻴﺔ ﺍﺘـﺼﺎل
ﺇﻗﻨﺎﻋﻲ ﻭﺍﻵﻝﻴﺎﺕ ﺍﻝﺘﻲ ﻴﻌﻤل ﻤﻥ ﺨﻼﻝﻬﺎ .ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻝﺠﻭﺍﻨـﺏ ﺍﻹﺩﺍﺭﻴـﺔ ﻝﻠﻨـﺸﺎﻁ
ﺍﻝﺘﺭﻭﻴﺠﻲ ﻭﻴﺘﻀﻤﻥ ﺫﻝﻙ ﺘﺨﻁﻴﻁ ﺍﻝﺠﻬﻭﺩ ﺍﻝﺘﺭﻭﻴﺤﻴﺔ ﻭﺘﺼﻤﻴﻡ ﺍﻝﺤﻤﻼﺕ ﺍﻹﻋﻼﻨﻴﺔ .ﻭﻀﻤﻥ ﻫﺫﺍ
ﺍﻝﺴﻴﺎﻕ ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ ﻤﻬﺎﺭﺍﺕ ﻭﻗﺩﺭﺍﺕ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻼﺯﻤﺔ ﻝﺫﻝﻙ .ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝﻙ
،ﻓﺎﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴﻴﻭﻝﻲ ﺃﻫﻤﻴﺔ ﺨﺎﺼﺔ ﻝﺩﺭﺍﺴﺔ ﻭﺘﺤﻠﻴل ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﺭﻭﻴﺞ ﺍﻝﺘﺠـﺎﺭﻱ ،
ﻭﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺴﻴﺎﻕ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻹﻋﻼﻥ ﺍﻝﺘﺠﺎﺭﻱ ﻤﻥ ﺤﻴﺙ ﻁﺒﻴﻌﺘﻪ ﻭﺨﺼﺎﺌﺼﻪ ﻭﺁﺜﺎﺭﻩ ،
ﻜﻤﺎ ﺴﺘﺘﻡ ﺩﺭﺍﺴﺔ ﺍﻝﺩﻋﺎﻴﺔ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻭﺍﻝﺒﻴﻊ ﺍﻝﺸﺨﺼﻲ ﻭﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﻭﺴﺎﺌل ﺘﺭﻭﻴﺞ ﺍﻝﻤﺒﻴﻌﺎﺕ
ﻤﻊ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻬﺎﺭﺍﺕ ﺍﺨﺘﻴﺎﺭ ﺍﻷﺴﻠﻭﺏ ﺍﻝﺘﺭﻭﻴﺠﻲ ﺍﻷﻨﺴﺏ .
١٦٠٤٣٣٦ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﺍﻝﻤــــــــــــــــﺼﺭﻓﻲ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻷﺼﻭل ﺍﻝﻌﻠﻤﻴـﺔ ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒﺎﻝﺘـﺴﻭﻴﻕ
ﻼ
ﻼ ﻭﺸـﺎﻤ ﹰ
ﺍﻝﻤﺼﺭﻓﻲ ﺒﺎﻋﺘﺒﺎﺭﻩ ﺤﺎﻝﺔ ﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ ﻜﻤﺎ ﻴﻘﺩﻡ ﺇﻁـﺎﺭﹰﺍ ﻤﺘﻜـﺎﻤ ﹰ
ﻝﻠﻌﻤﻠﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻓﻲ ﺍﻝﻤﺼﺭﻑ ﺍﻝﺘﺠﺎﺭﻱ .ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻭﻀﻴﺢ ﺍﻝﺠﻭﺍﻨﺏ ﺍﻷﺴﺎﺴﻴﺔ ﻝﺘﺴﻭﻴﻕ
ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺘﻲ ﺘﺘﻤﻴﺯ ﺒﻬﺎ ﻋﻥ ﺘﺴﻭﻴﻕ ﺍﻝﺴﻠﻊ ﻭﺍﻝﺨﺩﻤﺎﺕ ﺍﻷﺨﺭﻯ .ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝـﻙ
ﺍﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﻤﺩﻯ ﻜﺒﻴﺭ ﻤﻥ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﻬﺎﻤﺔ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﺼﺭﻓﻲ ﻤﺜل ﻤـﺯﻴﺞ
ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺠﻭﺍﻨﺏ ﺍﻝﺴﻠﻭﻜﻴﺔ ﻓﻲ ﺸﺭﺍﺀ ﺍﻝﺨﺩﻤﺔ ﺍﻝﻤﺼﺭﻓﻴﺔ ﺒﺎﻹﻀـﺎﻓﺔ ﺇﻝـﻰ ﺍﻝﺒﻴﺌـﺔ
ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻝﻠﻤﺼﺭﻑ ﻭﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻷﺴﺱ ﻭﺍﻝﻘﻭﺍﻋﺩ ﺍﻝﻌﻠﻤﻴﺔ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘـﺴﻌﻴﺭ ﻭﺘﻭﺯﻴـﻊ
ﻭﺘﺭﻭﻴﺞ ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻷﻨﻤﺎﻁ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﻌﻤﻼﺀ ﻭﻁﺭﻕ ﺍﻝﺘﻌﺎﻤل ﻤﻌﻬـﻡ .
ﻭﺃﺨﻴﺭﹰﺍ ،ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ ﻤﻬﺎﺭﺍﺕ ﺍﻝﺘﻔﺎﻭﺽ ﻭﺍﻝﻤﺴﺎﻭﻤﺔ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻝﺩﻯ ﺍﻝﻁﺎﻝﺏ .
١٦٠٤٣٤١ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﺍﻝــــــــــــــــﺩﻭﻝﻲ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﻤﻔﻬﻭﻡ ﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺩﻭﻝﻲ ﻭﻤﺩﻯ ﺍﺨﺘﻼﻓﻪ
ﻋﻥ ﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﺤﻠﻲ ،ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﺍﻝﺠﻭﺍﻨﺏ ﺍﻝﻨﻅﺭﻴﺔ ﻷﻫﻡ ﺍﻝﺩﻭﺍﻓﻊ ﻭﺍﻝﻌﻭﺍﻤـل
ﺍﻝﻤﺤﺩﺩﺓ ﻝﺴﻠﻭﻙ ﺍﻝﺸﺭﻜﺎﺕ ﻓﻲ ﺍﻷﺴﻭﺍﻕ ﺍﻝﺩﻭﻝﻴﺔ ﻭﻜﺫﻝﻙ ﺸﺭﺡ ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤـل ﺍﻝﺒﻴﺌﻴـﺔ ﺍﻝﺩﻭﻝﻴـﺔ )
ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ،ﺍﻝﺴﻴﺎﺴﻴﺔ ،ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ،ﻭﺍﻝﺜﻘﺎﻓﻴﺔ ﻭﺍﻝﺘﻨﺎﻓﺴﻴﺔ ( ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ ﻗـﺭﺍﺭﺍﺕ ﺍﻝﻤـﺴﻭﻕ
ﺍﻝﺩﻭﻝﻲ .ﻜﻤﺎ ﺘﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﺃﻨﻭﺍﻉ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﻁﻠﻭﺒﺔ ﻝﻠﻌﻤل ﻓﻲ ﺍﻷﺴﻭﺍﻕ
ﺍﻝﺩﻭﻝﻴﺔ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺤﺼﻭل ﻋﻠﻴﻬﺎ ﻭﺍﺴﺘﻌﺭﺍﺽ ﺃﻫﻡ ﻤﺸﺎﻜل ﺍﻝﺤﺼﻭل ﻋﻠﻴﻬﺎ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺘﻐﻠﺏ ﻋﻠﻰ ﻫﺫﻩ
ﺍﻝﻤﺸﺎﻜل ﻭﺃﻴﻀﹰﺎ ﻴﻐﻁﻲ ﺍﻝﻤﻌﺭﻓﺔ ﻝﻠﻁﺎﻝﺏ ﺒﺎﻝﻁﺭﻕ ﻭﺍﻹﺠﺭﺍﺀﺍﺕ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘﺤﻠﻴل ﻭﺘﻘﻴﻴﻡ ﺍﻝﻔﺭﺹ
ﺍﻝﺴﻭﻗﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺍﻝﺘﺨﻁﻴﻁ ﻻﺨﺘﻴﺎﺭ ﺍﻷﺴﻭﺍﻕ ﻭﺍﺨﺘﺭﺍﻗﻬﺎ ﻭﺒﻨﺎﺀ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺴﻭﻗﻴﺔ ﺍﻝﻤﻼﺌﻤﺔ ،
ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﻓﻲ ﻤﻤﺎﺭﺴﺔ ﺍﻷﻨﺸﻁﺔ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﺩﻭﻝﻴـﺔ،
ﻭﺴﻴﺎﺴﺎﺕ ﻭﻁﺭﻕ ﺍﻝﺘﺴﻌﻴﺭ ﺍﻝﺩﻭﻝﻴﺔ ،ﻭﺴﻴﺎﺴـﺎﺕ ﻜﺴﻴﺎﺴﺎﺕ ﺘﺨﻁﻴﻁ ﻭﺘﻁﻭﻴﺭ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺩﻭﻝﻴﺔ
ﺍﻝﺘﻭﺯﻴﻊ ﻭﺍﻝﻠﻭﺠﺴﺘﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺴﻴﺎﺴﺎﺕ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺩﻭﻝﻴﺔ ،ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺇﺠﺭﺍﺀﺍﺕ ﺍﻝﺘﺒﺎﺩل ﺍﻝﺩﻭﻝﻲ.
ـﻭﺍﺕ ﺍﻝﺘـــــــــــــــ
ـﺴﻭﻴﻕ ١٦٠٤٣٤٣ﺇﺩﺍﺭﻩ ﻗﻨـــــــــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﻤﻔﻬﻭﻡ ﻨﺸﺎﻁ ﺍﻝﺘﻭﺯﻴـﻊ ﻜﺈﺤـﺩﻯ ﻭﻅـﺎﺌﻑ
ﻭﻋﻨﺎﺼﺭ ﺍﻝﺘﺴﻭﻴﻕ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺘﺤﻠﻴل ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺒﻴﺌﻴﺔ ﺍﻝﻤﺅﺜﺭﺓ ﻋﻠـﻰ ﺴـﻠﻭﻙ ﺍﻝﻤﻨـﺸﺂﺕ
ﺍﻝﺘﺴﻭﻴﻘﻴﺔ .ﻜﻤﺎ ﺘﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻡ ﺃﻨﻭﺍﻉ ﺍﻝﻤﻨﺸﺂﺕ ﺍﻝﺘـﺴﻭﻴﻘﻴﺔ ﻭﻤـﺩﻯ ﺍﺨﺘﻼﻓﻬـﺎ
ﻭﻭﻅﺎﺌﻔﻬﺎ ﻭﺩﻭﺭﻫﺎ ﻓﻲ ﺍﻝﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻜﻨﺸﺎﻁ ﺍﻝﺠﻤﻠﺔ ﻭﻨﺸﺎﻁ ﺍﻝﺘﺠﺯﺌﺔ .ﺇﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻨـﺎﻭل
ﺍﻝﺠﻭﺍﻨﺏ ﺍﻹﺩﺍﺭﻴﺔ ﻓﻲ ﺘﺨﻁﻴﻁ ﺍﻝﻨﺸﺎﻁ ﺍﻝﺘﻭﺯﻴﻌﻲ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻭﺘﻁﺒﻴﻕ ﻤﻔﻬﻭﻡ ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺃﺩﺍﺀ
ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻜﻴﻔﻴﺔ ﻭﺃﻨﻭﺍﻉ ﺃﺴﺎﻝﻴﺏ ﺍﻝﻘﻴﺎﺩﺓ ﺩﺍﺨل ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺇﺩﺍﺭﺓ ﺍﻝﺼﺭﺍﻉ .ﻜﻤﺎ
ﻴﻬﺩﻑ ﺇﻝﻰ ﺇﻋﻁﺎﺀ ﺍﻝﻁﺎﻝﺏ ﻤﺠﻤﻭﻋﺔ ﻤﻥ ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻤﻨﻬﺎ ﺇﺩﺍﺭﺓ
ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻭﺨﺩﻤﺔ ﺍﻝﻌﻤﻼﺀ ﻭﺇﺩﺍﺭﺓ ﺍﻝﻠﻭﺠﺴﺘﻴﺔ ،ﻭﻗﻨﺎﺓ ﺍﻝﺘـﺴﻭﻴﻕ
ﺍﻝﺩﻭﻝﻴﺔ ﻭﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ .
ـﺴﻭﻴﻕ
ـﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻝﺘـــــــــــــــ
١٦٠٤٤٠٥ﺇﺴـــــــــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ (
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﺩﺍﺭﺴﻴﻥ ﺒﺎﻝﻤﻌﺭﻓﺔ ﺍﻝﻀﺭﻭﺭﻴﺔ ﻝﺒﻨﺎﺀ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ
ﺍﻝﻤﻨﺎﺴﺒﺔ ﻝﻠﻤﺅﺴﺴﺎﺕ ﻭﺍﻝﺸﺭﻜﺎﺕ ﻓﻲ ﺍﻝﻘﻁﺎﻋﻴﻥ ﺍﻝﺨﺎﺹ ﻭﺍﻝﻌﺎﻡ ﺴـﻭﺍﺀ ﺒـﺴﻭﺍﺀ .ﺫﻝـﻙ ﺃﻥ ﺒﻴﺌـﺔ
ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﺘﻐﻴﺭﺓ ﺒﺎﺴﺘﻤﺭﺍﺭ ﺘﺴﺘﻭﺠﺏ ﺇﺘﺒﺎﻉ ﺍﻷﺴﺎﻝﻴﺏ ﻭﺍﻝﺨﻁﻭﺍﺕ ﺍﻝﻌﻠﻤﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﺍﻝﻤﺅﺩﻴﺔ ﺇﻝﻰ
ﺘﺼﻤﻴﻡ ﻭﺘﻨﻔﻴﺫ ﺘﻠﻙ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﻭﺍﻗﻌﻴﺔ ﻓﻲ ﺃﻫﺩﺍﻓﻬﺎ ﻭﺒﻤﺸﺎﺭﻜﺔ ﻜﺎﻓﺔ ﺍﻹﺩﺍﺭﺍﺕ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻓـﻲ
ﺘﻠﻙ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻭﺒﺎﻝﻘﻠﺏ ﻤﻨﻬﺎ ﺇﺩﺍﺭﺓ ﺍﻝﺘﺴﻭﻴﻕ .ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺘﺯﻭﻴـﺩ ﺍﻝﺩﺍﺭﺴـﻴﻥ
ﺒﺎﻝﻔﻭﺍﺌﺩ ﺍﻝﻤﻤﻜﻨﺔ ﻤﻥ ﻭﺭﺍﺀ ﺇﺘﺒﺎﻉ ﺃﺩﻭﺍﺕ ﺘﺤﻠﻴل ﺇﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻤﻌﺎﺼﺭﺓ ﺘﻁﺒﻕ ﺍﻵﻥ ﻓﻲ ﺍﻝﻌﺩﻴﺩ ﻤـﻥ
ﺍﻝﻤﺅﺴﺴﺎﺕ ﻓﻲ ﺍﻝﺩﻭل ﺍﻝﻤﺘﻘﺩﻤﺔ .ﺴﻴﺨﺼﺹ ﺍﻝﻭﻗﺕ ﺍﻷﻜﺒﺭ ﺍﻝﻤﺘﺎﺡ ﻝﺘﺩﺭﻴﺏ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻋﻠﻰ ﺒﻨـﺎﺀ
ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﻤﺤﺩﺩﻩ ﻝﻤﺎﺭﻜﺎﺕ ﺴﻠﻌﻴﺔ ﺃﻭ ﺨﺩﻤﻴﺔ ﻭﻤﻥ ﺍﻝﻭﺍﻗﻊ ﺍﻝﻤﺤﻠﻲ ﻭﺒﻨﺎﺀ ﻋﻠﻰ ﻤﻌﻠﻭﻤﺎﺕ ﺃﻜﺜـﺭ
ﻭﺍﻗﻌﻴﺔ ﻭﺒﻨﺎﺀ ﻋﻠﻰ ﻤﻌﻠﻭﻤﺎﺕ ﺃﻜﺜﺭ ﻭﺍﻗﻌﻴﺔ ﻭﺍﻝﺘﺼﺎﻗﹰﺎ ﺒﺤﻴﺎﺓ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻷﺭﺩﻨﻴـﺔ
ﻭﺒﻬﺫﺍ ﻓﺎﻨﻪ ﻤﻥ ﺍﻝﻤﺘﻭﻗﻊ ﺃﻥ ﻴﺘﻤﻜﻥ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻓﻲ ﻨﻬﺎﻴﺔ ﺍﻝﻔﺘﺭﺓ ﺍﻝﺯﻤﻨﻴﺔ ﻝﻠﻤﺴﺎﻕ ﻤﻥ ﺍﻹﻝﻤﺎﻡ ﺒﺸﺭﻭﻁ
ﻭﺨﻁﻭﺍﺕ ﺍﻝﺘﺨﻁﻴﻁ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻝﻨﺎﺠﺢ ﻝﻌﺩﺩ ﻤﻥ ﺍﻝﻤﺎﺭﻜﺎﺕ ﺍﻝﺴﻠﻌﻴﺔ ﻭﺍﻝﺨﺩﻤﻴـﺔ ﺫﺍﺕ
ﺍﻝﺼﻠﺔ .
١٦٠٤٤٢٩ﺇﺩﺍﺭﺓ ﻤﺒﻴﻌــــــــــــــــــــــــــــــــــﺎﺕ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﺒﻴﻊ ﻭﺘﻁﻭﺭﻩ ﻭﻤﺩﻯ ﺘﺄﺜﺭﻩ ﺒﺎﻝﺘﻁﻭﺭ ﻓـﻲ ﻤﻔﻬـﻭﻡ
ﺍﻝﺘﺴﻭﻴﻕ ﻭﺍﻝﺘﺄﻜﻴﺩ ﻋﻠﻰ ﺍﻝﻁﺒﻴﻌﺔ ﺍﻻﺘﺼﺎﻝﻴﺔ ﺃﻻﻗﻨﺎﻋﻴﺔ ﻝﻪ .ﻜﻤﺎ ﺴﻴﺘﻡ ﺇﻝﻘﺎﺀ ﺍﻝﻀﻭﺀ ﻋﻠﻰ ﺍﻝﻤﻬـﺎﺭﺍﺕ
ﺍﻷﺴﺎﺴﻴﺔ ﺃﻻﺯﻡ ﺘﻭﻓﺭﻫﺎ ﻓﻲ ﻤﻨﺩﻭﺏ ﺍﻝﺒﻴﻊ ﺍﻝﻨﺎﺠﺢ ،ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﻭﺘﻭﻀﻴﺢ ﺍﻝﺠﻭﺍﻨـﺏ
ﺍﻹﺩﺍﺭﻴﺔ ﻝﻠﻨﺸﺎﻁ ﺃﻝﺒﻴﻌﻲ .ﻭﻀﻤﻥ ﻫﺫﺍ ﺍﻹﻁﺎﺭ ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﺤﻠﻴل ﺍﻷﺒﻌﺎﺩ ﺍﻝﺘﺨﻁﻴﻁﻴﺔ ﻭﺍﻝﺘﻨﻅﻴﻤﻴﺔ
ﻭﺍﻝﺭﻗﺎﺒﻴﺔ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻝﻭﻅﺎﺌﻑ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺈﺩﺍﺭﺓ ﻗﻭﺓ ﺭﺠﺎل ﺍﻝﺒﻴﻊ ﻤﻥ ﺍﺨﺘﻴـﺎﺭ
ﻭﺘﻌﻴﻴﻥ ﻭﺘﺩﺭﻴﺏ ﻭﺇﺸﺭﺍﻑ ﻭﻤﻜﺎﻓﺄﺓ ﻭﺘﻌﻭﻴﺽ .ﻭﺃﺨﻴﺭﺍﹰ ،ﻓﺎﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻴﻬـﺩﻑ ﺇﻝـﻰ ﺘﻌﻭﻴـﺩ
ﺍﻝﻁﺎﻝﺏ ﻋﻠﻰ ﺇﺠﺭﺍﺀ ﺍﻝﺒﺤﻭﺙ ﻭﺍﻝﻤﺴﺎﺤﺎﺕ ﺍﻝﻤﻴﺩﺍﻨﻴﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﻝﻨﺸﺎﻁ ﺃﻝﺒﻴﻌﻲ.
١٦٠٤٤٤٠ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﻝﻸﻋﻤــــــــــــــــﺎل
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴـﺔ ﻭﻤﻔﻬـﻭﻡ ﻨـﺸﺎﻁ ﺍﻝﺘـﺴﻭﻴﻕ ﺍﻝـﺼﻨﺎﻋﻲ
ﻭﺨﺼﺎﺌﺹ ﻭﻁﺒﻴﻌﺔ ﺍﻷﺴﻭﺍﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻤﻘﺎﺭﻨﺘﻬﺎ ﺒﺄﺴﻭﺍﻕ ﺍﻝﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ ﻭﺘﺤﻠﻴـل ﺍﻝﺒﻴﺌـﺔ
ﺍﻝﺘﺴﻭﻴﻘﻴﺔ .ﻜﻤﺎ ﻴﺘﻨﺎﻭل ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﺘﻜﻨﻭﻝﻭﺠﻴﺔ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺠﻭﺍﻨـﺏ ﺍﻝـﺸﺭﺍﺀ ﻭﺍﻹﻨﺘـﺎﺝ ﻝـﺩﻯ
ﺍﻝﻤﺴﺘﺨﺩﻡ ﺍﻝﺼﻨﺎﻋﻲ ،ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﺨﺼﺎﺌﺹ ﻭﺸﺭﺡ ﻝﻨﻤﻭﺫﺝ ﺍﻝـﺴﻠﻭﻙ ﺍﻝـﺸﺭﺍﺌﻲ
ﻝﻠﻤﺅﺴﺴﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻤﺩﻯ ﺍﺨﺘﻼﻓﻪ ﻋﻥ ﻨﻤﻭﺫﺝ ﺍﻝﺸﺭﺍﺀ ﻝﻠﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ .ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻤﻨﺎﻗﺸﺔ
ﺃﻨﻅﻤﺔ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﻭﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ .ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺇﻝـﻰ ﺇﻜـﺴﺎﺏ
ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﻓﻲ ﻋﻤﻠﻴﺔ ﺍﻝﺘﺨﻁﻴﻁ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺼﻨﺎﻋﻲ ﻭﺘﺤﻠﻴل ﻭﺘﻘﺴﻴﻡ ﺍﻝﻔﺭﺹ
ﺍﻝﺴﻭﻗﻴﺔ ﻭﺍﺴﺘﺨﺩﺍﻡ ﻋﻤﻠﻴﺔ ﺘﻘﺴﻴﻡ ﺍﻝﺴﻭﻕ ﺍﻝﺼﻨﺎﻋﻲ .ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝـﺏ ﺒﺎﻝـﺴﻴﺎﺴﺎﺕ
ﻭﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﺘﻲ ﺘﺘﻌﻠﻕ ﺒﺘﻁﻭﻴﺭ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﻤﻨﺘﺠﺎﺕ ﻭﻗﻨﻭﺍﺕ ﺍﻝﺘﻭﺯﻴـﻊ ﻭﺍﻝﺘـﺭﻭﻴﺞ
ﻭﺍﻝﺘﺴﻌﻴﺭ ﻝﻸﺴﻭﺍﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺍﻝﺩﻭﻝﻴﺔ .
ـﺔ
ـﺎﺭﺓ ﺍﻝﺘﺠﺯﺌـــــــــــــــ
١٦٠٤٣٤٦ﺇﺩﺍﺭﺓ ﺘﺠـــــــــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺘﻌﺩ ﺇﺩﺍﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ﻤﻬﻨﺔ ﺤﻴﻭﻴﺔ ﻭﻤﺘﻨﻭﻋﺔ ﻴﻤﻜﻥ ﺘﻁﺒﻴﻘﻬﺎ ﻓﻲ ﻤﺠﺎﻻﺕ ﻤﺨﺘﻠﻔﺔ ﻭﻋﻠﻴـﻪ ﻓـﺎﻥ
ﺍﻝﻬﺩﻑ ﻤﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻫﻭ ﺭﻓﺩ ﺍﻝﻁﻠﺒﺔ ﺒﻔﻬﻡ ﺴﻠﻴﻡ ﻭﺃﺴﺎﺴﻲ ﻝﻜل ﻤﻥ ﻋﻨﺎﺼﺭ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﻌﻤـل
ﻭﺍﻹﺩﺍﺭﺓ ﻓﻲ ﻤﺠﺎل ﻭﻅﻴﻔﺔ ﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ،ﺨﻼل ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴـﻴﺨﺘﺒﺭ ﺍﻝﻁـﻼﺏ ﺍﻝﻌﻨﺎﺼـﺭ
ﺍﻝﻤﺘﻨﻭﻋﺔ ﺍﻝﺘﻲ ﺘﺅﺩﻱ ﺸﺭﻜﺎﺕ ﺍﻝﺘﺠﺯﺌﺔ ﻝﻠﻭﺼﻭل ﻹﺩﺍﺭﺓ ﻨﺎﺠﺤﺔ ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﻋﻠﻰ ﺴﺒﻴل ﺍﻝﻤﺜﺎل ﻻ
ﺍﻝﺤﺼﺭ ﺍﻝﺨﻁﺔ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻝﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ﻭﺘﺤﻠﻴل ﺍﻝﻤﻭﻗﻊ ﻭﻋﻤﻠﻴﺔ ﺍﻝﺸﺭﺍﺀ ﻓﻲ ﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ
ﻭﻋﻤﻠﻴﺔ ﺍﻝﺘﺠﺎﺭﺓ ﻭﺍﻝﺴﻌﺭ ﻭﺍﻝﺘﺭﻭﻴﺞ ﻭﺘﺤﻠﻴل ﻨﺴﺒﺔ ﺍﻷﺭﺒﺎﺡ .
١٦٠٤٣٥٠ﺃﺨﻼﻗﻴــــــــــــــــﺎﺕ ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﺃﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴﻴﻤﻜﻥ ﺍﻝﻤﺴﻭﻗﻴﻥ ﻓﻲ ﺍﻝﻤﺴﺘﻘﺒل ﻤﻥ ﺼﻴﺎﻏﺔ ﺘﻭﺠﻬﺎﺕ ﻓﺭﺩﻴﺔ ﻓﻴﻤـﺎ ﻴﺨـﺹ
ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻌﺭﻓﻲ ﺤﻴﺙ ﺴﻴﺘﻡ ﺍﻷﺨﺫ ﺒﻌﻴﻥ ﺍﻻﻋﺘﺒﺎﺭ ﻭﻅﻴﻔﺔ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﻭﺠﻬﺔ ﺃﺨﻼﻗﻴﺎ ﻤﻥ ﺨـﻼل
ﺍﺴﺘﻜﺸﺎﻑ ﺍﻝﻘﻀﺎﻴﺎ ﻭﺍﻝﻤﺸﺎﻜل ﺍﻝﺘﻲ ﺘﺤﻴﻁ ﺒﻤﻭﻀﻭﻉ ﺤﻤﺎﻴﺔ ﺍﻝﻤـﺴﺘﻬﻠﻙ ﻭﻤﺤﺎﺴـﺒﺔ ﺍﻝﻤـﺴﺎﻫﻤﻴﻥ
ﻭﺍﻝﻌﻭﻝﻤﺔ ﻜﻤﺎ ﻭﺍﻨﻪ ﻭﻤﻥ ﺨﻼل ﺍﻝﺴﻴﻨﺎﺭﻴﻭ ﺍﻝﺘﺤﻠﻴﻠﻲ ﻝﻠﻁﺭﻴﻘﺔ ﺍﻝﺘﻲ ﻴﺘﻡ ﻤﻥ ﺨﻼﻝﻬﺎ ﺼﻨﻊ ﺍﻝﻘـﺭﺍﺭ
ﺍﻷﺨﻼﻗﻲ ﻝﻺﺩﺍﺭﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺴﻴﺘﻡ ﺍﻝﺘﺨﻁﻴﻁ ﻝﺫﻝﻙ ) ﻭﻀﻊ ﺨﻁﻁ ﻝﺫﻝﻙ ( .
١٦٠٤٣١٤ﺍﻝﺒﻴـــــــــــــــــﻊ ﺍﻝﺸﺨـــــــــــــــــﺼﻲ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﻴﻘﺩﻡ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻤﻬﺎﺭﺍﺕ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻝﺒﻴﻊ ﻭﺍﻝﻤﻬﺎﺭﺍﺕ ﺍﻝﺘﻲ ﻴﺘﻁﻠﺒﻬﺎ ﺍﻝﺒﻴﻊ ﺍﻝﻔﻌﺎل ﻝﺘﻠـﻙ
ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺘﻨﻅﻴﻡ ﻭﺘﻌﻴﻴﻥ ﻁﺎﻗﻡ ﻤﻥ ﺍﻝﻤﻭﻅﻔﻴﻥ ﻭﺘﺤﻔﻴﺯ ﻭﺘﻘﻴﻴﻡ ﻗﻭﻯ ﺍﻝﺒﻴﻊ ﻫﺫﺍ ﻭﺴﺘـﺸﻤل
ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﻲ ﻴﻐﻁﻴﻬﺎ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺒﺎﺩﺉ ﺍﻝﺒﻴﻊ ﻭﻋﺭﻭﺽ ﺍﻝﺒﻴﻊ ﻭﺍﻷﺸﺨﺎﺹ ﺍﻝﺫﻴﻥ ﻴﻘﻭﻤـﻭﻥ
ﺒﻌﻤﻠﻴﺔ ﺍﻝﺒﻴﻊ ﻜﺎﻝﺘﺎﺠﺭ ﻭﻋﻤﻴل ﺨﺩﻤﺎﺕ ﺍﻝﻤﺸﺘﺭﻜﻴﻥ ﻜﻤﺎ ﻭﻴﺸﻤل ﺍﻝﻤﻨﻅﻤﺎﺕ ﺍﻝﻨﻲ ﺘﻘﻭﻡ ﺒﻌﻤﻠﻴﺔ ﺍﻝﺒﻴـﻊ
ﺃﻭ ﺘﻨﻅﻴﻤﺎﺕ ﻭﻭﻅﺎﺌﻑ ﺍﻝﺒﻴﻊ ﻭﺍﻝﺘﻨﺒﺅ ﺒﻌﻭﺍﻗﺒﻬﺎ ﻭﺍﻝﺨﻴﺎﺭﺍﺕ ﺍﻝﻤﻁﺭﻭﺤﺔ ﻝﻘـﻭﻯ ﺍﻝﺒﻴـﻊ ﻭﺍﻝﺘـﺩﺭﻴﺏ
ﺍﻝﻤﻁﺭﻭﺡ ﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺴﻴﺎﻕ .
ـﻲ
ـﻀﺭ ﻭﺍﻝﺒﻴﺌـــــــــ
ـﺴﻭﻴﻕ ﺍﻷﺨـــــــــ
١٦٠٤٣١٩ﺍﻝﺘـــــــــ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﻴﺘﻌﺎﻤل ﻤﺴﺎﻕ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻷﺨﻀﺭ ﻭﺍﻝﺒﻴﺌﻲ ﻤﻊ ﺍﻝﻘـﻀﺎﻴﺎ ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒﺎﻝﺒﻴﺌـﺔ ﺤﻴـﺙ ﻴﻐﻁـﻲ
ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﻲ ﺘﺘﻤﺤﻭﺭ ﺤﻭل ﺍﻝﻘﺎﻋﺩﺓ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﺘﻭﺠﻬﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ ﻭﻭﺠﻬﺔ ﻨﻅـﺭ ﺍﻝـﺴﻴﺎﺴﺔ
ﺍﻝﻌﺎﻤﺔ ﺃﻭ ﺘﻠﻙ ﺫﺍﺕ ﺍﻝﺼﻠﺔ ﺒﺎﻝﺩﻝﻴل empiricalﻜﻤﺎ ﻭﻴﻐﻁﻲ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺴﺎﺤﺔ ﻭﺍﺴـﻌﺔ ﺒـﺩﺀ
ﺒﺎﻷﻗﺴﺎﻡ ﻭﺍﻨﺘﻬﺎﺀ ﺒﺎﻝﻤﻨﺘﺞ ﻓﺎﻹﻋﻼﻥ ﻭﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺘﻭﺯﻴﻊ ﻭﻤﻥ ﺍﻝﻤﻨﻅﻭﺭ ﺍﻝﺠﺯﺌﻲ ﺇﻝﻰ ﺍﻝﻤﻨﻅـﻭﺭ
ﺍﻝﻜﻠﻲ ﻭﻫﻭ ﻴﻤﺜل ﺃﺩﺍﺓ ﻤﻤﺘﺎﺯﺓ ﺘﻤﻜﻥ ﺍﻝﻁﻼﺏ ﻤﻥ ﺍﻝﻔﻬﻡ ﻭﺍﻝﺒﺤﺙ ﻓﻲ ﺍﻝﺒﻴﺌﺔ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ .
١٦٠٤٤٣٠ﺴﻴﺎﺴــــــــــــــــﺎﺕ ﺍﻝﺘــــــــــــــــﺴﻌﻴﺭ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ(١٦٠٢٢١١ ) :
ﻴﻜﻤﻥ ﺍﻝﻬﺩﻑ ﻤﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻓﻲ ﺘﻘﺩﻴﻡ ﺍﻝﻁﻠﺒﺔ ﻝﻭﺍﺤﺩﺓ ﻤﻥ ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤل ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒـﺎﻝﺨﻠﻴﻁ
ﺍﻝﺘﺴﻭﻴﻘﻲ ﻓﻤﻭﻀﻭﻉ ﺍﻝﺘﺴﻌﻴﺭ ﺩﻗﻴﻕ ﻝﻠﻐﺎﻴﺔ ﻭﺤﺭﺝ ﻴﺅﺜﺭ ﻋﻠﻰ ﻨﺠﺎﺡ ﺃﻱ ﻤﻨﺘﺞ ﺃﻭ ﺨﺩﻤﺔ .
ﺴﻴﻌﻁﻲ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻁﻠﺒﺔ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻝﻪ ﺨﻠﻔﻴﺔ ﻤﺘﻴﻨﺔ ﻓﻴﻤﺎ ﻴﺨﺹ ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺨﺘﻠﻔـﺔ ﻝﻠﺘـﺴﻌﻴﺭ
ﻭﺍﻝﻤﺩﺍﺨل ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻬﺫﺍ ﺍﻝﻤﻭﻀﻭﻉ ﻜﺫﻝﻙ ﺇﻀﺎﻓﺔ ﻝﺘﺤﺩﻴﺩ ﺍﻝﻭﻗﺕ ﺍﻝﺫﻱ ﻴﻤﻜﻨﻨﺎ ﻤﻥ ﻓـﺭﺽ ﺴﻴﺎﺴـﺔ
ﺘﺴﻌﻴﺭﻴﺔ ﻤﻌﻴﻨﺔ ﻭﺘﺤﺕ ﺃﻴﺔ ﻅﺭﻭﻑ ﻴﺘﻡ ﺫﻝﻙ .
ـﺩﻭﺍﺌﻲ
ـﺼﺤﻲ ﻭﺍﻝـــــــــ
ـﺴﻭﻴﻕ ﺍﻝـــــــــ
ﺍﻝﺘـــــــــ١٦٠٤٣١٩
( ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ٣)
( ) ﻻ ﻴﻭﺠﺩ:ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ
ـﻲ ﺍﻝﺘـــــــــــــــ١٦٠٤٣١٥
ـﺴﻭﻴﻕ ﺍﻻﻝﻜﺘﺭﻭﻨـــــــــــــــ
( ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ٣)
( ) ﻻ ﻴﻭﺠﺩ:ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ
Course Description
B.A. Program
Marketing Department
١٦٠٤٣٢٥ Promotion (٣
Credit Hours)
Prerequisite: (None)
This course aims at defining the concept of promotion and its
importance and integrative role within the marketing effort (
product, price, and distribution ). The course focused on the
study and analysis of the nature and characteristics of
promotion as a persuasive communication process and the
mechanisms by which the consumer’s adoption of goods and
services can be stimulated. The course also deals with the
managerial aspects of promotion such as planning and
designing the promotional campaigners. In addition, concerns
will be given to developing the students’ skills and capabilities
which are required for evaluating these campaigns. The
students will be given a comprehensive framework about the
promotional techniques such as, advertising, publicity, personal
selling, public relations and sales promotions. Finally, the
students will be provided with the skills needed to distinguish
between all these techniques.
ﻭﺻﻒ ﺍﳌﻮﺍﺩ
ﺑﺮﻧﺎﻣﺞ ﺍﻟﺒﻜﺎﻟﻮﺭﻳﻮﺱ
ﺍﺩﺍﺭﺓ،ﺎ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻷﻋﻤﺎﻝ ﻋﺮﺽ ﻋﺎﻡ ﻟﻨﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺍﺳﺘﺨﺪﺍﻣﺎ،ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﺳﺎﺳﻴﺎﺕ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ
ﺧﻠﻂ ﺍﻷﺳﺎﺳﻴﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻣﻊ ﺍﳌﻔﺎﻫﻴﻢ، ﻃﺮﻕ ﺍﺳﺘﻌﻤﺎﻝ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ،ﻋﻨﺼﺮ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻛﺄﺣﺪ ﺍﳌﺼﺎﺩﺭ ﺍﳊﻴﻮﻳﺔ ﰲ ﺍﳌﺆﺳﺴﺔ
. ﺍﻹﳌﺎﻡ ﺍﳌﻌﺮﰲ ﺑﺎﳌﺼﻄﻠﺤﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻭﺍﻻﺩﺍﺭﻳﺔ ﺍﻟﺪﺍﺭﺟﺔ ﰲ ﻫﺬﺍ ﺍﳊﻘﻞ،ﺍﻹﺩﺍﺭﻳﺔ
) ٣ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ( ﺗﻄﺒﻴﻘﺎﺕ ﺃﺩﻭﺍﺕ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ١٦٠٥٣١١
ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ) :ﻻ ﻳﻮﺟﺪ(
ﺃﺳﺎﺳﻴﺎﺕ ﺣﻮﺳﺒﺔ ﺍﻷﻋﻤﺎﻝ ،ﻋﺮﺽ ﺗﺎﺭﳜﻲ ﻣﻮﺟﺰ ﻋﻦ ﺃﺟﻬﺰﺓ ﺍﳊﺎﺳﺐ ﻭﺍﻟﻮﺿﻊ ﺍﻟﻌﺎﻡ ﳌﺎ ﻫﻮ ﻣﺘﻮﻓﺮ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﺓ
ﻭﺍﻟﺼﻨﺎﻋﺔ ﺑﺸﻜﻞ ﻋﺎﻡ ﻭﺍﻷﺭﺩﻧﻴﺔ ﻣﻨﻬﺎ ﺑﺸﻜﻞ ﺧﺎﺹ ،ﺑﺮﳎﻴﺎﺕ ﺍﳊﺎﺳﻮﺏ ﻭﻧﻈﻢ ﺍﻟﺘﺸﻐﻴﻞ ﻭﻟﻐﺎﺕ ﺍﻟﱪﳎﺔ ﻭﺍﻟﺘﻄﺒﻴﻘﺎﺕ
ﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻣﻌﻴﻨﺔ ﻭﺍﻟﻌﺎﻣﻪ ،ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﳉﺎﻧﺐ ﺍﻟﻌﻤﻠﻲ ﻣﻦ ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ ﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻟﱪﻳﺪ
ﺍﻹﻟﻜﺘﺮﻭﱐ ﻭﻣﻌﺎﰿ ﺍﻟﻜﻠﻤﺎﺕ ﻭﺭﺳﻮﻣﺎﺕ ﺍﻟﻌﺮﺽ ﻭﺍﻟﺘﻘﺪﱘ ﻛﺄﺩﻭﺍﺕ ﻻﺩﺍﺭﺓ ﺍﻻﻋﻤﺎﻝ ،ﺇﺩﺍﺭﺓ ﺣﻮﺳﺒﺔ ﺍﻷﻋﻤﺎﻝ ﺑﺄﺑﻌﺎﺩﻫﺎ
ﺍﳌﺆﺳﺴﻴﺔ ﻭﺍﳌﺘﻌﻠﻘﺔ ﺑﺘﻄﻮﻳﺮ ﺍﻟﻨﻈﻢ ﻭﺍﻷﻓﺮﺍﺩ ﺍﻟﻌﺎﻣﻠﲔ ﻭﺃﻣﻦ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺍﻟﻨﻈﻢ.
ﺗﺄﺛﲑ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻋﻠﻰ ﻣﺆﺳﺴﺎﺕ ﺍﻻﻋﻤﺎﻝ ﺑﺸﻜﻞ ﻋﺎﻡ ،ﻭﺍﳍﻴﺎﻛﻞ ﺍﻟﺘﻨﻈﻴﻤﻴﺔ ﺍﳉﺪﻳﺪﺓ ﳍﺬﻩ ﺍﳌﺆﺳﺴﺎﺕ ﻭﻧﻈﻢ ﺍﻟﺮﻗﺎﺑﺔ
ﺍﻟﻌﺎﻣﻠﺔ ﺍﳌﺴﺘﺨﺪﻣﺔ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ،ﺩﻭﺭ ﻫﺬﻩ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﰲ ﺇﺩﺍﺭﺓ ﻋﻤﻠﻴﺔ ﺍﻟﺘﻐﻴﲑ ﺍﳌﺆﺳﺴﻲ ﻭﺗﺪﺍﺧﻞ ﻋﻤﻞ ﺍﻟﻨﻈﻢ
ﺍﳌﺨﺘﻠﻔﺔ ﻟﻠﻤﺆﺳﺴﺎﺕ ﻣﻦ ﺧﻼﻝ ﺍﻟﺮﺑﻂ ﺍﻹﻟﻜﺘﺮﻭﱐ ﻭﺃﺛﺮﻩ ﻋﻠﻰ ﺗﻐﻴﲑ ﺣﺪﻭﺩ ﺍﳌﺆﺳﺴﺎﺕ ﻭﺍﳌﻤﺎﺭﺳﺎﺕ ﺍﻟﺴﻮﻗﻴﺔ ،ﺗﺄﺛﲑ
ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻋﻠﻰ ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻻﺩﺍﺭﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺑﺎﻹﺿﺎﻓﺔ ﺍﱃ ﻋﻼﻗﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺑﺎﻟﻜﻔﺎﺀﺓ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻷﺷﻜﺎﻝ
ﺍﳉﺪﻳﺪﺓ ﳍﺬﻩ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻛﺎﳊﻘﻴﻘﺔ ﺍﻟﻮﳘﻴﺔ ﻭﺗﻌﺪﺩ ﺍﻟﻮﺳﺎﺋﻂ ،ﻣﺪﻯ ﺍﻻﺳﺘﻔﺎﺩﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﳌﺘﻮﻗﻌﺔ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ
ﻼﰲ ﰲ ﺍﳌﺆﺳﺴﺔ ،ﺍﻟﺪﻭﺭ ﺍﻟﻘﻴﺎﺩﻱ ﻟﻠﻤﻮﻇﻔﲔ ﺍﻟﻌﺎﻣﻠﲔ ﰲ ﺩﺍﺋﺮﺓ ﺍﳌﻌﻠﻮﻣﺎﺕ ،ﺩﻭﺭ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺣﺎﺿﺮﹰﺍ ﻭﻣﺴﺘﻘﺒ ﹰ
ﻣﺆﺳﺴﺎﺕ ﻋﺼﺮ ﺍﻟﻌﻮﳌﺔ.
ﺍﳌﻔﺎﻫﻴﻢ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻤﻜﺘﺐ ﻭﺍﻻﺩﺍﺭﺓ ﺍﳌﻜﺘﺒﻴﺔ ﻭﺍﻟﺴﻜﺮﺗﺎﺭﻳﺔ ،ﺗﻨﻈﻴﻢ ﻭﺗﺼﻤﻴﻢ ﺍﻟﻌﻤﻞ ﺍﳌﻜﺘﱯ ،ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﻧﻈﻢ ﺍﲤﺘﺔ )ﻣﻜﻨﻨﺔ(
ﺍﳌﻜﺘﺐ ﰲ ﺍﳌﺆﺳﺴﺎﺕ ﺍﳊﺪﻳﺜﺔ ،ﳕﺬﺟﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺗﻨﻔﻴﺬﻫﺎ ﺁﻟﻴﺎ ،ﺃﺩﻭﺍﺕ ﻭﺃﺳﺎﻟﻴﺐ ﺃﲤﺘﺔ ﺍﳌﻜﺎﺗﺐ ﺍﶈﻮﺳﺒﺔ ،ﻧﻈﻢ ﺍﻟﺘﺮﺍﺳﻞ
ﻭﺍﻻﺗﺼﺎﻻﺕ ﻭﻧﻈﻢ ﺍﻻﺟﺘﻤﺎﻋﺎﺕ ﻭﺍﻟﺘﻘﺎﺭﻳﺮ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ،ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﺍﻟﻮﺛﺎﺋﻖ ﺍﳌﺆﲤﺘﺔ ،ﺍﳊﻔﻆ ﻭﺍﻟﻔﻬﺮﺳﺔ ﻭﺍﻟﺘﺼﻨﻴﻒ ﻭﺍﻟﺘﺮﺗﻴﺐ
ﻟﻠﻤﺤﻔﻮﻇﺎﺕ ﻭﺍﳌﻠﻔﺎﺕ ﺍﻻﻛﺘﺮﻭﻧﻴﺔ ، ،ﺍﺳﺘﺨﺪﺍﻡ ﺍﻣﺜﻠﺔ ﺗﻄﺒﻴﻘﻴﺔ ﻻﻫﻢ ﺍﻟﱪﳎﻴﺎﺕ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﳎﺎﻝ ﺍﻻﻋﻤﺎﻝ ﺍﳌﻜﺘﺒﻴﺔ ،ﺍﻟﺪﻭﺭ
ﺍﶈﻮﺭﻱ ﻟﻠﻤﺴﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ ﰲ ﺍﳌﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ.
ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﳌﻜﻮﻧﺎﺕ ﺑﻴﺌﺔ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ،ﻋﻤﻠﻴﺔ ﺍﳌﻌﺎﳉﺔ ﰲ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ،ﻫﻴﺎﻛﻞ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻧﻈﻤﺔ ﻗﻮﺍﻋﺪ
ﺍﻟﺒﻴﺎﻧﺎﺕ ،ﺍﻟﺘﺤﻠﻴﻞ ﻭﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﺳﺘﺨﺪﺍﻡ ﻭﺗﻄﺒﻴﻖ ﻧﻈﻢ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ،ﳕﺎﺫﺝ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺃﺳﺎﻟﻴﺐ ﺍﻟﻨﻤﺬﺟﺔ ،ﺍﻟﻨﻤﺎﺫﺝ ﺍﳌﺨﺘﻠﻔﺔ
ﻟﻘﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ،ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻌﻼﺋﻘﻴﺔ ،ﻟﻐﺔ ﺍﻻﺳﺘﻔﺴﺎﺭ ﺍﳌﺮﻛﺒﺔ ) ،(SQLﺍﺳﺘﺨﺪﺍﻡ ﻣﻔﺎﻫﻴﻢ ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ
ﳊﻞ ﻣﺸﺎﻛﻞ ﺍﻷﻋﻤﺎﻝ ،ﺗﻄﻮﻳﺮ ﺍﻟﻨﻈﻢ ﺍﻷﻭﻟﻴﺔ ) (prototypesﻟﻘﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﺍﻹﺩﺍﺭﺓ ،ﺗﻄﺒﻴﻘﺎﺕ ﻋﻤﻠﻴﺔ ﻣﻦ
ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ ﺑﺮﺍﻣﺞ ﻣﺘﻜﺎﻣﻠﺔ ﻻﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻣﺜﻞ ﺑﺮﻧﺎﻣﺞ ﻣﺎﻳﻜﺮﻭﺳﻮﻓﺖ ﺃﻛﺴﺲ ﻭﻧﻈﺎﻡ ﺍﻭﺭﺍﻛﻞ ﺍﻟﻌﻼﺋﻘﻲ.
ﻣﺪﺧﻞ ﺍﱃ ﲢﻠﻴﻞ ﻭﺗﺼﻤﻴﻢ ﺍﻧﻈﻤﺔ ﺍﻻﻋﻤﺎﻝ ،ﻣﺮﺍﺣﻞ ﺍﻟﺘﺤﻠﻴﻞ ﻭﺍﻟﺘﺼﻤﻴﻢ ﺍﳌﻔﺎﻫﻴﻤﻲ ﻟﺪﻭﺭﺓ ﺣﻴﺎﺓ ﺗﻄﻮﻳﺮ ﺍﻟﻨﻈﺎﻡ )،(SDLC
ﺍﻟﺘﺨﻄﻴﻂ ﻟﻠﻨﻈﺎﻡ ﻭﺍﻟﺘﻔﻜﲑ ﺑﻪ ﻛﻤﺸﺮﻭﻉ ،ﺍﺩﺍﺭﺓ ﺍﳌﺸﺎﺭﻳﻊ ،ﲢﻠﻴﻞ ﺍﳌﺘﻄﻠﺒﺎﺕ ﲟﺎ ﻳﺸﺘﻤﻞ ﻋﻠﻰ ﺇﳚﺎﺩ ﻭﳕﺬﺟﺔ ﺍﻟﻌﻤﻠﻴﺔ ﻭﺍﻟﺸﺒﻜﺔ
ﻭﺍﳌﺸﺮﻭﻉ ،ﺍﻋﺎﺩﺓ ﺗﺼﻤﻴﻢ ﻋﻤﻠﻴﺎﺕ ﻭﻧﺸﺎﻃﺎﺕ ﺍﻟﻌﻤﻞ ﺍﳌﺨﺘﻠﻔﺔ ،ﺍﺩﻭﺍﺕ ﲢﻠﻴﻞ ﺍﻟﻨﻈﻢ ،ﺩﻭﺭ ﳏﻠﻞ ﺍﻟﻨﻈﻢ ،ﺍﻷﺳﺎﺳﻴﺎﺕ ﺍﻷﻭﻟﻴﺔ
ﻟﻠﺘﺼﻤﻴﻢ ﺍﳌﻔﺎﻫﻴﻤﻲ ﻣﺜﻞ ﺍﳉﺪﻭﻯ ﻭﺍﻻﺧﺘﻴﺎﺭ ﺍﻟﺒﻨﺎﺋﻲ ،ﺗﻄﻮﻳﺮ ﻭﺗﻮﺛﻴﻖ ﺍﻟﻨﻈﺎﻡ ،ﺩﺭﺍﺳﺔ ﻭﻣﻌﺎﳉﺔ ﺣﺎﻻﺕ ﻋﻤﻠﻴﺔ ﻟﻨﻈﻢ ﺍﻻﻋﻤﺎﻝ.
ﺗﻘﺪﱘ ﻧﻈﺮﺓ ﻋﺎﻣﺔ ﻋﻦ ﺍﳌﺆﺳﺴﺔ ﻭﺇﺩﺍﺭﺍﺎ ﻭﺿﺒﻂ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺰﻭﻳﺪ ﻭﺗﺪﻓﻖ ﺍﳌﻮﺍﺩ ﻟﻠﻤﺆﺳﺴﺔ ﺍﻟﻜﺘﺮﻭﻧﻴﺎ ،ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ
ﺍﻹﻣﺪﺍﺩﺍﺕ ﻭﻋﻼﻗﺎﺕ ﺗﺰﻭﻳﺪ ﺍﳌﻮﺍﺩ ﺑﲔ ﺍﳌﺆﺳﺴﺔ ﻭﺍﳌﻮﺭﺩﻳﻦ ،ﺍﳌﻌﺎﳉﺔ ﻭﺍﻟﺘﺨﺰﻳﻦ ﻭﻣﺮﺍﻗﺒﺔ ﺍﳌﺨﺰﻭﻥ ﻟﻠﺒﻀﺎﺋﻊ ،ﺗﻜﺎﻣﻞ ﻧﻈﺎﻡ ﺍﻟﺘﻨﺒﺆ
ﺑﺎﻟﻄﻠﺐ ﻭﺍﺩﺍﺭﺓ ﺍﳌﺨﺰﻭﻥ ﻭﲣﻄﻴﻂ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺘﻮﺯﻳﻊ ﻭﺍﺩﺍﺭﺓ ﺳﻠﺴﻠﺔ ﺍﻟﺘﺰﻭﻳﺪ ﻭﺷﺒﻜﺎﺕ ﺍﻟﺸﺮﺍﺀ ﻭﺍﳌﺰﻭﺩﻳﻦ ﻭﺍﻹﻣﺪﺍﺩﺍﺕ
ﻭﺷﺒﻜﺎﺕ ﺍﻟﻨﻘﻞ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﳌﺼﺎﺣﺒﺔ ﻟﻜﻞ ﻣﻨﻬﺎ ،ﺩﺭﺍﺳﺔ ﺍﻟﻨﻈﻢ ﺍﳌﺆﺳﺴﻴﺔ ﺍﻟﺸﺎﻣﻠﺔ ﻭﻃﺮﻕ ﲢﺴﲔ ﺷﺒﻜﺎﺕ
ﺍﻹﻧﺘﺎﺝ ﻭﻋﻤﻠﻴﺎﺕ ﺗﻘﺪﱘ ﺍﳋﺪﻣﺎﺕ.
) ٣ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ( ﺍﻷﻋﻤﺎﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ١٦٠٥٣٣٢
ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ(١٦٠٤٢٠١ ) :
ﺍﻻﺳﺎﺳﻴﺎﺕ ﺍﻻﻭﻟﻴﺔ ﳌﻔﺎﻫﻴﻢ ﺍﻻﻋﻤﺎﻝ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺠﺎﺭﺓ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ،ﻋﺮﺽ ﻋﺎﻡ ﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﺒﻜﺔ ﺍﻟﻌﻨﻜﺒﻮﺗﻴﺔ )ﺍﻹﻧﺘﺮﻧﺖ(
ﰲ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﺍﳌﻼﺣﺔ ﻋﱪ ﺍﻹﻧﺘﺮﻧﺖ ﻭﺗﺼﻤﻴﻢ ﻭﻋﺮﺽ ﺍﻟﻌﻤﻞ ﺍﳌﻨﺠﺰ ﻋﻠﻰ ﺍﻟﺸﺒﻜﺔ ﻣﺒﺎﺷﺮﺓ ،ﲡﺎﺭﺓ ﺍﻟﺘﺠﺰﺋﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ
) (e-retailingﻭﲡﺎﺭﺓ ﺍﻷﺳﻬﻢ ﻭﺍﻟﺴﻨﺪﺍﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ) (e-stock tradingﻭﺍﻟﻨﺸﺮ ﺍﻹﻟﻜﺘﺮﻭﱐ )e-
(publishingﻭﺍﻟﺼﲑﻓﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ) ،(e-bankingﺍﳌﺸﺎﻛﻞ ﺍﳌﺘﻌﻠﻘﺔ ﺑﺎﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ،ﺃﻣﻦ ﺍﳌﻌﺎﻣﻼﺕ
ﻭﺧﺼﻮﺻﻴﺘﻬﺎ ﻭﺍﻟﺘﺤﻮﻝ ﺍﳌﺘﻌﻠﻖ ﺑﻨﺸﺎﻃﺎﺕ ﺍﻟﻌﻤﻞ ﻧﺘﻴﺠﺔ ﻟﻨﺸﺎﻃﺎﺕ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺩﺍﺧﻞ ﻭﺧﺎﺭﺝ ﺍﳌﺆﺳﺴﺎﺕ.
.
) ٣ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ( ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ ١٦٠٥٣٣٣
ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ) :ﻻ ﻳﻮﺟﺪ(
ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﻟﻨﻘﺎﻁ ﺍﻟﺮﺋﻴﺴﻴﺔ ﺍﳌﺘﻌﻠﻘﺔ ﲟﻮﺿﻮﻉ ﺗﻄﺒﻴﻘﺎﺕ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﺍﳊﺪﻳﺚ ﻭﺍﻟﺬﻱ ﻳﺘﻀﻤﻦ ﺍﻷﺑﻌﺎﺩ ﺍﻟﻔﻨﻴﺔ،
ﺑﺮﳎﻴﺎﺕ ﺗﻄﺒﻴﻘﺎﺕ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ،ﺗﻜﻮﻳﻦ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ،ﺍﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﻄﺒﻴﻖ ﳍﺬﻩ ﺍﻟﻨﻈﻢ ،ﺍﻷﺩﻭﺍﺭ ﺍﻟﱵ ﻳﻘﻮﻡ ﺎ
ﻣﻮﻇﻔﻲ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﺍﳌﺪﺭﺑﲔ ﻣﻦ ﺧﻼﻝ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ،ﺗﻜﺎﻣﻠﻬﺎ ﻣﻊ ﻭﻇﻴﻔﺔ ﺍﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﻭﺑﺎﻗﻲ ﻭﻇﺎﺋﻒ ﺍﳌﺆﺳﺴﺔ ﺑﺸﻜﻞ ﻋﺎﻡ.
ﺍﻟﺘﻌﺮﻳﻒ ﺑﺄﳘﻴﺔ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﰲ ﺗﺰﻭﻳﺪ ﺍﳌﺆﺳﺴﺔ ﺑﺎﳌﻴﺰﺓ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ،ﺍﺳﺘﺨﺪﺍﻡ ﻣﺼﺎﺩﺭ ﺍﻟﻘﻮﺓ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ
ﻟﺘﺤﻘﻴﻖ ﺃﻓﻀﻞ ﺃﺩﺍﺀ ﻣﺘﻤﻴﺰ ،ﺍﺧﺘﺒﺎﺭ ﺍﻟﻄﺮﻕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻟﺘﺤﺴﲔ ﺍﻷﺩﺍﺀ ﺍﳌﺆﺳﺴﻲ ﻭﺗﻮﺟﻴﻪ ﺍﻻﻫﺘﻤﺎﻡ ﺍﱃ ﺍﳊﺎﺟﺔ ﻻﺳﺘﺨﺪﺍﻡ
ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﲢﻘﻴﻖ ﻣﻴﺰﺓ ،ﺍﻷﺩﻭﺍﺕ ﺍﻟﱵ ﺗﺴﺎﻋﺪ ﰲ ﺧﻠﻖ ﻗﻴﻤﺔ ﺗﻮﻓﺮ ﺗﻘﺪﻣﹰﺎ ﺗﻨﺎﻓﺴﻴﹰﺎ ﻟﻠﻤﺆﺳﺴﺔ ﺑﺎﳌﻘﺎﺭﻧﺔ ﻣﻊ
ﺍﳌﻨﺎﻓﺴﲔ ،ﺍﻻﺳﺘﻐﻼﻝ ﺍﻷﻣﺜﻞ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﰲ ﺍﻷﻋﺪﺍﺩ ﻭﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﻟﻸﻋﻤﺎﻝ ،ﺗﻘﻴﻴﻢ ﻧﻈﻢ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎ
ﻭﺍﻗﺘﺼﺎﺩﻳﺎ ،ﲢﻠﻴﻞ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﺑﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ،ﺇﺩﺍﺭﺓ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺑﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ،
ﻃﺮﻕ ﺭﺑﻂ ﺃﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺑﺎﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻭﺃﺩﺍﺀ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ.
ﻣﻔﻬﻮﻡ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ،ﻋﺮﺽ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﻫﺬﺍ ﺍﺎﻝ ﻭﻣﻔﻬﻮﻡ ﺍﻟﺘﻜﺎﻣﻞ،
ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﻟﺪﻭﺭ ﺍﻟﺬﻱ ﺗﻘﻮﻡ ﺑﻪ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﺇﺩﺍﺭﺓ ﳐﺘﻠﻒ ﺃﻧﻮﺍﻉ ﺍﻟﻌﻤﻠﻴﺎﺕ ﰲ ﺍﳌﺆﺳﺴﺎﺕ ،ﺍﻟﺘﺨﻄﻴﻂ ﻟﻠﺴﻌﺎﺕ
ﻭﺍﻟﻘﺪﺭﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺍﳉﺪﻭﻟﺔ ﻭﺇﺩﺍﺭﺓ ﺍﳌﻮﺍﺭﺩ ﻭﺍﳌﺨﺰﻭﻥ ﻭﺇﺩﺍﺭﺓ ﺍﳉﻮﺩﺓ ﺍﶈﻮﺳﺒﺔ ﻭﺍﳌﺆﲤﺘﺔ ،ﺑﺎﻹﺿﺎﻓﺔ ﺇﱃ ﺫﻟﻚ ﻓﺎﻥ ﺍﳌﺎﺩﺓ
ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﺇﻛﺴﺎﺏ ﺍﻟﻄﺎﻟﺐ ﺍﳋﱪﺓ ﺍﻟﻌﻤﻠﻴﺔ ﰲ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻷﺳﺎﻟﻴﺐ ﺍﻟﻜﻤﻴﺔ ﺍﶈﻮﺳﺒﺔ ﻭﻣﻨﺎﻗﺸﺔ ﺍﳌﺘﻀﻤﻨﺎﺕ ﺍﳌﺆﺳﺴﻴﺔ ﳌﺜﻞ ﻫﺬﻩ
ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ.
ﻣﻔﻬﻮﻡ ﻧﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﻋﻼﻗﺘﻪ ﺑﺄﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﺍﻷﺧﺮﻯ ،ﺍﻟﻌﻨﺎﺻﺮ ﻭﺍﳌﻜﻮﻧﺎﺕ ﻟﻠﻨﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﰐ
ﺍﻟﺘﺴﻮﻳﻘﻲ ،ﻧﻈﺎﻡ ﺍﻟﺒﺤﻮﺙ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ،ﻧﻈﺎﻡ ﺍﻻﺳﺘﺨﺒﺎﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ،ﺃﻧﻮﺍﻉ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﻣﺼﺎﺩﺭﻫﺎ ،ﺩﻭﺭ ﻧﻈﺎﻡ
ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﰲ ﺍﻟﺘﺨﻄﻴﻂ ﻟﻸﻧﺸﻄﺔ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﺍﻟﺮﻗﺎﺑﺔ ﻋﻠﻴﻬﺎ ،ﺩﻭﺭ ﻧﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﰲ ﺻﻨﻊ ﺍﻟﻘﺮﺍﺭﺍﺕ
ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻣﺜﻞ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻭﻗﺮﺍﺭﺍﺕ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﻗﺮﺍﺭﺍﺕ ﺩﻭﺭﺓ ﺣﻴﺎﺓ ﺍﳌﻨﺘﺞ ،ﺍﻟﺘﻄﺮﻕ ﳌﻔﻬﻮﻡ ﻧﻈﺎﻡ ﺩﻋﻢ
ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ،ﻭﺧﺼﺎﺋﺼﻪ ﻭﻣﻜﻮﻧﺎﺗﻪ ﻭﻣﺮﺍﺣﻞ ﺗﺼﻤﻴﻤﻪ ﻭﺩﻭﺭﻩ ﰲ ﺩﻋﻢ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﺻﻮﻻ ﺍﱃ ﻣﻔﻬﻮﻡ
ﺍﻟﺘﺴﻮﻳﻖ ﺍﻹﻟﻜﺘﺮﻭﱐ.
ﺗﻮﺿﻴﺢ ﺍﳊﺎﺟﺔ ﻟﻠﻤﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﺳﺘﺨﺪﺍﻣﺎﺎ ﰲ ﺍﳌﺆﺳﺴﺔ ﻭﻃﺒﻴﻌﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﻄﻠﻮﺑﺔ ﻭﻋﻼﻗﺔ ﺫﻟﻚ ﺑﺎﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻨﻬﺎﺋﻲ
ﳍﺎ ،ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻹﺩﺍﺭﺓ ﻭﺍﶈﺎﺳﺒﺔ ﺍﳌﺎﻟﻴﺔ ﺣﻴﺚ ﺗﻌﺘﱪ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ﺍﳌﺎﻟﻴﺔ ﺍﻟﻘﻠﺐ ﺍﻟﻨﺎﺑﺾ ﻟﻺﺩﺍﺭﺍﺕ ﺍﳌﺎﻟﻴﺔ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻟﻘﻄﺎﻉ
ﺍﻟﻌﺎﻡ ﻭﺍﻟﻘﻄﺎﻉ ﺍﳋﺎﺹ ﻭﻳﻔﺘﺮﺽ ﻣﻦ ﻃﺎﻟﺐ ﺍﻹﺩﺍﺭﺓ ﺃﻥ ﻳﺘﻘﻦ ﻣﻌﺮﻓﺔ ﻣﻮﺍﺻﻔﺎﺕ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ﻭﻃﺮﻕ ﺑﻨﺎﺋﻬﺎ ﻣﻦ ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ
ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺧﺎﺻﺔ ﺍﻟﱪﳎﻴﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻟﻠﺘﺨﻄﻴﻂ ﳌﺼﺎﺩﺭ ﺍﳌﺆﺳﺴﺔ ﺣﻴﺚ ﺳﻴﺘﻢ ﺇﻛﺴﺎﺏ ﺍﻟﻄﺎﻟﺐ ﺧﱪﺓ ﻋﻤﻠﻴﺔ ﰲ
ﺍﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ.
ﺍﻟﺘﻌﺮﻳﻒ ﲟﺒﺎﺩﺉ ﺍﻻﺗﺼﺎﻻﺕ ﻭﺍﻟﺘﺮﺍﺳﻞ ﺍﻹﻟﻜﺘﺮﻭﱐ ﻋﱪ ﺍﻟﺸﺒﻜﺎﺕ ،ﻧﻈﻢ ﺍﻻﺗﺼﺎﻻﺕ ﻭﺍﻟﱪﻭﺗﻮﻛﻮﻻﺕ ﺍﳌﺨﺘﻠﻔﺔ ﻭﺷﺒﻜﺎﺕ
ﺍﳊﺎﺳﺐ ﺍﳌﻄﻠﻮﺑﺔ ﳌﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ ،ﻣﻔﺎﻫﻴﻢ ﺍﻻﺗﺼﺎﻻﺕ ﺍﻷﺳﺎﺳﻴﺔ ﻭﻭﺳﺎﺋﻂ ﺍﻟﺘﺮﺍﺳﻞ ﻭﲤﺜﻴﻞ ﺍﻹﺷﺎﺭﺍﺕ ﻭﺗﻌﺪﻳﻠﻬﺎ ﻭﺃﻧﻮﺍﻉ
ﺍﻟﻮﺻﻼﺕ ﻭﺃﺷﻜﺎﳍﺎ ﻭﺑﻨﺎﺋﻬﺎ ﻭﻛﺬﻟﻚ ﺇﺩﺍﺭﺓ ﺍﻟﺸﺒﻜﺎﺕ ﻭﺑﺮﻭﺗﻮﻛﻮﻻﺕ ﺍﻹﻧﺘﺮﻧﺖ.
ﺍﻟﺼﻴﺎﻏﺔ ﺍﳌﻔﺎﻫﻴﻤﻴﺔ ﳌﺸﺎﻛﻞ ﺍﻷﻋﻤﺎﻝ ،ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻨﻤﺎﺫﺝ ﺍﳌﺮﺳﻮﻣﺔ ،ﺗﺼﻤﻴﻢ ﻭﺑﻨﺎﺀ ﳕﺎﺫﺝ ﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺮﲰﻴﺔ ،ﺍﻟﺘﺄﻛﺪ
ﻣﻦ ﺻﻼﺣﻴﺔ ﻭﺗﻮﺛﻴﻖ ﺍﻟﻨﻤﺎﺫﺝ ،ﺍﻟﺘﻄﺒﻴﻖ ﺍﻟﻌﻤﻠﻲ ﻟﻠﻨﻤﺬﺟﺔ ﻭﺍﶈﺎﻛﺎﺓ ﻣﻦ ﺧﻼﻝ ﺣﻞ ﻣﺸﺎﻛﻞ ﻭﺍﻗﻌﻴﺔ ﻟﻸﻋﻤﺎﻝ ﺑﺎﺳﺘﺨﺪﺍﻡ ﳕﺎﺫﺝ
ﺍﳊﺎﺳﺐ ﻭﺍﺳﺘﻜﺸﺎﻑ ﺍﻟﺒﺪﺍﺋﻞ ﺍﳌﻤﻜﻨﺔ ﻟﻠﺤﻠﻮﻝ ﺑﻄﺮﻳﻘﺔ ﲢﻠﻴﻞ ﻣﺎﺫﺍ-ﻟﻮ-ﺣﺼﻞ ) (what-if analysisﻭﻛﺬﻟﻚ ﻋﻤﻞ
ﺍﺧﺘﺒﺎﺭ ﺍﳊﺴﺎﺳﻴﺔ ﳌﺨﺮﺟﺎﺕ ﺍﻟﻨﻤﻮﺫﺝ.
ﻫﺬﻩ ﺍﳌﺎﺩﺓ ﻋﺒﺎﺭﺓ ﻋﻦ ﻣﺸﺮﻭﻉ ﻋﻤﻠﻲ ﻳﻨﺠﺰﻩ ﺍﻟﻄﺎﻟﺐ ﲢﺖ ﺍﻹﺷﺮﺍﻑ ﺍﳌﺒﺎﺷﺮ ﻷﺣﺪ ﺃﻋﻀﺎﺀ ﺍﳍﻴﺌﺔ ﺍﻟﺘﺪﺭﻳﺴﻴﺔ ﰲ ﺍﻟﻘﺴﻢ .ﻳﻔﺘﺮﺽ
ﺃﻥ ﻳﻜﻮﻥ ﺍﳌﻮﺿﻮﻉ ﺟﺪﻳﺮ ﺑﺎﻟﺒﺤﺚ ﻭﻳﺘﻀﻤﻦ ﺍﺳﺘﺨﺪﺍﻡ ﻋﻤﻠﻲ ﳌﻔﺎﻫﻴﻢ ﻣﺘﻘﺪﻣﺔ ﺗﺴﺘﺨﺪﻡ ﳊﻞ ﻣﺸﻜﻼﺕ ﻋﻤﻠﻴﺔ ﻭﻹﺑﺪﺍﺀ
ﺗﻔﺴﲑﺍﺕ ﺫﺍﺕ ﺩﻻﻟﺔ ﺗﺒﲔ ﻣﺪﻯ ﻋﻤﻖ ﻓﻬﻢ ﺍﻟﻄﺎﻟﺐ ﳌﻮﺿﻮﻉ ﺗﻄﺒﻴﻖ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﰲ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ .ﻭﻳﺘﻮﻗﻊ
ﺍﻟﻄﺎﻟﺐ ﺃﻥ ﻳﻘﺪﻡ ﻣﺸﺮﻭﻋﺔ ﺑﻄﺮﻳﻘﺔ ﻣﻬﻨﻴﺔ ﺗﺒﲔ ﳒﺎﺣﻪ ﰲ ﺍﻷﺩﺍﺀ ﻣﻦ ﺧﻼﻝ ﻋﺮﺽ ﻣﺘﻜﺎﻣﻞ ﳌﺎ ﻗﺎﻡ ﺑﻪ ﻣﻦ ﺇﳒﺎﺯ.
General concepts of the office and office management systems, designing and
organizing the office works, a concentration on the general application of
automation concepts to the modern workplace, automation and the office works
modeling, the application of office automation tools and techniques in the
computerized office, the communication and messaging systems, electronic
meeting and managerial reporting systems, document and filling management
systems, a practical use of the most available office automation applications, the
important role of end user computing in commercial organizations.
Introduction to the major themes that are relevant to modern Human Resources
Information Systems (HRIS) applications, these themes include technical
aspects, the use of actual HRIS software applications, systems configuration,
developments and implementation, as well as to the roles played by human
resources professionals and the integration of HRIS into the Human Resource
Management function (HRM) and the other organization functions as a whole.
Explaining the need for financial information and their organizational applications as
well as the nature of the required information as related to the prospective user, the
focus is therefore on managerial and financial accounting as those FISs lie at the heart
of virtually all financial administrations and used by commercial and non-profit
organizations, the student is meant to understand the features and structure of those
systems and the relevance of information technology especially the enterprise
resource planning (ERP) software systems to the work of modern organizations,
students will be asked to use relevant computer software applications.
The student learns the application of general system theory concepts and
research methods in Management Information Systems. The coverage extends
to discussing different methods and techniques for evaluating the role and
impact of Information Systems in business and public enterprises. In addition,
the course includes case discussions of Information Systems failures and
success in real life. The student will be required to produce a research report
about the use of IS/IT in an establishment.
ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ
ﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ
ﻗﺴــﻡ ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ
) ٣ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ ( ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﺍﻝﺤﺩﻴﺜﺔ ١٦٠٦٢٠٢
ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ) :ﻻ ﻴﻭﺠﺩ(
ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻋﻁﺎﺀ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻔﺭﺼﺔ ﻝﻔﻬﻡ ﻨﻅﺭﻴﺎﺕ ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﺍﻝﺤﺩﻴﺜﺔ ،ﻭﺍﻝﺘﻲ ﺘﺭﺘﻜﺯ ﻋﻠﻰ ﺍﺤﺩﺍﺙ ﻨﻘﻠـﻪ
ﻨﻭﻋﻴﺔ ﺨﻼﻗﺔ ﻝﻠﻘﻁﺎﻉ ﺍﻝﻌﺎﻡ ﻭﺫﻝﻙ ﻤﻥ ﺨﻼل ﺍﺤﺩﺍﺙ ﺸﺭﺍﻜﺔ ﺤﻘﻴﻘﻴﺔ ﺒﻴﻥ ﺍﻝﻘﻁﺎﻋﻴﻥ ﺍﻝﻌﺎﻡ ﻭﺍﻝﺨﺎﺹ ،ﻭﻤﺒﻨﻴﺔ ﻋﻠﻰ ﺍﻝﺸﻔﺎﻓﻴﺔ
ﻭﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﺍﻝﻨﺘﺎﺌﺞ ﻭﺍﻝﻤﻭﺍﻁﻥ.
Course Title
١٦٠٦٢٠٢ New Public Management
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٣
)Prerequisite: (None
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Course Title
١٦٠٦١٠٣ Public Organizations Management
Credit Hours
٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Credit Hours
٣
Prerequisite: (None)
This course aims to provide students with modern concepts in the field
of administrative behavior. It focuses on the meaning of administrative
behavior, its historical development as a field of study, and the role of
behavioral sciences in providing it with the basic knowledge. It also
discusses determinants of individual, group, and organizational
behavior, as well as the functions and processes which constitute
administrative behavior.
This course includes the following topics:
• Individual determinants of administrative behavior such as
personality, motivation, perception, attitudes, and values.
• Group dynamics such as communication, decision making,
leadership, and conflict resolution.
Credit Hours
٣
Prerequisite: (None)
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٣
Course Title
١٦٠٦٣٠٣ Management Control
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Prerequisite: (None)
Course Title
١٦٠٦٤٠٩ Training in administration
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Course Title
١٦٠٦٣٠٧ Ethics of Public Administration
Credit Hours
٣
Prerequisite: (None)
Course Title
١٦٠٦٤٠٤ Development Administration
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Course Title
١٦٠٦١٠٥ Administration in Islamic
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Course Title
١٦٠٦٢٠٥ Local Administration
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٣
Prerequisite: (None)
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٣
Prerequisite: (None)
Credit Hours
٣
Prerequisite: (None)
This course is aimed at providing students with the basic
knowledge of store management, government supplies and
certain regulations that manage to preserve such public
materials. Moreover the course emphasizes the control methods,
purchasing transaction, formal records, and documents of supply
management.
Credit Hours
٣
Prerequisite : (None)
This course aims to provide students with modern concepts
and theories of administrative leadership. It discusses the
meaning, functions, and role of leadership in achieving
performance effectiveness, and differences between leaders
and managers. It includes models and styles of leaders such
as authoritarian, participative and consultative styles of
leaders, and strengths and weaknesses of each style. It also
includes an in-depth and derailed analysis of leadership
theories such as traits and skills theory, behavior theories,
and contingency theories. Finally, it analyses modern
approaches to leadership such as charismatic, transactional
and transformational approaches, and contemporary issues
of ethics, trust, and challenges facing today's leaders.
Course Title ١٦٠٦٣٠١ Organization Development
Credit Hours
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Prerequisite: (None)
Credit Hours
٣
Prerequisite: (None)
This course will acquaint students with various contemporary
issues in public administration, such as how the ideas and
mechanisms of public administration can be used as instruments
of fostering socioeconomic development, and the relationship
between scholars and practitioners
Course Title
١٦٠٦٣٠٤ Administrative decision – making
Credit Hours
٣
Prerequisite: (None)
Course Title
١٦٠٦٤٠٥ Managing non-profit organizations
Credit Hours
٣
Prerequisite: (None)
Course Title
١٦٠٦٤٠١ Managing By Excellence
Credit Hours
٣
Prerequisite: (None)
Credit Hours
٣
)Prerequisite: (None
١٦٠٧١٥٠ﻤﺒﺎﺩﺉ ﺍﻹﺤﺼﺎﺀ
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻘﺩﻤﺔ ﻋﻥ ﻋﻠﻡ ﺍﻹﺤﺼﺎﺀ ﻭﺘﻁﻭﺭﻩ ﻭﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻹﺤﺼﺎﺌﻴﺔ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺤﺼﻭل
ﻋﻠﻴـﻬﺎ ﻭﺘﻠﺨﻴﺼﻬﺎ ﺒﺠﺩﺍﻭل ﺘﻜﺭﺍﺭﻴﺔ ﻭﻋﺭﻀﻬﺎ ﺒﻴﺎﻨﻴﺎ ﻭﻫﻨﺩﺴﻴﺎ ،ﻜﻤﺎ ﺘﺸﻤل ﺍﻝﻤﻘﺎﻴﻴﺱ ﺍﻹﺤﺼﺎﺌﻴﺔ
ﺍﻝﻭﺼﻔﻴــﺔ ﻭﻫــﻲ ﻤﻘﺎﻴﻴﺱ ﺍﻝﺘﻭﺴﻁ ﻭﺍﻝﺘﺸﺘﺕ ﻭﺍﻻﻝﺘﻭﺍﺀ ﻭﺍﻝﺘﻔﺭﻁﺢ ،ﻭﺩﺭﺍﺴـﺔ ﺍﻻﺭﺘﺒــﺎﻁ
ﻭﺍﻻﻨﺤــﺩﺍﺭ ﺍﻝﺒﺴﻴـﻁ ﻭﺘﺸﻤـل ﺍﻝﺘﻌﺎﺭﻴﻑ ﻭﺍﻝﻘﻭﺍﻨـﻴﻥ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻻﺤﺘﻤﺎﻻﺕ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ ﻓﻲ
ﻨﻅﺭﻴﺔ ﺒﻴﺯ ﻭﺸﺠـﺭﺓ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻓﻲ ﻅﺭﻭﻑ ﺍﻝﻤﺨﺎﻁﺭﺓ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺒﻌـﺽ
ﺍﻝﺘﻭﺯﻴﻌﺎﺕ ﺍﻹﺤﺼﺎﺌﻴﺔ ﺍﻝﻬــﺎﻤﺔ ﻤﺜل ﺘﻭﺯﻴﻊ ﺫﻱ ﺍﻝﺤﺩﻴﻥ ﻭﺘﻭﺯﻴـــﻊ ﺒﻭﺍﺴـﻭﻥ ﻭﺍﻝﺘﻭﺯﻴـﻊ
ﺍﻝﻁﺒﻴﻌﻲ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ .
ـﺏ:
ﺍﻝﻤﺘﻁﻠــــ ١٦٠٧٢١١ﺍﻝﻨﻅﺭﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ
١٦٠٧١١١
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﻜﻠﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ ﻭﺘﺸﻤل ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺘﺎﻝﻴﺔ:
ﻤﻜﻭﻨﺎﺕ ﺍﻝﻁﻠﺏ ﺍﻝﻜﻠﻲ :ﺍﻻﺴﺘﻬﻼﻙ ،ﺍﻻﺴﺘﺜﻤﺎﺭ ،ﺍﻹﻨﻔﺎﻕ ﺍﻝﺤﻜﻭﻤﻲ ،ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺨﺎﺭﺠﻴﺔ ،ﻝﻨﻅﺭﻴﺔ
ﺍﻝﻜﻴﻨﺯﻴﺔ ﻝﻠﻁﻠﺏ ﻋﻠﻰ ﺍﻝﻨﻘﻭﺩ ﻭﺘﻭﺍﺯﻥ ﺍﻝﺴﻭﻕ ﺍﻝﻨﻘﺩﻱ ،ﺍﻝﻨﻤﻭﺫﺝ ﺍﻝﻜﻼﺴﻴﻜﻲ ﺍﻝﻤﺘﻜﺎﻤل ،ﺍﻝﺘﻭﺍﺯﻥ
ﺍﻝﻜﻠﻲ ﻝﻼﻗﺘﺼﺎﺩ ﺒﺎﺴﺘﺨﺩﺍﻡ ﻨﻤﻭﺫﺝ ،IS- LMﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺍﻝﻨﻘﺩﻴﺔ.
١٦٠٧٢٢٣ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﻌﻤل
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻔﻬﻭﻡ ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﻌﻤل ،ﺴﻭﻕ ﺍﻝﻌﻤل ﻭﻋﻨﺎﺼﺭﻩ ،ﻤﺭﻭﻨﺔ ﻋﺭﺽ ﺍﻝﻌﻤل،
ﺘﺤﻠﻴل ﺍﻝﻁﻠﺏ ﻋﻠﻰ ﺍﻝﻌﻤل ﻭﻤﺤﺩﺩﺍﺘﻪ ،ﺍﻷﺠﻭﺭ ﻭﺍﻫﻤﻴﺘﻬﺎ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﻨﻅﺭﻴﺎﺘﻬﺎ ،ﺍﻝﻌﻼﻗﺔ ﺒﻴﻥ
ﺍﻷﺠﻭﺭ ﻭﺍﻹﻨﺘﺎﺠﻴﺔ ،ﺍﻤﻜﺎﻨﻴﺔ ﻭﺃﺴﺎﻝﻴﺏ ﺘﺨﻁﻴﻁ ﻗﻭﻯ ﺍﻝﻌﻤل ،ﻨﻅﺎﻡ ﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ
ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ ،ﺘﻨﻤﻴﺔ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﻓﻲ ﺍﻷﺭﺩﻥ :ﺨﺼﺎﺌﺼﻬﺎ ﻭﺘﺤﻠﻴل ﺴﻭﻕ
ﺍﻝﻌﻤل ﺍﻷﺭﺩﻨﻲ.
١٦٠٧٢٢٥ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺼﻨﺎﻋﻲ
ﺍﻝﻤﺘﻁﻠﺏ١٦٠٧١١٠ :
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺩﺭﺍﺴﺔ ﺍﻷﺴﺱ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﺘﻲ ﺘﻘﻭﻡ ﻋﻠﻴﻬﺎ ﺍﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻓﻬـﻡ
ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺼﻨﺎﻋﺔ ﻋﻠﻰ ﺍﻝﻤﺴﺘﻭﻯ ﺍﻝﺠﺯﺌﻲ ﻭﺍﻝﻜﻠﻲ ﻭﻤﻘﺩﻤﺔ ﻓـﻲ
ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺼﻨﺎﻋﻲ ﻓﻴﻤﺎ ﻴﺘﻌﻠﻕ ﺒﺘﻁﺒﻴﻕ ﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻋﻠﻰ ﺍﻹﻨﺘﺎﺝ ﻭﺍﻻﺴﺘﻬﻼﻙ ﻭﺍﻝﺘﺴﻭﻴﻕ
ﻓﻲ ﺍﻝﻘﻁﺎﻉ ﺍﻝﺼﻨﺎﻋﻲ ،ﻭﺴﻴﺎﺴﺎﺕ ﺍﻷﺴﻌﺎﺭ ﻭﺍﻝﺩﺨﻭل ﻓﻲ ﻫﺫﺍ ﺍﻝﻘﻁﺎﻉ ،ﻭﻜﺫﻝﻙ ﺨﺼﺎﺌﺹ ﺍﻹﻨﺘـﺎﺝ
ﺍﻝﺼﻨﺎﻋﻲ ﻭﻤﻴﺯﺍﺘﻪ ،ﻭﻤﺸﻜﻼﺕ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ ،ﻭﺩﻭﺭ ﺍﻝﺤﻜﻭﻤﺔ .ﻭﺘﺘﻨﺎﻭل ﺍﻝﻬﻴﺎﻜل ﺍﻝـﺴﻭﻗﻴﺔ
ﻭﺍﻝﺘﻤﺭﻜﺯ ﺍﻝﺼﻨﺎﻋﻲ ﻭﻋﻭﺍﺌﻕ ﺩﺨﻭل ﺍﻝﺴﻭﻕ.
١٦٠٧٢٣٤اm
Pد اdرد[a
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻨﺎﺘﺞ ﺍﻝﻤﺤﻠﻲ ﺍﻹﺠﻤﺎﻝﻲ ﺍﻷﺭﺩﻨﻲ ،ﺘﻁﻭﺭﻩ ،ﻤﺼﺎﺩﺭﻩ ﺍﺴـﺘﺨﺩﺍﻤﺎﺘﻪ ﺒﻨﻴﺘـﻪ
ﺍﻝﻬﻴﻜﻠﻴﺔ ،ﻜﻤﺎ ﻴﺩﺭﺱ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻨﻘﺩﻴﺔ ﺍﻷﺭﺩﻨﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻷﺭﺩﻨﻴﺔ ﻭﻤﻴـﺯﺍﻥ ﺍﻝﻤـﺩﻓﻭﻋﺎﺕ
ﺍﻷﺭﺩﻨﻲ ،ﻭﻴﺭﻜﺯ ﺍﻝﻤﺴﺎﻕ ﺃﻴﻀﺎ ﻋﻠﻰ ﺍﻻﺨﺘﻼﻻﺕ ﺍﻝﻬﻴﻜﻠﻴﺔ ﺍﻝﺘﻲ ﻴﻌﺎﻨﻲ ﻤﻨﻬﺎ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨﻲ ﻭﻤﺎ
ﺘﻡ ﺇﺤﺭﺍﺯﻩ ﻤﻥ ﺘﻘﺩﻡ ﻋﻥ ﻁﺭﻴﻕ ﻤﻌﺎﻝﺠﺘﻬﺎ ﻭﺃﺨﻴﺭﺍ ﺘﻘﻴﻴﻡ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨـﻲ ﺒﺎﺴـﺘﺨﺩﺍﻡ ﺒﻌـﺽ
ﻤﺅﺸﺭﺍﺕ ﺍﻷﺩﺍﺀ ﺍﻻﻗﺘﺼﺎﺩﻱ .
ﺍﻝﻤﺘﻁﻠــــﺏ: ١٦٠٧٣٢٦ﺍﻝﺘﻨﺎﻓﺴﻴﺔ
١٦٠٧١١٠
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻤﺸﺭﻭﻉ ﻭﺍﻝـﺼﻨﺎﻋﺔ ﻭﺍﻝﺩﻭﻝـﺔ،
ﺘﺤﻠﻴل ﺍﻝﻨﻅﺭﻴﺎﺕ ﻭﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﺭﺌﻴﺴﺔ ﺍﻝﻤﺴﺎﻫﻤﺔ ﻓﻲ ﺘﻨﺎﻓﺴﻴﺔ ﺍﻝﺩﻭﻝـﺔ،
ﻁﺭﻕ ﻭﻤﻌﺎﻴﻴﺭ ﺍﻝﻘﻴﺎﺱ ﺍﻝﻤﺨﻠﺘﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ ،ﺍﻝﻤﺤﺩﺩﺍﺕ ﺍﻷﺴﺎﺴـﻴﺔ ﻝﻠﺘﻨﺎﻓـﺴﻴﺔ ﻋﻠـﻰ ﺍﻝﻤـﺴﺘﻭﻴﺎﺕ
ﺍﻝﻤﺨﺘﻠﻔﺔ ،ﺘﻁﺒﻴﻕ ﺍﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻨﻅﺭﻴﺎﺕ ﻤﻥ ﺨﻼل ﺘﺤﻀﻴﺭ ﻤﺸﺭﻭﻉ ﺃﻭ ﺤﺎﻝﺔ ﺘﻁﺒﻴﻘﻴﺔ ﻓﻲ ﻤﺠـﺎﻻﺕ
ﻤﻨﺘﻘﺎﻩ.
ا
١٦٠٧١١٠ :XYZ Ta ١٦٠٧٣٣٠ا
رة اوTU
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺨﻠﻔﻴﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻝﻠﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻜﻼﺴﻴﻜﻴﺔ
ﻓﻲ ﺘﻔﺴﻴﺭ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ )ﺍﻝﻤﻴﺯﺓ ﺍﻝﻨﺴﺒﻴﺔ( ،ﻭﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻨﻴﻭﻜﻼﺴﻴﻜﻴﺔ )ﻨﻤﻭﺫﺝ ﻭﻓﺭﺓ ﺍﻝﻤـﻭﺍﺭﺩ(،
ﻨﻅﺭﻴﺎﺕ ﺍﻝﻤﻨﺎﻓﺴﺔ ﺍﻻﺤﺘﻜﺎﺭﻴﺔ ﻭﺍﻻﺤﺘﻜﺎﺭ ،ﻨﻅﺭﻴﺔ ﺩﻭﺭﺓ ﺍﻹﻨﺘﺎﺝ ،ﻨﻅﺭﻴﺎﺕ ﺘـﺸﺎﺒﻪ ﺍﻷﺫﻭﺍﻕ ،ﺩﻭﺭ
ﺍﻝﺘﺠﺎﺭﺓ ﻓﻲ ﺍﻝﻨﻤﻭ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻭﺍﻝﺭﻓﺎﻫﻴﺔ ،ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺨﺎﺭﺠﻴﺔ ﻝﻸﺭﺩﻥ.
א-%.א 556وא 2 34وא& . /01א#+وא &083.7א .7א& 9و*& :א * .7
١٦٠٧٤١٥ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ
ﺍﻝﻤﺘﻁﻠﺏ١٦٠٧١١١ :
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻔﻬﻭﻡ ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺍﻷﺴﺱ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘﻁﻭﻴﺭ ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﺩﻭل
ﺍﻝﻨﺎﻤﻴﺔ ﻭﻤﻘﺩﻤﺔ ﻋﺎﻤﺔ ﺤﻭل ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺨﺼﺎﺌﺼﻬﺎ ﻭﻤﻘﺎﻴﺴﻬﺎ ،ﺍﻝﺯﺭﺍﻋـﺔ ﻓـﻲ ﺍﻝﺘﻨﻤﻴـﺔ
ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ،ﻤﺸﻜﻼﺕ ﺍﻝﺘﺼﻨﻴﻊ ،ﻨﻅﺭﻴﺎﺕ ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ،ﻤﻌﺎﻴﻴﺭ ﺍﻻﺴـﺘﺜﻤﺎﺭ ﻓـﻲ ﺘﻘـﻭﻴﻡ
ﺍﻝﻤﺸﺭﻭﻋﺎﺕ ،ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ،ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ،ﻭﺤﻭﺍﺭ ﺍﻝـﺸﻤﺎل
ﻭﺍﻝﺠﻨﻭﺏ ،ﺘﻘﺎﺭﻴﺭ ﻋﻥ ﺍﻝﺘﻨﻤﻴﺔ ﻓﻲ ﺍﻝﻌﺎﻝﻡ.
١٦٠٧٤٢١ﺍﻻﻗﺘﺼﺎﺩ ﺍﻹﺩﺍﺭﻱ
ﺍﻝﻤﺘﻁﻠﺏ١٦٠٧١١٠ :
ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺭﺒﻁ ﺍﻝﻤﺒﺎﺩﺉ ﻭﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻓﻲ ﺤﻘﻭل ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل ﺍﻝﻤﺘﻨﻭﻋﺔ ﻤـﻥ
ﺨﻼل ﻋﻼﻗﺔ ﻫﺫﻩ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺒﺎﻝﻤﺸﺎﻜل ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺭﺴـﻡ ﺍﻝـﺴﻴﺎﺴﺎﺕ ﺍﻻﻗﺘـﺼﺎﺩﻴﺔ
ﻭﺍﻹﺩﺍﺭﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻤﻨﺸﺄﺓ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ،ﻭﺘﺸﻤل ﺩﺭﺍﺴـﺔ ﻨﻅﺭﻴـﺎﺕ ﺍﻹﻨﺘـﺎﺝ ﻭﺍﻝﺘﻜـﺎﻝﻴﻑ
ﻭﺍﻷﺴﻭﺍﻕ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﺴﻌﺭﻴﺔ ﻭﺍﺨﺘﻴﺎﺭ ﺍﻝﻤﻭﻗﻊ ﻭﺘﻘﻴﻴﻡ ﺃﺩﺍﺀ ﺍﻝﻤﻨﺸﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ .
١٦٠٧١١٠ PRINCIPLES OF MICROECONOMICS
The course covers the necessary math and calculus for economic models
and economic analysis, including demand and supply functions, production and
cost functions, maximization of output, profit and utility, cost minimization, one
variable and two variable economic models, national income functions.
The course covers basic statistical concepts and techniques and presents
procedures for applying them. The emphasis is on the application of statistical
knowledge and it consists of: Descriptive statistics k . Correlation and
regression, Index numbers, Probability concepts.
The course covers the following subjects: aggregate effective demand and
its main components; consumption, investment, government expenditure and the
trade surplus. The Keynesian concept of money and the monetary market. The
classical integrated model. An introduction to general equilibrium analysis and
the (IS) and the (LM) curves. Monetary and fiscal policies
١٦٠٧٢١٢ MONEY AND BANKING
Prerequisite: ١٧٠٧١١١
The course covers the role of money and banking in the economy. It
includes, Money: definition, functions, development and role in economic
system; Theory of quantity of money. Modern money; analysis; Banks types,
functions, banking system in Jordan; Monetary policy and its tools.
This course increases the student ability in dealing with statistical data. It
contains the following subjects: Statistical estimation confidence intervals,
various types of estimates, Testing hypothesis, various types of tests, Multiple
regression and correlation, Analysis of variance.
It covers the concept of Scientific research and its definition and kinds of
scientific research, Stages and objectives of scientific research, kinds and sources
of Data and Data collection: Questionnaire, population and sample: kinds of
sampling, The relation between Statistics and Scientific research:
implementation and analyzing data using Statistical Methods with SPSS, writing
reports.
The course studies gross domestic product, its development, sources, uses
and structure, Jordan monetary and fiscal policies, and the balance of payment.
It concentrates on the structural distortions of Jordan economy and the progress
achieved in dealing with them. Finally, it evaluates the Jordan economy using
some economic performance indicators.
The course discusses market structures, market failures causes and welfare
effects, Competition and market efficiency including allocative, productive, and
dynamic efficiencies, Competition policies and regulation theories of regulation,
regulation pors and cons, competition laws: purposes and impacts, sector
application.
Application for different Statistical methods such as calculating the mean and
variance, constructing point and interval estimations, and testing hypotheses,
using the analysis of variance tables, Index numbers: Kinds and Measuring
index numbers and time series: components, kinds, applications and analysis for
time series.
This course consists basically of the way projects are studied in the
context of investment decisions, projects’ appraisal phases, economic study and
evaluation of a project including, market study, financial study (inflows and
outflows), criteria for private and public projects evaluation, and methods for
calculation equivalent values, Time value of money, (equivalent annual cost,
internal rate of return and net present value), risk analysis.
١٦٠٧٣٧١ ISLAMIC ECONOMICS Prerequisite:
١٦٠٧١١١
Prerequisite: ١٦٠٧١١١
١٦٠٧٢١٠
The course covers balance of payments major accounts and its relations
to the macro economy, the different approaches to the balance of payments,
prices and markets of foreign exchange, theories of exchange rates
determination, and different approaches to internal and external balances.
١٦٠٧١٥٠