NORTH PHILIPPINES VISITORS BUREAU

VISION
The North Philippines Visitors Bureau (NPVB) will be the lead private sector organization that will
re-establish North Philippines as the preferred domestic tourist destination in the country.

MISSION
The NPVB builds its internal strength and capability and create value for its members through
tourism-related activities. It will create a strong network of private sector led local Convention and
Visitors Bureaus (CVBs) in North Philippines that will stimulate the local private sector’s
involvement in establishing and supporting tourism marketing initiatives.

It will develop the MEETINGS, INCENTIVES, CONVENTIONS and EXHIBITIONS / EVENTS

promotion, organization and management capabilities of the CVBs.

WHO WE ARE:

The North Philippines Visitors Bureau (NPVB) is a non-stock, non-profit organization whose main
purpose is the promotion of tourism in North Philippines. Established in 2006, the bureau has
grown to a network of ten (10) local Conventions and Visitors Bureaus (CVBs) located in Baguio,
Cagayan North, Greater Clark, Ilocos Norte, La Union, Pampanga, Pangasinan, Greater Subic,
Tarlac and Bulacan.
NPVB promotes North Philippines tourism by promoting destinations, disseminating information
and by enhancing the travel experience.

Among NPVB’s ongoing and proposed projects are:

1. NORTH BOUND – a quarterly North Philippines tourism magazine.

2. ROADSIDE TOURISM DIRECTIONAL MARKERS – the construction and placement
of tourism roadside markers throughout North Philippines
3. LAKBAY NORTE – a media familiarization tour of North Philippines
4. MICE CATALOGUE – a catalogue featuring the Meetings, Incentives, Conventions
and Exhibition facilities of North Philippines aimed at promoting North Philippines as
a premier destination for the domestic MICE market

NPVB also assists in the organizational development of its network of local CVBs by regularly
conducting Events Management Training Seminars, Organizational Development Training
Seminars for NGOs, and Membership Orientation Seminars, among others.

Funding: NPVB derives its funds from grants, donations, members’ contributions, partnerships,
sponsorship, and through fund raising projects.

Management: NPVB is professionally managed by the NPVB Business Unit of ActivAsia Inc. – a
fully integrated marketing services company.