DEFINING THE GAME AUDIENCE GAME TITLE Legend of Zelda:

In each of these boxes define the target audience for your game Ocarina of Time
Hobbies/interests Domestic Circumstances Education & ability
Puzzles and Quizzes Living at home with parents Primary or secondary
Competitions education
Problem Solving Mid level ability onwards
Computer Games

Gender
Male (Mostly)

Existing media consumption

Films: Pirates of the Caribbean,
Indiana Jones, Lord of the Rings
Games: Super Mario, Tomb
Raider, Star Wars, Sonic

Socio Economic Group Race/ethnicity Spending Power

E-no private income All ethnicities Very little pocket money
Birthday money

Age
8-16 years
 EXPLAINING THE GAME’S APPEAL
Explain in the table below what it is that appeals about your game to the
target audience.

U+G EXPLANATION OF APPEAL

Entertainment and
Diversion
Information and
Surveillance
Social Relationship
Personal Identity
The mythical character will appeal to the target audience. They will find it
entertaining as the main character Link attempts a series of quests. This will
appeal to their liking for puzzles and competitions because they can compete for
new powers and weapons and they will find this exciting.
The onscreen display tells you what it does when you push on it, for example;
when you press the B button, it brings out a sword. The audience will find this
appealing because as they are mainly mid level players, they will want to
become better at the game and this feature will help them.
This game is single player. The audience will find this appealing because they
can play alone and do not need a partner, so they will be appealing to people
who prefer to be alone or do not have siblings.
The main character Link will appeal to the target audiences existing media
consumptive of action/adventure films like Indiana Jones. They will enjoy the
fact that the character is a hero because they wish that they could be like him a
hero or good guy.