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  • Final Presentation SIP 07 03

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    Sagar Cholke
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    Business Standard was established in 1975 in Kolkata and was later acquired by Financial Times of London in 2004. It is regarded as one of the largest business dailies in India with a daily circulation of over 200,000 copies. The document outlines the publication's achievements in subscription sales in Pune over a 4 month period, noting strategies used like conducting roadshows, daily calls in allocated areas, and contacting vendor databases. It also provides a brief overview of what was learned during executive training with Business Standard, including insights into the media industry, corporate communication, customer and vendor relations, time management, and decision making.

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    Business Standard was established in 1975 in Kolkata and was later acquired by Financial Times of London in 2004. It is regarded as one of the largest business dailies in India with a daily circulation of over 200,000 copies. The document outlines the publication's achievements in subscription sales in Pune over a 4 month period, noting strategies used like conducting roadshows, daily calls in allocated areas, and contacting vendor databases. It also provides a brief overview of what was learned during executive training with Business Standard, including insights into the media industry, corporate communication, customer and vendor relations, time management, and decision making.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    37 views11 pages

    Final Presentation SIP 07 03

    Uploaded by

    Sagar Cholke
    Business Standard was established in 1975 in Kolkata and was later acquired by Financial Times of London in 2004. It is regarded as one of the largest business dailies in India with a daily circulation of over 200,000 copies. The document outlines the publication's achievements in subscription sales in Pune over a 4 month period, noting strategies used like conducting roadshows, daily calls in allocated areas, and contacting vendor databases. It also provides a brief overview of what was learned during executive training with Business Standard, including insights into the media industry, corporate communication, customer and vendor relations, time management, and decision making.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    m Established in yr.1975 by ABP Group in Kolkata.

    m Later In yr. 2004 Financial Times of London took over the


    equity stake in Business standard .

    m Mr. T.N. Nainan is the Editor and chief Of BS ,who was the
    former editor of The Economic Times.

    m Business Standard is regarded as 2 nd largest Business daily all


    Over the country.
    Business Standard Believes in :

    ͞ Providing information that creates wealth


    and enriches lives͟
    m Daily Circulation Of Business Standard Newspaper :
    1. More then 2,00,000 copies all over the country
    2. 16,000 copies in Pune city
    Competitors of Business Standard :

    K The Economic Times


    K The Financial Express

    Customers Of Business Standard :

    97 % readers are Graduate and above


    77% of readers are from Sec A1/A2 category
    71% of above belong to the managerial grade
    Task :
    (April ʹMay)

    m Brand Promotion Through :


    1. Road Shows at various IT Companies namely : TCS Rajshree,
    Zensar Techonologeis Koregoan Park & Karadi ,Swad
    Hotel
    2. Daily Calls in Allocated Area :

    m Daily Calls :
    1. Creating awareness
    2. Getting Maximum annual subscription
    ( English,Hindi & Gujarati Edition)
    Acheivements :
    (March ʹApril)
    Got 46 Subscription ( 42 English & 4 Hindi edition)
    1 week = Training period, company knowledge, product
    knowledge, scheme knowledge
    2 week = 2 subscription
    3 week = 3 subscription
    4 week = 4 subscription
    5 week = 3 subscription
    6 week = 4 subscription
    7 week = 4 subscription
    8 week = subscription
    9 week = 2 subscription
    Target Revised by 40 subscription Per Month
    (May ʹ June)

    8 week = 0 subscription
    9 week = 2 subscription
    10 week = 2 subscription
    11 week = 3 subscription
    12 week = 2 subscription
    13 week = 8 subscription
    14 week = 5 subscription
    15 & 16 week = Estimated 7 English and 10 Hindi
    Strategies Adopted :
    m Daily Calls: Conducting daily call in allocated areas and
    generating maximum subscription.

    m Vendor Database : Contacting various vendors and collecting


    ET, Businessline customers and converting
    them to BS customers.
    Nilesh Kamath (balaji nagar) =9764886592
    Karli (Swargate) = 9270022844
    Shiva (kondwa)= 9922133673
    Vasant Jadhav (Padmavati nagar) = 992289620
    m Road Shows :
    Road Shows : TCS, Saras Bagh
    Learning In Executive Training with Business Standard ltd
    and its team :

    m Inputs regarding Media Industry.


    m Corporate communication .
    m Maintaining relations with customer and vendors
    m Time management
    m Able to make quick decisions.

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