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  • 5524 - XIMB Store Proj Assignmnt

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    Rohan Das
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    This document outlines the details of a student group project to assess and compare departments in two retail stores, Big Bazaar and Pantaloon. Each group will visit both stores and observe assigned departments from the perspective of a retailer. Groups will use a provided format to record observations on merchandise presentation, sales support, customer service, merchandise details, and provide a summary and conclusions. Groups will also gather store information and compare approximate SKU counts between equivalent departments. Each group will submit a report and presentation at the end highlighting observations, comparisons, and recommendations.

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    5524_XIMB Store Proj Assignmnt

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    This document outlines the details of a student group project to assess and compare departments in two retail stores, Big Bazaar and Pantaloon. Each group will visit both stores and observe assigned departments from the perspective of a retailer. Groups will use a provided format to record observations on merchandise presentation, sales support, customer service, merchandise details, and provide a summary and conclusions. Groups will also gather store information and compare approximate SKU counts between equivalent departments. Each group will submit a report and presentation at the end highlighting observations, comparisons, and recommendations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views5 pages

    5524 - XIMB Store Proj Assignmnt

    Uploaded by

    Rohan Das
    This document outlines the details of a student group project to assess and compare departments in two retail stores, Big Bazaar and Pantaloon. Each group will visit both stores and observe assigned departments from the perspective of a retailer. Groups will use a provided format to record observations on merchandise presentation, sales support, customer service, merchandise details, and provide a summary and conclusions. Groups will also gather store information and compare approximate SKU counts between equivalent departments. Each group will submit a report and presentation at the end highlighting observations, comparisons, and recommendations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Managing Retail

    Student Group Project

    Store Assessment
    Project Details (1)
     Each group will visit two stores
    - Big Bazaar and Pantaloon
     Every member of the group will approach
    both Stores during the visit from the eyes of
    a Retailer, instead of a consumer
     Each group will observe certain
    departments in both stores and make
    comparisons.
    Project Details (2)
     Each group will observe certain departments
    in Big Bazaar and its equivalent departments
    in Pantaloon for making comparisons.
     The activity and question format for
    comparison is available in Levy & Weitz
    Chapter 2 and Appendix to Chapter 2, Exhibit
    2-12, under comparison shopping in the
    following headings:
    - Merchandise Presentation/ Sales Support/
    Customer Services/ Merchandise Details/
    Summary & Conclusions.
    Project Details (3)
     Group wise assigned departments/
    categories are given below:
    Group 1 - Big Bazaar Fashion-2 + Toys
    Group 2 – Home & Kitchen
    Group 3 - Electronic Bazaar (w/o Kitchen appliance)
    Group 4 – Big Bazaar Fashion-1 + Accessories
    Group 5 - Footwear & Mobiles
    Group 6 - Bags & Luggage + Kitchen Appliance

    *Groups assigned as per lottery held in class


    Project Details (4)
     Groups to follow the format in Chapter 2 and also
    find out the following:
    - Approx. number of SKUs in the respective product
    categories in both stores
    - Store information about hours of operation, duty
    hours of Associates, store hierarchy, store return
    policy, in-home delivery, internet ordering, etc.
     Each group will submit a project report along with a
    Presentation towards the end of the course with
    observations and future recommendations
     The presentation should highlight the summary of
    the report and point out major comparative data in
    the respective product categories in both stores

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