Subject: BAM

Assignment: 1 (Experiential Learning)

Dear Students,

Please note: the last date for submission is: February 25, 2022 (11:59 PM)

Please read the following instructions carefully:

1. Students are required to work on this assignment in groups.
2. Select any shop/outlet/mall of any size, selling goods/services, branded/non-branded.
3. Visit the selected shop/outlet/mall and:
a. Estimate the factors/variables directly/indirectly affecting the Total Revenue of the selected
shop/outlet/mall (e.g. location, hours of operation, type of products, availability of products,
footfalls, etc.)

b. Groups are required to collect data regarding: (so as to estimate the total revenue per month)
1. Number of customers visiting the shop (during the time you observed),
2. Product(s) purchased (type and quantity),
3. Total spending by a customer/group of customers (sometimes, as a group, they might
have purchased only one product, e.g., a family buying vacuum cleaner)

c. Write your interpretation and inferences on the current status (Descriptive Analytics)

4. Groups are required to report:

Weightage
a. Date and time of all the visits in report (as this is a group activity, group members can visit 5%
multiple times, even individually). (at least 2-3 visits/observations of 40-60 minutes each are
required for the group)
b. A photograph of the shop/outlet/mall (include in report file – no need to submit separately). 5%
c. Factors/Variables taken into consideration for estimating the Total Revenue. 30%
i. Please write the importance of each factor/variable in brief.
d. Analysis on: 30%
i. Estimation of Total Revenue generated per month.
ii. Identification of similarities/differences of customers visiting.
e. Interpretations/Inferences. 30%

Please note that you are required to contribute. Report submitted by the group would be checked
for Plagiarism.

Please submit the Report as a PDF file with cover page, and data file (excel file) having details
of all students of a Group (Name, PRN, and Official Email ID), on the google drive link:
(https://drive.google.com/drive/folders/1AI48Lgei3ItgUDI7dz96DWmSwZXRkSb1?usp=sharing) on or before February 25,
2022 (11:59 PM).

-------- All the Best --------