Managing Codified Knowledge

Michael H. Zack

Presented by:

Pranab Maji 09EP-024

Rupesh Kumar 09EP-033

Sneh Madhur 09EP-048

Presentation Flow
Summary
• What is Knowledge?
• Explicating Knowledge
• Knowledge Management Architecture
• Classification of KM Applications
• Contexts of KM
Industry Examples
Key Learnings
 What is Knowledge?
Data: Observations or facts.
Information: placing data in meaningful context
Knowledge: meaningful organized accumulation of
information thru experience, communication or inference.

Tacit & Explicit knowledge

Declarative, Procedural or Causal knowledge
General or specific knowledge
 Explicating Knowledge

Yes Exploited Lost

Opportunity Opportunity
Explicable?

Inappropriately Appropriately
No
Exploited Unexploited

Yes No

Explicated?
KNOWLEDGE MANAGEMENT – SUSTAINABLE
COMPETATIVE ADVANTAGE
Knowledge Management Architecture
KNOWLEDGE KNOWLEDGE VIEWS
PLATFORM
S
O U
REPOSITORY • CONTENT S
U
• • FORMAT E
R
STRUCTURE • PRESENTATION R
C
E • CONTENT S
CONTEXT
S

ACQUISITIO REFINEMEN STORAGE / DISTRIBUTIO PRESENTATIO

N T RETIEVAL N N
Refinery
TECHNOLOGY INFRASTRUCTURE

ORGANIZATIONAL INFRASTRUCTURE
 KM Architecture (Contd..)
Knowledge Repository: a knowledge platform
Structure: knowledge unit, schemes of linking & cross
referencing
Content:
Concepts, definitions (declarative know.)
Processes, actions, sequences (procedural know.)
Rationale for actions or conclusions (causal know.)
Circumstances & intentions (specific contextual know.)
Linkages
 KM Architecture (Contd..)
Knowledge Refinery: process of creating & distributing
the knowledge
Acquisition
Refinement
Storage & Retrieval
Distribution
Presentation
 KM Architecture (Contd..)
Knowledge Management Roles:
 Traditional org. roles not suitable.
 Need of cross-functional, cross-organizational
processes.
 Chief knowledge officer
 Knowledge or expertise centres
 Championing KM
 Educating organization
 Mapping knowledge
 KM Architecture (Contd..)
Role of Information Technology:
 Provides seamless pipeline for flow of knowledge.
 Multimedia repository for rich, explicit knowledge.
 Flexible outputs via dynamically customizable
views.
Electronic • Highly sharing community
repository
• Explicit, factual knowledge

• Loosely affiliated community

E-mails • Less explicit knowledge

Video Con/ • Context is not well shared

Tele con
• Tacit knowledge
 Classifying KM Applications
1. Integrative Applications
 Repository, primary medium for knowledge
exchange.
 One way flow of information.
a) Electronic Publishing: knowledge producers & consumers
not in same practice community (Ex. Newsletters, HR policies)
b) Integrated knowledge base: producers & consumers in
same practice community (Ex. Best-practices database)
 Classifying KM Applications
2. Interactive Applications
 Repository, a by-product, contents dynamic.
 Both way flow of information.
a) Distributed Learning: Interaction between expert & novice
(Ex. Training classes)
b) Forums: Knowledge sharing (Ex. Mouthshut.com)
 Context of KM
Strategic Context
Knowledge Context
Organizational Context
Technology Context
 Industry Examples
Genpact

Visteon Corp.
 Key Learnings
Organizational Knowledge, a valuable strategic asset.
KM is complex & difficult to implement.
Steps:
1. Understand strategic knowledge requirements.
2. Devise a knowledge strategy in line with Firm’s business
strategy.
3. Implement an architecture appropriate to firm’s knowledge
processing needs.
Cost saving or higher efficiency.
Support for problem solving, innovating & leveraging
opportunities.
Thank You