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CONTENTS

1) Introduction
2) Objective of the study
3) About the organization
4) Description about Product
5) Research Design

-Research Design
-Sampling
-Data Collection Methods

6) Interpretation
7) Conclusion
8) Bibliography
INTRODUCTION

Hindustan Syringe & Medical Devisees Ltd. Is well recognized

company from
last 50 years in various medical devices. Now company wish to come
in the new
product segment. They started with surgical product in all those
areas in which
company has good market share.
But before launching the products company want to analyze the
current market
position of the product. They want to find out the opportunity and
threats for
there new products.
Therefore the marketing research was done on 4 surgical products
at Indore head
quarter.
OBJECTIVE

A) For launching new surgical product by Hindustan Syringe & Medical

Devisees Ltd.
B) Marketing Research before launching the product.

The primary objectives of this study are:

1)
Identify important market drivers through a comprehensive look at
various sales segments.

2)
Discover feasible market opportunities by identifying high growth
applications in different medical areas, with focus on the biggest and
expanding markets.
3)
Discuss the potential benefits of surgical products for various
sectors of
the medical and commercial communities.

4)
Establish the current total market size and future growth of
surgical
products market, and analyze the current size and growth of
individual
segments.

5) Discuss profit and business opportunities by individual market

segment.
6) Provide strategic recommendation for near term business
opportunities.
RESEARCH METHODOLOGY

PRIMARY RESEARCH

1. A questionnaire has been prepared which consist of 05 questions in each

product segment and it has been administered by the purchaser and store
in
charge of various hospital of Indore. There are 55 respondents have been
chosen
for this survey.
2. Sampling Techniques – Simple Random Sampling.
3. Sampling Unit – Respondents are from Indore (M.P)
Secondary source: from Internet

http://www.hmdhealthcare.com
http:// Public Health at a Glance - Injection Safety.htm
http:// HMD launches AD syringe in collaboration with Star, plans expansion
-
Hospinews - Healthcare Management.htm
http:// Riding on the success of HMD's Kojak Selinge, the Auto Disable
Syringe
K1 gets The Queen's Award for Enterprise 2006.htm
http://disposable_Syringe_Auto_Disable_Syring.html
QUESTOINNAIRE OF DISPOSABLE SYRINGE & AUTO DISABLE
SYRINGES

Q1. Which type of syringe are you using?

DISPOSABLE AUTO DISABLE GLASS
Q2. Which company products are you using?
HMD B.D ROMSON SOLOCARE OTHER
Q3. Requirement of syringe

2pcs 3pcs
Q4. How to dispose the syringe after using?
Q5.Smothness of syringe while using?

TIGHT FLOW NORMAL FLOW EASY FLOW

QUESTIONNAIRE OF STERILE SURGICAL GLOVES/EXAMINATION

GLOVES

Q1. Which company and brand of products’ are using?

Q2 How much quantity required per month?
Q3 At what rate (inclusive taxes) you purchase gloves?
Q4 Name of the distributor from you purchases the glove?
MARKET PROFILE:

The products are marketed through an established distribution network of over

50 logistic agents and more than 3000 dealers to ensure ready availability even
in
remote areas, and defective’s customer services support.

MARKETING PHILOSOPHY:

To manufactures and market products of international standard and offer then

for the benefit or patient and doctors at prices that any other local manufactures
will find difficult to meet without compromising quality, to ensure market
leadership.

MANUFACTURING PHILOSOPHY/CORPORATE MISSION:

To achieve uniform quality with the help of the most economical mass-
production technology harnessed through a dedicated production team in a
requirement of ISO 9001, ISO 13485 and the European M.D.D products carry CE
mark. The corporate philosophy of preventive maintenance of human relation
ensures that there is no need for any labor union to exist.
PRODUCT DESCRIPTION

SYRINGE

• A syringe is a simple piston pump consisting of a plunger that fits tightly in a

tube.
• Syringes are often used to administer injections, apply
compounds such as glue or lubricant, and measure liquids

PURPOSE:
• A syringe and needle assembly is used to administer drugs
• A syringe and needle may also be used to withdraw various types of body
fluids

MAINTENANCE:
• should be stored in appropriate containers.
• ensure that the needles have not been blunted and that the packaging is not
torn
 TYPES OF
SYRINGES

AUTO
GLASS VAN DISPOSABLE
DISPOSABLE
SYRINGES SYRINGES
SYRINGES
 Medical Glove

•Medical gloves are medical safety accessories

• protect health professionals from disease through
contact with bodily fluids.
• made of latex and powdered with cornstarch to
lubricate the gloves.
• There are two main types of gloves: exam, and
surgical
• there has been an increasing move to gloves made
of non-latex materials such as vinyl or nitrile rubber
• Powder-free medical gloves are also used in
medical cleanroom environments
B.D (BECTON DICKINSON)

ROMSONS

HI-TECH
 B.D (BECTON DICKINSON)

• global leading manufacturer of injection devices