EFFECTIVE SALES REPRESENTATIVE

Good salespeople are born, not made."

But that's false. In fact, selling is mostly a science, not an

art. 
MOTIVE

Though a sales representative job description will change according to the

business he or she is working in. Sales representatives ideally work for
manufacturers, wholesalers, or technical companies..

EFFECTIVE SELLLING MATTER:PROFITABILITY

DUTIES

One of the main sales representative duties is to interest the buyers or the
purchasing agents to buy their company's products or services. They have to
approach people, introduce the product and encourage the customer to buy it.
 RESPONSIBILITIES 

They also need to solve the queries and concerns of the clients about the
company and its products. Sales representatives have to travel and visit the
prospective buyer, clients or purchasing agents. They should know the product
they are selling thoroughly, as they will have to demonstrate the products in
front of the clients.
 PRESENTATION SKILLS

Sales representatives should have good presentation skills, as sometimes they

are required to give presentations to a group of potential buyers or clients
PEAK Sales Process?

Prospect,
Engage,
Acquire
Keep. 
Prospect is where the initial contact is made. It involves cold calling to find a
prospective client. The proper attitude to have, what types of first impressions
he or she can make and the best approach to take in that first phone call or
meeting. 

Engage is what you do once you've found a candidate.. The sales rep needs to
learn how to qualify the "suspect" with the "right" questions and by listening
carefully to the responses. The goal here is to understand the client's problems
and requirements to match the right solution to the company's needs. Through
good questioning and listening, the sales rep also will ensure that the suspect
is fully qualified.

Acquire we believe in personal service. Speak confidentially to one of our

client about our current and future acquisition requirements.

Keep is the final stage and the one in which the relationship is most
important. The prospect becomes a full-fledged customer. An ongoing
relationship is critical to your future business and viability. Unfortunately,
many companies lack a customer retention strategy, and they lose the long-
term relationship, along with potential future business. 
Characteristics of Possesses Good
Effective Salespeople Communication Skills
Demonstrates Good
Interpersonal Skills
Possesses Solid Technical
Skills
Has a Positive Attitude
Radiates Self-Confidence
Goal Oriented
Empathetic
Honest
Enthusiastic
 QUALIFICATION

Highly competitive, self starter, who is organized,

disciplined, and goal-oriented.
Excellent communication skills demonstrated by ability to
work with people of diverse backgrounds.
Listen to determine needs of customer before offering a
solution.
Experienced in providing written and oral presentations.
resourceful and committed. Versatile and adaptable.
Welcome the challenge of solving problems.
 Say I Will, Not I'll Try
HOW SALESPEOPLE SPEND THEIR TIME

Face-to-Face Selling
33%

Phone Selling Account Service

16% Coordination
16%

Internal Meetings
Administration 5%
Travel
10%
20%

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