Ritu Sharma

Ranjot Kaur
Sandeep Kumar
Akshit kumar
Robin Kumar
 HISTORY
Furniture in fashion has been a part of the human experience since the development

of non-nomadic cultures. Evidence of furniture survives from the Neolithic Period

and later in antiquity in the form of paintings, such as the wall Murals discovered

at Pompeii; sculpture, and examples have been excavated in Egypt and found in

tombs in Ghiordes, in modern day Turkey.

The roots of Indian home furnishings industry lie deep in age old traditions.

Especially known for their ethnic, intricate carvings, weaves, pattern themes, motifs,

color schemes and workmanship, Indian home furnishings have become popular the

world across. Handcrafted ethnic home furnishings are one of the most fascinating

art forms in India and lend an unmistakable grandeur to the décor.

POTENTIAL IN INDIAN MARKET

The players in the field who offer a variety of home

furnishings products include Home Store, Home Saaz,
@Home , Hanung Toys and Textiles, Big Bazaar, Vishal
Mart, Jagdish Store, Seasons, Harrisons, Green Ply and
Vistar. While players like Mothers' Interiors, Mac and Vista
are specialists in curtain rods, chick blinds and awnings. 
 CONT…
The home furnishings market is on the recovery stage; it has almost

said good bye to the economic slump. "The rise in middle-class

incomes, especially after the sixth pay commission and an increase in

the number of home furnishings retail chains, particularly in smaller

cities, will help propel the growth of the industry by many folds.

"While doing a survey of the market trends, Mothers interiors

marketing professionals noticed changing trends in smaller cities.

Apart from metro cities, the emerging markets for home décor

business are Assam, Patna and Jharkhand.

POTENTIAL IN FORIGN MARKET
Today, home furnishings manufacturers are producing all kinds
of home decor items and accessories and trying to corner export
markets . Exports of Indian home furnishing items with an
Indian theme form a popular corner in places like Sweden,
Turkey, Amsterdam, United Kingdom, Nigeria, United States
and Australia. . 
 CONT…
Home furnishings relate to a variety of fabric, furniture ,
flooring, accessories to decorate homes, curtains, curtain rods,
blinds, awnings, kitchenware, bath linen and the list goes on.
Expectedly, this industry is more complicated than the real
estate industry, which has fewer players and higher margins.
On the other hand, the home furnishings industry easily
outnumbers the real estate industry by one builder to 200
home furnishers