Retailer’s big score at fifa

Harsha Sherigar - 09028

 Retailer’s association with FIFA
( Federation International Football Association)
• Close to over 110
million Indians
watched the 2010 FIFA
world cup.

• Commercial
potential of the event
- stronger than ever
before
 FIFA Merchandise
FIFA collection includes
FIFA’s football lifestyle
apparels and accessories
range.
Apparel designed in unique
signature style fusing
football, fashion, and
culture.
Created a world wide rage
amongst GENERATION-Y
and surprisingly across age
groups
Ranges from Rs 500- 6000
 Amigo Sports-
Entered into exclusive licensing
of agreement with Global Brand
Group, master licensee of FIFA.
Promoted by businessmen
Sanjiv
Mehta(chairman),Shrinivas
Dempo and Gautam Khandelwal.
It is basically a sports brand
licensing co.
Sports retailers
Puma, Reebok, Nike ,
Adidas drew huge benefit
offering FIFA merchandise.

Puma offered FIFA-inspired merchandise with the

price points for apparels ranging from Rs .800 – 3000.

Hypercity introduced wide collection of merchandise

like sweat band, key chains, studs and stocked Tantra
t-shirts with various football messages.
Tied up with Shoppers Stop, Central, West Side,
Oberoi Mall.
By June 2010, the company had a strong foot print
of 49 stores across the country in 17 cities .
Planning to scale up to about 100 stores before
the year 2010.
Targeting turnover of rupees one billion in the
year 2010.
CONCLUSION :-
Due to the staggering growth in the football
segment and the fan following , the retailers will
get a boom in scoring the market.
Thank you !!!