New Product

design

prakash.pgdma10@naarm.ernet.in
strategies…
 Know your customer
 Market consist of three classes of customer :-
 Old & choosy customer
 Young & busy customer
 Price conscious customer
 Knowledge of market
 Maggi
 2 min noodles made up of wheat flour and
vegetable oils..

prakash.pgdma10@naarm.ernet.in
Know Customer’s perception

 A healthy & nutritional food supplement.

 A quick to cook and eat product.
 Cheaper and cost effective product
 Tasty enough to woo the kids

prakash.pgdma10@naarm.ernet.in
Attributes of the product
 Wheat & Mushroom based pasta.
 High carbohydrate & protein content.
 High calcium & Vit.D
 Available in a series of flavours
 Masala, tangy tomato, sour cream
 Pizza style & chicken

Here it should be noted that our product is exactly what

the customer desire

prakash.pgdma10@naarm.ernet.in
Strategies…
 According to our positioning strategy
the product will be positioned as the
product as per the desire of the
customer.
 A brand image like a healthy,
nutritive staple food supplement
which is easy to prepare,tasty,within
the budget of common man and for
all age groups.
prakash.pgdma10@naarm.ernet.in
Contd…
 For health Conscious consumers this
product will be in the market with
some modification
 With zero sugar
 Low Na
 Low Cholesterol
 High calorific value
 Can be cooked either with water or milk

prakash.pgdma10@naarm.ernet.in
Marketing strategies
The product will follow the traditional
marketing channel
 Attractive margins to dealers and
distributers
 High level of penetration
 Both push and pull type of strategies
are advised

prakash.pgdma10@naarm.ernet.in
 Penetration pricing
 Bundling with small sachet of sauce or
jelly
 Product will be differentiated from mini
pack to family pack
 Promotional activities
 Conducting school level competition for
slogan writing
 Writing experience with product for
housewives
 Photo printing of consumers on the pack

prakash.pgdma10@naarm.ernet.in