Benefit Based positioning

NIKE RUNNING SHOES

• Nike Free
• Nike Free is a technology invented by
Tobie Hatfield at Nike, Inc.
• Nike Free attempts to simulate barefoot
running while wearing a shoe
• prevent muscle cramps and other
discomforts, such as the notorious shin Sole of a running shoe utilising Nike
splints. Free technology
• The numbering system indicates the
cushioning of the shoe and follows a
scale ranging from 1 (barefoot) to 12
(normal running shoe), i.e. Free 3.0 being
the least and Free 7.0 being the most
cushioned model so far
• Lacing system on the side.
• Models offering different degree of barefoot
running and shoe support are also available.
NIKE WOMEN SHOES
 NIKE FLYWIRE
• Uses theory of suspension bridge.

• It allows fibres to support the shoe at

key points instead of using whole
layers,which increases weight.

• With Flywire shoe scan be made

extremely light without compromising
support, a benefit specially relevant for
sports such as athletics, basketball and
soccer.
 Nike +
• The Nike+iPod Sports Kit is a device which
measures and records the distance and pace of
a walk or run.

• The Nike+iPod consists of a small accelerometer

attached to or embedded in a shoe, which
communicates with either the Nike+ Sportband,
a receiver plugged into an iPod nano or directly
with a 2nd, 3rd, or 4th Generation iPod Touch
iPhone 3GSor iPhone 4.

• If using the iPod or the iPhone 3GS, iTunes

software can be used to view the walk or run
history.

• http://nikerunning.nike.com/nikeos/p/nikeplus/
en_US/what_is_nike_plus