Hi everyone, my name is Truc.

Today I would like to present a discussion about Why I chose

Nike?
1. This is the table of contents, it informs to you the main ideas that I will mention in
this presentation.
2. First, I’ll give you an overview about this brand.
+Nike is an athletic company manufacturing, designing and market apparel, footwear,
accessories and equipment founded by Bill Bowerman and Phil Knight. in 1964.
+ The slogan is simple and effective in communicating it's message. More importantly it
applies to all people, not just elite athletes.
+ The logo symbolises the sound of speed, movement, power and motivation.
3. In order to remain the brand awareness, Nike does have some keys to success:

+ Nike spends an increasing amount of money on advertising and promotion. The

company had costs of 3.75 billion U.S. dollars in 2019.
+ Brands endorsing athletes is nothing new and Nike is one of the biggest
sponsors in the world, spending over $6 billion annually on athlete endorsements and
sponsorships.
+ The company prides itself on its memorable ads and is viewed as a diverse
advertiser by U.S. audiences, they can be about health awareness, motivation, etc

4. It actually has various sport products but Nike is most famous about the footwear
field, I picked up some the most amazing designs according to my view:
+In 1982, The Air Force 1 is released and is the first basketball show to use air in the sole.
+In 1984, The Air Jordan 1 produced exclusively for Michael Jordan, is released to the general
public a year later.

+In 1987, The first Nike Air Max shoe is released with a visible air pocket.
5. The timeline shows Nike's estimated global market share in athletic footwear from
2011 to 2025. Nike's global market share in sports and sports inspired footwear is
predicted to remain steady at around 27.4 percent

6. Next, I would like to share my own experience using the product.

I always checkout the website first and look for design that fit my purpose.
As you can see in the video, Nike has multiethnic models for their
campaigns which I think can bring the sympathy towards everyone.
The website gives you various filters in order to suit the customers’ demand.
In the return’s policy, we can have 30-day purchase for a trial run.
7. After finished the checking out, I went straight to my house nearest Nike store
to try on, the customer serive is really great.
8. The packaging is simple and iconic, a paper wrapping over your shoes to keep
them clean. This box is made from over 90% recycled material, really
thoughtful and eco-friendly.
9. I’ll show you my nealy 5-year-old Nike Roshe run. I just simply need a pair of
black shoes since it’s easy for mixing and matching, I remembered the price
was about 1mil7, the first shoes bought by my own money.
10. These shoes worths the price, the soles have the iconic logo, still like-new, not
slippery at all. The vamps have some streaks because I usually bend my feet,
the laces are a bit loose but I can easily change them. In conclusion, Nike has
met my standard for footwears’ needs, a long term using product. Some people
say Nike is a quite expensive but I think you can what you pay for.