Maheshwari Duniya - Press Advertising

Maheshwari Duniya (Press Advertising) is located at 14/2 Royal Est9/2 Sth Tkgj Indr,, Indore.
Maheshwari Duniya phone number is 0731 - 2510071 . New Paps Newspaper & Magazine -
Publishers/Distrs/Shops Maheshwari Duniya
14/2 Royal Est9/2 Sth Tkgj Indr,,
Indore
Madhya Pradesh
India

Phone: 0731 - 2510071

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Maheshwari Advertising launches backlit bus queue shelters in Indore
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January 01, 07
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Sumita Patra
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Maheshwari Advertising, a Madhya Pradesh based OOH agency, recently introduced the concept
of bus queue shelters in Indore. The agency has erected around 100 bus queue shelters in the city
at a cost of Rs 2.5 lakh per shelter, with plans to erect another 70 such shelters in the next three
months. Plans are also afoot to take the bus shelter concept to cities like Bhopal, Jabalpur, Raipur
and Gwalior in the future.

Sunil Maheshwari, Managing Director, Maheshwari Advertising, said, “The speciality of this
media is that it is always standalone from the crowded hoardings. Indore is a very congested
town with high population density and cluttering of hoardings. With the frequency of people
coming out of their homes during evenings and nights going up, er decided to launch some
backlit media having higher utility.”

Some of the advertisers which have shown interest in these shelters include banking and
financial institutes, the insurance sector, FMCG, construction sector, telecom/IT, apparels,
educational institutes, and hotels, among others.

The agency claims to be getting a very good response to this effective display media not only
from local clients but national clients as well.

Every project has its own share of challenges. When queried on the challenges that the agency
faced while erecting the bus shelters, Maheshwari said, “Due to congestion in city it was quite a
tedious and difficult job to erect these shelters because of the local area shopkeepers and house
owners. However, cooperation from the local government enabled us to erect these shelters well
on time.”