A study on the impact of music on

customers in retail outlets

MUSIC & HUMAN BRAIN
Our Focus
 Music and Shopping Behaviour
 Music Tempo and Consumer Behaviour
 Music Type and Consumer Time Perception
 Music and Product Evaluation
SCOPE & LIMITATIONS

SCOPE:
 The impact of back ground music on sales .

 The influence of music on mood of the customers

LIMITATIONS:
 The study was restricted to the Chennai city, which
could be hardly considered as the representative of
entire country.

 The error, known as response error could arise due to

the information given by respondents because of bias.
RESEARCH METHODOLOGY
 Research design - Descriptive research

 Research instrument - Questionnaire with closed ended questions

 Research method - survey method

Sampling data:

 Sample size - 100

 Sample design - non-probability convenience sampling
 Data type - primary data
 Sampling unit - Retail outlet s
 Sampling area - Chennai city
Analysis and Interpretations

 Music and Shopping Behaviors

Extension of stay
to listen music No. of respondents Percentage

Yes 30 30

No 70 70
Music and Shopping Behaviors

Will you stay in a retail outlet just to hear

music?

Yes
No
Consumer Behavior towards music

Observation of background No. of

music respondents Percentage

Yes 70 70

No 30 30
Consumer Behavior towards music

Have you observed back groud music in a

retail outlet?

Yes
No
Music Type and Consumer

Kind of music No. of respondentsPercentage

Rock 15 15

Jazz 30 30

Blue 20 20

Others 35 35
Music Type and Consumer

Type of music liked by the customers?

Rock
Jazz
Blue
Others
Findings
 Number of respondents who observed the back
ground music is of 70% and those who doesn’t are of
30%.
 Music which affects the mood of respondents 75%
says yes and 25% says no.
 Music which has longed the stay of the respondents is
of very less of 70% when compared to 30% of them
who longed their stay.
 Respondents who responded to in which sector music
can be played is more to readymade show rooms is of
38% and next comes is that of books and retail shops
which is of24%.
 Suggestions

Brand Perception Stress Reduction

Creating an image

Purchase Probabilities of Customers Hiding unwanted noise

Conclusion
 Music plays a vital role in business
which was made clear from the
research and the data collected
.hence it is suggested to have a good
pleasant music with a proper volume
will
 Change the mood of the customer in
a positive aspect that will enhance
the sales and brand name .