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    Nokia is a Finland-based multinational company incorporated in 1967 that started as a pulp, rubber, and cable manufacturer. It entered the Indian market in 1995 and made the first mobile call in India using a Nokia handset. In India, Nokia operates handset and R&D businesses, a manufacturing plant, and a design studio. It faces challenges of price sensitivity, rural populations with poor infrastructure, and losing competitive edge to Blackberry. Nokia adopted strategies like introducing low-cost mobiles, launching rural-focused phones, and expanding infrastructure to succeed in India.

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    NOKIA-Final

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    Nokia is a Finland-based multinational company incorporated in 1967 that started as a pulp, rubber, and cable manufacturer. It entered the Indian market in 1995 and made the first mobile call in India using a Nokia handset. In India, Nokia operates handset and R&D businesses, a manufacturing plant, and a design studio. It faces challenges of price sensitivity, rural populations with poor infrastructure, and losing competitive edge to Blackberry. Nokia adopted strategies like introducing low-cost mobiles, launching rural-focused phones, and expanding infrastructure to succeed in India.

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    17 views11 pages

    NOKIA Final

    Uploaded by

    clinus007
    Nokia is a Finland-based multinational company incorporated in 1967 that started as a pulp, rubber, and cable manufacturer. It entered the Indian market in 1995 and made the first mobile call in India using a Nokia handset. In India, Nokia operates handset and R&D businesses, a manufacturing plant, and a design studio. It faces challenges of price sensitivity, rural populations with poor infrastructure, and losing competitive edge to Blackberry. Nokia adopted strategies like introducing low-cost mobiles, launching rural-focused phones, and expanding infrastructure to succeed in India.

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    of 11

    NOKIA

    Connecting People

    NOKIA

    Submitted by:-
    Abhishek Sahay
    Sunil Choudhary
    Sohin Savla
    Vishnu Sharma
    Namit Manglani
    Tamal Bhattacharya
    Sumit Puri
    NOKIA Nokia The Company
    Connecting People

    • Nokia Corporation is a Finland


    based multinational company,
    incorporated in 1967
    • Started as pulp, rubber and cable
    manufacturer
    • Started India operations in 1995
    • First ever mobile call made in
    India through Nokia handset
    • Indian operations comprise of:
    • Handsets business
    • R&D facilities
    • Manufacturing plant
    • Design Studio
    NOKIA Presence
    Connecting People

    • India holds the second largest market.


    • One of the largest distribution network
    • 2 lakh outlets, 45% of which caters to rural India.
    • 1 lakh outlets sell only Nokia
    • Nokia Priority Dealers and Nokia Concept stores
    NOKIA Hurdles Faced
    Connecting People

    • Price sensitive market


    • Large rural population
    • Poor Infrastructure
    • Losing competitive edge to Blackberry
    NOKIA Successful strategies
    Connecting People

    • Introduction of low cost mobiles


    • Launch of phones targeted specifically to
    the rural market
    • Building up infrastructure through Nokia
    Siemens
    • Launch of Nokia’s server
    NOKIA Current market scenario
    Connecting People

    • Launch of 3G services
    • Entry of large number
    of low cost mobile
    phones manufacturer
    • Competition in Mobile
    phone’s Operating
    system market
    • Application store the
    next big thing
    NOKIA Declining Market Share
    Connecting People

    Market share 2008-2009


    21%

    Nokia
    5% Samsung
    LG
    Micromax
    10% Others
    65%
    NOKIA Declining Market Share
    Connecting People

    Market share 2009-2010


    20%

    4% Nokia
    Samsung
    52% LG
    6% Micromax
    Others

    17%
    NOKIA
    Concept Stores
    Connecting People

    • Rebranding of Nokia Professional Centers


    • 9 Concept Stores in India
    • Mumbai and Bengaluru have 2 concept stores
    • Aims to strengthen the brand & save costs
    NOKIA Recommendations
    Connecting People

    • Increase margins for


    retailers
    • Develop more range of
    touchscreen phones.
    • Change in operating
    system of its mobile
    phones.
    • Develop OVI store on
    the lines of App store.
    NOKIA
    Connecting People

    Questions

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