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Should we enter the U.S SUV car segment?

Is it financially viable? Can we meet the What is the current situation of the US
expectations of the Top Management? automotive industry?
Hypothesis Development

Issues Hypothesis

Revenue Analysis

What are the What is the


What is the How are the
current
expected profits expected
opportunities in Consumer CAGR in the to grow in the
the SUV
Segment?
Profile? next 10 years? next 10 years?
Issues Hypothesis

Cost Analysis

What are the costs What are the expected Can we reduce the costs
transportation , by leveraging on the
associated with
procurement and existing distribution
various types of Overhead costs per network in US farm
Strategic Alliances? unit? equipment sector?
Issues Hypothesis

Competitors What are the


Profile Regulatory issues?

Who are the How are the What is the Is there any
major players competitors
What are the
foreign protection for various benefits
in the SUV startegy? Is
players
Segment?
doing in the
their any shift domestic players for foreign
What are their in their
SUV against players entering
market strategy
shares? Segment? recently? competition? the U.S Market?

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