Demographi

Social Economic

Marketing Information
Marketing
Products
Intermediari
Publics
Culture
Price
Technologic
Marketing
al
Control Targeted
Customer Marketing
Place
Planning
Supplier
System
s

Promotions Competitors
Marketing
Political Organization &
Implementation Physical
Environment

General
Legal Environment
Environment
General Environment is belong to the
external environment which can be
depends our opportunities and threats. Task
These factors are; Environment
Task Environment is also external
Politics, Legal, Physical/Ethical,
environment but is effect our business
Technological, Economical, Social,
Demographic and cultural Environment directly. This factor is short tem
marketing strategy. The factors are;
These factor are long term factor which to
effects our marketing strategies and our
Marketing Intermediaries, Suppliers,
business indirectly. Publics/Customer and Competitors
Internal Task Internal Environment
Environment
Internal Task Environment is our strength This is also our Internal Environment where we
and weakness. Here we are studying and are looking our goods and services. This factor
Plan out our Marketing plans how to also effect our business directly. The factors
increase our strength and decrease are;
weakness and capture the market. This
factor is Long tem marketing strategy. The Products, Prices, Promotion and Place
factors are;

Marketing Information System, Marketing

Planning System, Marketing Organizing
and Implementation System and Marketing
Control System