BACKGROUND OF MIC

MIC Electronics Limited (ISO 9001: 2008 certified) deals in the design, development & manufacturing
of LED (light emitting diodes) Video Displays, high-end Electronic and Telecommunication equipment
and development of Telecom software since 1988. In 2008, MIC Electronics was selected for "Best
under a Billion" by Forbes Asia as one of 22 Indian companies among 200 Asia Pacific companies.

Market/Customers:

Currently M/s. MIC Electronics Ltd. is active in the markets of LED Video Displays [indoor, outdoor &
mobile] being used for Sports & Games, Transportation Hubs, Digital Theatres & theme parks,
Advertisements and Public Information Displays. MIC provides its products & services in
Telecommunication & Embedded software domains. Company’s clients include the following:-

 Indian Railways
 L&T Ltd.
 RBI
 Hindustan Petroleum
 MTNL
 SBI
 Procter & Gamble
 Life Insurance Corporation of India
 BHEL
 Nuclear Power Corporation of India
 Maruti Udyog Ltd.
 Bharat Electronics Ltd.
 BSNL
 Coal India
 IDBI Bank
 Idea Cellular Ltd.
 Tata Tele Services
 Air India etc.

Marketing Strategy

Broad marketing strategies proposed for promoting different product groups are as under:-

 Sale of lights to companies operating on ESCO, BOOT and PPP models for street lights.
 Dealer/distributor networks for consumer items for office and domestic applications
 OEM & co-branding for institutional sales
 Partnerships with TERI, IOC, govt. organizations and NGOs for rural lights
 Creating niche market in railways
 Focus on PSUs and process industries for industrial lighting

Further, Delhi Municipal Corporation has awarded the company, a five year contract to set up 50
LED screens. Indian Railways has plans to migrate to LED lighting systems and LED display boards at
various stations in the next four years. MIC has secured orders to install LED display boards at
several stations. Also, company would supply around 300,000 LED lamps to REI over next couple of
years. IOCL has identified MIC as a preferred supplier of LED lamps and it is estimated that MIC
would supply 150,000 lamps to IOCL in 2010-11.

Project Cost Break-Up

Particulars Cost as per DPR (`

In Lakhs)

Land and Site Development 1399.40

Buildings and Civil Works 2715.17

Plant & Machinery (Indigenous)* 2791.25

Plant & Machinery (Imported Components if any) 6208.75

Miscellaneous Fixed Assets 1206.00

Installation/Supervision/Technical Assistance/Engineering --
Consultant/ Any others (Please specify)

Preliminary & Pre-operative Expenses including IDC 1192.00

Interest during construction --

Provision for Contingencies (3% as per DPR) 141.13

Margin Money for Working Capital 2685.00

Margin Money for BG if any --

Taxes & duties --

Others (Furniture & Office Equipment) 50.00

Grand Total (Total Project Cost) 18388.70

No. of lights of various types planned for production (year wise)

 S.No. Product Detail Year 1 Year 2 Year 3 Year 4 Year 5
Qty Qty Qty Qty Qty

Grid based outdoor lights (street lights)

1. 30 W 5000 12000 25000 38000 54000
2. 60 W 12000 18000 25000 37500 54000
3. 90 W 12000 17500 25000 37500 54000
4. 120~120W 7500 10000 12500 15000 20000

Grid based indoor lights

1. Bulbs 250000 500000 1000000 1500000 2000000
2. Tube lights 100000 250000 300000 450000 550000
3. Down lights 50000 125000 200000 300000 400000
4. Area lights 10000 20000 30000 40000 50000

Solar powered street lights and portables

1. Lanterns 250000 500000 1000000 1500000 2000000
2. Home lights 50000 100000 175000 200000 250000
3. Street lights 10000 25000 35000 40000 50000

Railway coach lighting and special products

1. Coach and 1000 1200 1750 2000 2100
emergency lighting
2. Emergency lighting 6000 10000 11000 11000 11000
and other
accessories

Details of all lighting products developed by MIC

S.No. Product S.No. Product

A Grid based Street Lights - Outdoor A13 250 W (120 * 2 W) without lens
A1 18 W with lens A14 250 W (129*2W) with lens
A2 18 W without lens Billboard Lights
A3 30 W without lens A15 Billboard Light – 120*2 W
A4 36 W (18*2 LEDs) with lens A16 Billboard Light – 48*2.25 W
A5 36 W without lens Special Products
A6 60 W with lens A17 Parking Light/down Light with changing top
cover like PS
A7 60 W without lens A18 Garden Light – 10 W
A8 90 W without lens A19 Edge / contour light
A9 90 W (48*2 W) with lens A20 Edge lit / backlit signage
A10 120 W without lens A21 180 W high bay light
A11 120 W with lens 60 *2 W A22 120 W canopy lights
A12 129 W without lens A23 ORR 2*90 W

B Grid based Indoor Lights

 B1 2*2 (45 W) Troffer Lights B9 MR 16 3W
B2 1*1 Area Light B10 MR16 5W
B3 9 W Downlights B11 MR16 9 W
B4 18 W Downlights B12 Industrial lighting (with mounting brackets)
B5 Bulbs < 1 W B13 Bulbs – 1 to 5 W
B6 9 W tube light (2 ft) B14 Bulbs – 5 to 10 W
B7 18 W tube light (4ft) B15 Parking light – 12 W
B8 MIC Emergency Light – 7 W B16 Parking light – 18 W

C Special lights – hotel (Taj – already Solar based lights - outdoor

done)
C1 Digitube (Architectural Linear Light) : D Solar street lights
20 W (7 ft)/40W (15 ft)
C2 Wall washer warm white D1 9W
C3 Wall washer RGB D2 18-24 W
C4 Rope light warm white with 20 W D3 30-36 W
driver
C5 Button light single LED warm/cool D4 60 W
white
C6 Linear light (warm white with D5 90 W
diffuser1)-IP65
C7 Linear light (warm white with D6 120 W
diffuser1)-IP65

Solar based lights – Indoor F Railway Lighting

E Solar home light F1 Passenger area light – corridor light

E1 2*5 W [093B*5] F2 Passenger area light – cabin light
E2 Solar + AC CCU for 2*5 W Home Light F3 Mirror light/Lavatory light
E3 CCU for 3*5 W home lights + fans IC F4 Night light cum berth indication
15 – 20 W maximum
Portable lights F5 Emergency exit indication lamp

E4 Lanterns – 3 W F6 Toilet indication lights

E5 Lanterns – 1.5 W F7 Intelligent chart reading light
E6 Petromax 20 W (8-20 W) F8 Passenger alarm chain indication light
E7 Emergency Light – 5 W (grid/off grid) F9 Railway emergency light

Details of energy savings by using LEDs in place of conventional lamps

 Actual
Actual
Equivale power Power Total powe
Conventional power Total no.
S.No. nt LED consum saving per when fully
lamp consump of lights
light (W) -ption LED light per year (M
tion (W)
(W)

Grid based outdoor street lights

1 70 W SV 82 30 35 47 134000 22987.7

2 100 W SV 118 60 71 47 146500 25132.075

3 150 W SV 176 90 106 70 146000 37303

4 400 W SV 471 200 235 236 65000 55991

Grid based indoor lights

40 W
1 40 4 5.7 34.3 5250000 657273.75
Incandescent

40 W (T12)
2 50 18 22 28 1650000 168630
Tubelight

28 W CFL
3 33 13 16 17 1075000 66703.75
Downlight

4 2*2 Troffer Light 85 48 56 29 150000 15877.5

Total Power Saving 1049898.7

Power to be generated at generating end 240

Global Presence

MIC has diversified their presence across geographies. While their presence was earlier largely in the
Indian markets due to the proximity to our production facility, they now have an even-spread of
their LED Display systems sales across the globe.

They have a direct presence in the North American and Australian markets through their subsidiaries
in U.S.A and Australia. Their acquisition of InfoSTEP has given them a direct access to the US
markets. In South Africa and Korea, they have an arrangement with a local importer to source
business from these markets.

They have offices at:

 SYDNEY, Australia
 MELBOURNE, Australia
 Santaclara, California
 Seoul, Korea