QUETIONNAIRE

Name of the outlet - __________________________________________________

Address - ____________________________________________________________

Bakery Restaurant General store other

1. Type of outlet

Yes No
2. do you stock Amul Masti (butter milk)
3. Which company butter Amul Sanchi Abis Other
milk do you sell most

5(a) Do you receive credit from Amul Yes No

company/ distributor
.

Yes No
5(b) Does it influence your stocking decision.

6.(a) Is discount available for purchase of Yes No

Amul Masti .

6.(b) Does discount influence your stocking Yes No

decision of Amul Masti.

Yes No
7. (a) Is Amul distribution good.

7.(b) Does distribution influence your Yes No

 stocking decision of Amul Masti.

8. Which other factors given below influence your stocking decision? Rank on a scale (1-4)
Promotion Replacement Consumer preference Offers Packaging

9. Are you satisfied with Yes No

Amul distributor.

10. Do you know which sales promotion activities does the company undertake for Amul Masti.
Price off Free sample Credit facility Advertisement

11. Are you aware about Amul Yes No

parlor (APO) & its benefits?

12. Are you interested in opening Yes No

an Amul parlor (APO)?

13. What is customer’s Clear Packaging

Quality Avalability
expectation from Amul Date
Masti.

14. give your rating to following attributes of Amul Masti.

Very Bad
S. No. Good Average Very bad
good
1 Quality
2 Brand Image
 3 Availability
4 Packaging
5 Margin

15. Suggestion for Amul –

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______________________________________________________________________________
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Thank You