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  • HMGT 2405 Core Concepts Ch1

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    gvanloon
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    This document outlines key concepts in marketing including markets, products, relationships, customer orientation, societal marketing orientation, and the importance of marketing activities. It also discusses different orientations within marketing such as selling, manufacturing, and marketing management. Core concepts are grouped around the central ideas of meeting customer needs and demands through exchange and relationships in markets.

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    HMGT_2405_Core_Concepts_Ch1

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    This document outlines key concepts in marketing including markets, products, relationships, customer orientation, societal marketing orientation, and the importance of marketing activities. It also discusses different orientations within marketing such as selling, manufacturing, and marketing management. Core concepts are grouped around the central ideas of meeting customer needs and demands through exchange and relationships in markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    HMGT 2405 Core Concepts Ch1

    Uploaded by

    gvanloon
    This document outlines key concepts in marketing including markets, products, relationships, customer orientation, societal marketing orientation, and the importance of marketing activities. It also discusses different orientations within marketing such as selling, manufacturing, and marketing management. Core concepts are grouped around the central ideas of meeting customer needs and demands through exchange and relationships in markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Core Concepts

    Markets
    Marketing
    Marketing
    Activities
    Product
    Orientation
    Importance
    of Marketing
    Relationships Marketing Societal
    Orientation Marketing
    Marketing
    Orientation
    Management
    Orientations
    Customer
    Transaction
    Orientation
    Selling Manufacturing
    Orientation Orientation

    Needs
    Demands

    Exchange Wants

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