DHAK DHAK GO

Submitted to:-
Ms. Kanupriya Pachauri

Submitted by:-
Uma Verma (Roll No 49)
Rajwant Kaur (Roll No 34)
Damanpreet Kaur (Roll No52)
About the Company
• Hero Honda Motors Limited, based in Delhi, India is a joint
venture between the Hero Group of India and Honda of Japan It
has been referred to as the world's biggest manufacturer of 2-
wheeled motorized vehicles since 2001, when it produced 1.3
million motorbikes in a single year. During the fiscal year 2008-09,
the company has sold 3.28 million bikes and the net profit of the
company stood at Rs. 1281.7 crore, up 32% from the previous fiscal
year. Hero Honda has been the largest two wheeler company in the
world for nine consecutive years. The company had a market share
of 41.35% in the year 2008-2009 and over a 25 year span it has
crossed the 15 million unit milestone. Hero Honda sells more two
wheelers than the second, third and fourth placed two-wheeler
companies put together.
• The company's most popular model is the Hero Honda Splendor,
which is the world's largest-selling motorcycle, selling more than
one million units per year.
Company Profile
• “Hero” is the brand name used by the Munjal brothers for their flagship
company Hero Cycles Ltd. A joint venture between the Hero Group and
Honda Motor Company was established in 1984 as the Hero Honda Motors
Limited At Dharuhera India.
• During the 1980s, the company introduced motorcycles that were popular
in India for their fuel economy and low cost. A popular advertising
campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised
the motorcycle's fuel efficiency helped the company grow at a double-digit
pace since inception.
• Hero Honda has three manufacturing facilities based
at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.
These plants together are capable of churning out 3.9 million bikes per
year. Hero Honda's has a large sales and service network with over 3,000
dealerships and service points across India. Hero Honda's customer loyalty
program, the Hero Honda Passport Program, claims to be one of the largest
programs of its kind in the world with over 3 million members.
• The 2006 Forbes 200 Most Respected companies list has Hero Honda
Motors ranked at 108.
Mission Statement
We, at Hero Honda, are continuously striving for synergy
between technology, systems and human resources to provide
products and services that meet the quality, performance and
price aspiration of our customers. While doing so, we maintain
the highest standards of ethics and societal responsibilities,
constantly innovate products and processes and develop teams
that keep the momentum going to take the company to
excellence in the new millennium.
 Drive for building an enterprise which would give the most
reliable and efficient products with the best possible
technology, offering gainful employment and wealth sharing
business model with all its stakeholders.
 Driven by ambition, passion and vision to build a great
enterprise.
Leadership Strategy

• Inspiring leadership led to development of extraordinary levels of

commitment, involvement and sense of pride among stakeholders.
• Driven by larger causes of building great organization, supremacy
in business or industry in the country and international arena.
Innovative Strategy
• Development innovative and effective
strategies for supply chain management,
marketing, finance for capturing and
sharing value that led to high profitability
and growth.
• Pursued a dynamic focus on selected marked segments, products, brands
customer groups, locations and regions. selectively chose the bases of
competition. Initiated strategies of differentiation on various factors like products
characteristics, quality, price, access, delivery, service and brand image and
moved up the value curve when the products and services got commoditized.
• Converted latent needs into demand by innovative business propositions by
offering high quality valued products services at affordable price.
Process-Driven Execution
• Deeply concerned with and actually aware of the importance
and centrality of effective execution, implementation,
monitoring and measurement.
• Professionally managed, high performance oriented and
process driven. Developed, institutionalized and rigorously
followed processes system, policies and practices that ensure
highly efficient and time-bound completion of plans,
programmes, projects and initiatives. Focused on achieving
high levels of productivity, quality, cost reduction and delivery
of products and services in its operations.
• Acquired, continuously improved, upgraded, developed and
adopted the technology that would give the best results.
‘Win-Win’ Relationships
• Followed the metaphor of Extended family in relating to all stake
holders.

• Painstaking built, nutured and protected their brand equity,

goodwill of customers and stakeholders. Cultivated mutually
supportive ‘win-win’ relationship with all its stakeholders.
Thank
You