Line of Appeal and advert

conventions
By Jamie
 humour

Nostalgic catchy

Line of
appeal
Celebrity sad

Fear Unique
 Humour
Humour is a brilliant line of appeal as it is
something which makes you laugh. This
normally means you will remember it

In this advert we see a little boy slap his

mums new boy friend and then threaten
him. Which makes you laugh

http://www.youtube.com/watch?v=r0EVSP_6XZA
 Sad
One line of appeal is sadness this is
really good for persuading as it makes
most people want to help the person. It
make people feel empathy.

In this advert we see a little girl who is

http://
www.youtube.com/watch?v=iYogGlS_aw4
in a really bad condition and isn't
being looked after propyl by her
peasants. This is something which no
one likes as it is involving children and
there safety. There for after watching
this advert people want to do
something to help.
 catchy
A number of adverts use a catchy line of
appeal as with all adverts you are trying
to get the viewers to remember the
product so when it comes to them
needing it they will no were to go and
what to get. So an advert that is catchy is
very good.

http:// In the advert there is a man who sings

www.youtube.com/watch?v=rvqzx1bA48 a song with the name of the product
8 and exactly what you need to do to
use it. The song is the catchy part as
people remember it and even sing it
 unique
Unique lines of appeal has a great
effect on an audience as it is
something they will have never seen
before so it become very memorable
and some think they may talk about
or mention to someone.

In this advert the unique is the baby's

on role skates doing tricks and
mucking around. As this is some think
http:// you would have never seen.
www.youtube.com/watch?v=XQcVllWpwGs
 Celebrity endorsement
Celebrity endorsement is using what a
celebrity has to help you sell your
product this is a line of appeal.

In this advert there is a group of

professional footballers wearing Pepsi
tops and playing football against some
kids. The footballers who are playing
are the worlds best and are idealised
http:// by thousands of people so Pepsi are
www.youtube.com/watch?v=ow0UUoZ3oYU&f hoping that everyone is going to want
eature=fvst to drink Pepsi as they believe there
ideals drink it.
 logo

Product in Brand
use name

Conventions

Typography slogan

Main image Pack shot

 Pack shot
A pack shot is a shot of the
product they are trying to sell.
This I so u are able to recognise
the product in a shop and are
completely aware of what they
are advertising

http://
www.youtube.com/watch?v=lrB7mJjonW0
logo
The logo is normally what
everyone remembers it has
to be big. Bold and eye catchy
as it normally goes on all of
the products
 typography
Typography is the style of
righting. It needs to stand
out and look good so that
people will want to buy the
product.

http://
www.youtube.com/watch?v=fDoDUC9M0Sg
 slogan
The slogan is little phrase or action
that people remember. They are
normally short and have something
to do with the product and how it is
helping you

http://
www.youtube.com/watch?v=356doUG8OWI
 Product in use
Product in use is were you see
a shot of the product in the
advert being used. This shows
you how you use the product
and when to use the product.

http://
www.youtube.com/watch?v=aBoLauicqfw