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  • Critique On Over Advertisment

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    Shahzad Ahmad
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    The document discusses the concept of over advertising and its potential negative effects. It argues that excessive or repetitive advertising can annoy customers and negatively impact their perception of a company or its products. Repeated ads may give customers the impression that a product's quality is low or that the company is trying to generate more sales to make up for lack of demand. Over advertising can also raise customer expectations too high and potentially cause losses if those expectations are not met. Excessive ads interrupting TV shows or emails can further frustrate customers and damage a brand's image over time. While advertising is important, blanketing the market with ads may not be profitable and can lead customers to find ways to block unwanted advertisements.

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    Critique on Over Advertisment

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    The document discusses the concept of over advertising and its potential negative effects. It argues that excessive or repetitive advertising can annoy customers and negatively impact their perception of a company or its products. Repeated ads may give customers the impression that a product's quality is low or that the company is trying to generate more sales to make up for lack of demand. Over advertising can also raise customer expectations too high and potentially cause losses if those expectations are not met. Excessive ads interrupting TV shows or emails can further frustrate customers and damage a brand's image over time. While advertising is important, blanketing the market with ads may not be profitable and can lead customers to find ways to block unwanted advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views3 pages

    Critique On Over Advertisment

    Uploaded by

    Shahzad Ahmad
    The document discusses the concept of over advertising and its potential negative effects. It argues that excessive or repetitive advertising can annoy customers and negatively impact their perception of a company or its products. Repeated ads may give customers the impression that a product's quality is low or that the company is trying to generate more sales to make up for lack of demand. Over advertising can also raise customer expectations too high and potentially cause losses if those expectations are not met. Excessive ads interrupting TV shows or emails can further frustrate customers and damage a brand's image over time. While advertising is important, blanketing the market with ads may not be profitable and can lead customers to find ways to block unwanted advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Critique on

    Marketing Concept
    Submitted to: Hassan Raza

    Submitted by: Osama Ahmed


    Page |1

    Critique on Over Advertisment

    What is over advertisment?

    Advertisment is used for the awareness of the the


    customer. So if the advertisment whether on TV or internet is poped up again and
    again unessentially is reffered as over advertisment.

    I am against the phenomena of advertisment. Behind is


    the reason that the customer gets annoyed and my be having different assumptions
    against the company or the product for instance

    1. May be product is of low quality but company is advertising for more sale.
    2. Company is making so much money.
    3. There is a flaw in the product so people are not buying is and that is why
    company is advertising.

    It may be possible that over advertising of a product


    increase the expectations of the customer to much higher level where the company
    can not meet the expectations of the customer and as a result will have to bear losses.

    Another fault of over advertisment is that when people


    are watching and interesting TV show with family or alone and if advertisment of
    same product is repeated again and again the people will get annoyed and it is the
    possibility that customer gets the bad image of the product.

    We have many examples that over advertisment of a


    product or service is not liked by the people or rivals of the company. The product
    Complan which claims the increase in the height of childern using is was sued in
    India. Google it self was sued for over advertisment of low quality products. Dell
    employees arrested for over marketing stunt.

    While blanketing the market in ads may seem like a


    good way to disseminate information to a lot of people, this approach usually ends up
    adversely affecting the profitability of the company. Now a days it is impossible that
    we can check out our e-mails or turn on tv withour being bombarded by splashing ads
    and advertisments so people are finding was to block this over advertisment which is
    a big hinderance in their enjoyment and work.

    Marketing
    Page |2

    Scholarly Work

    1. There is a book “Controls over advertising” written by Michael Marsh in


    which he first gave the laws of marketing and then he tells the reason of not
    over advertising a product.

    Refrences:

    1. http://www.returncustomer.com/2011/02/16/simplicity-over-publicity-how-over-
    advertising-can-harm-a-small-business/
    2. http://technolog.msnbc.msn.com/_news/2011/02/16/6065959-dell-employees-
    arrested-over-marketing-stunt

    Marketing

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