Corporate Overview

Date: 23rd Feb 2011

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Tata Elxsi
• Established in 1989

• Public listed company – 45% owned by Tata

• Design, Technology & Creative services

• Experienced leadership
• Mr. S Ramadorai – Board Chairman
• Mr. Madhukar Dev - CEO & Managing Director

• International presence across US, Europe, Asia-Pacific, Japan

• 3500+ team of designers, engineers & creative talent

• World-class studios, labs and development centers

• Mature quality processes and systems – SEI CMMi Level 5, ISO 9001

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Tata Elxsi – Key services

Blending technology, creativity and engineering

to help customers transform ideas into world-class products

Embedded Product Design: Technology consulting, R&D, product development, testing

and sustaining engineering for electronic products and embedded systems

Industrial Design: Helping companies develop endearing brands and products by using
design as a strategic tool for business success

Visual Computing Labs: Award-winning Animation, Visual Effects (VFX) and game
development studio, addressing the media and entertainment industry

Systems Integration: Supporting enterprise customers in integrating and managing

compute, networking and storage infrastructure and design tools

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Embedded Product Design

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Embedded Product Design
Technology consulting, R&D, new product development, system integration and testing
services
+ Rich portfolio of licensable software components and intellectual property to
enable time-to-market and product differentiation

Broadcast & Transportation & Wireless &

Consumer Electronics Industrial Applications Communications

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Embedded Product Design
Layered Competencies Full Lifecycle Services

 System Architecture
 Prototyping
 Product Development
 System Integration
 Validation, Testing & QA

 Maintenance & Sustenance

 Feature enhancements
 Value Engineering
 Performance Engineering
 Product Re-engineering

TECHNICAL PRODUCT TESTING & TEST PRODUCT

CONSULTING DEVELOPMENT AUTOMATION SUSTENANCE

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Broadcast
• Concept to deployment services for Digital TV
• Set-top boxes and integrated Digital TV products
• Broadcast infrastructure & head-end equipment
• Advanced User Interfaces
• Interactive TV applications

• Experience across technologies – Cable, IP, Terrestrial and Satellite

• Intellectual property (sample)

• Middleware and reference designs for cable and satellite TV
• Mobile TV software for phones and media players

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Consumer Electronics
• Product development and innovation for CE devices
• Custom chip and hardware development
• Multimedia support for audio, video, voice and imaging
• Advanced connectivity through Bluetooth, DLNA and Wifi
• Embedded GUI and applications

• Intellectual property (sample)

• Media player framework for Linux and Android based systems
• Audio, Video, Imaging and Voice codecs for multimedia support

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Transportation
• Automotive Electronics
• Powertrain
• Body and chassis
• Safety and Driver assistance
• Infotainment
• Diagnostics

• Intellectual property (sample)

• Software based on AUTOSAR standards
• Multimedia components for in-car entertainment

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Communications
• Software and system development services
• Broadband (3G & 4G) wireless
• Mobile phone software and applications
• Videoconferencing and Voice-over-IP
• Device and network management
• Data communications, routing and switching

• Intellectual property (sample)

• Software for WiMAX
• Software for LTE (Long-Term Evolution) standard

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Thank you

ITPB Road, Whitefield

Bangalore, India 560 048
Tel +91 80 22979123
Fax +91 80 28411474
e-mail info@tataelxsi.com

www.tataelxsi.com 11