Narsee Monjee Institute of Management Studies

NMIMS University

Introduction:
Micro Economics for Managers

Dipankar De
Mumbai, July 2007

1
Evaluation Pattern

• Group Project 30%

• Submission of Brief Outline of the Project (End of session 5)

• Interim presentation (End of session 11)
• Report Submission & presentation (End of session 19)

• Assignments 10%
• Class Test 10%
• End-term Exam 50%

2
 Group Project

• Prepare Industry Report applying the concepts & tools of microeconomics. Your
report should broadly cover the following points:

• Choose an industry, and then a firm in operation therein

• Describe the market structure of the firm
• Analyze competitive position, its strategies and challenges facing the firm
• Attempt to forecast demand for its product or services applying methods learned

• References to be added at the end of the report

• Report should be strictly less than 2000 words. Use 1.5 line-spacing with font
size 11.

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 Select Industries

1. Electronic Media industry

2. Real Estate industry

3. Retail Banking industry

4. Auto Components industry

5. ITeS-BPO-KPO industry

6. Gems & Jewelery industry

4
 Suggested Reading List

Suggested reading
• At least One business daily (Economic Times, Business Standard, Business
Line, Financial Express)

References
• Micro Economics, Pindyck & Rubinfeld
• Managerial Economics, Damodaran S
• Managerial Economics, Salvatore
• Paul Samuelson & Nordhaus: Economics
• Baumol, W J & Blinder, A: Economics: Principles & Policy
• Henderson & Quandt