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  • MR Conceptual Framework

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    Mukul Jain
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    PURCHASE DYNAMICS Product Feature Perceived value Influence (space, engine capacity, fuel efficiency, durability) sales and after sales service (service centers, frequency and quality of service) (word of mouth, ads, peer group) price SENSITIVITY Elasticity (reaction to Change in price) Wider choice Affordability (purchasing power) (new entrants) Attractive offers (easy finance, accessories) Change in preference (dissonance reduction) Brand preference

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    PURCHASE DYNAMICS Product Feature Perceived value Influence (space, engine capacity, fuel efficiency, durability) sales and after sales service (service centers, frequency and quality of service) (word of mouth, ads, peer group) price SENSITIVITY Elasticity (reaction to Change in price) Wider choice Affordability (purchasing power) (new entrants) Attractive offers (easy finance, accessories) Change in preference (dissonance reduction) Brand preference

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    8 views1 page

    MR Conceptual Framework

    Uploaded by

    Mukul Jain
    PURCHASE DYNAMICS Product Feature Perceived value Influence (space, engine capacity, fuel efficiency, durability) sales and after sales service (service centers, frequency and quality of service) (word of mouth, ads, peer group) price SENSITIVITY Elasticity (reaction to Change in price) Wider choice Affordability (purchasing power) (new entrants) Attractive offers (easy finance, accessories) Change in preference (dissonance reduction) Brand preference

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    PURCHASE DYNAMICS

    Product Feature (space, engine capacity, fuel efficiency, durability )


    Sales & after sales service (service centers, frequency & quality of service )
    Perceived value
    Influence (word of mouth, ads, peer group)

    DECREASE
    IN SALES OF
    1500 DSL
    MODEL

    PREFERENCE FOR OTHER MODELS


    PRICE SENSITIVITY
    Wider choice (new entrants)
    Elasticity (reaction to change in price)
    Attractive offers (easy finance, accessories)
    Affordability (purchasing power ) Change in preference (dissonance reduction)
    Brand preference for new variants

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