MRQT

WHEAT FLOUR
 Background
• Wheat Flour also called as Atta.
• India is at Second ranked in Wheat production
in world.
• Wheat flours are staple food of India.
• Used for Chapatis, Naan, Roti etc.
• Hard flour for bread making. Durum variety.
 Types Of Wheat Flour
• All-purpose flour.
• Bleached enriched all-purpose flour.
• Bread flour.
• Cake flour.
• Semolina.
• Durum flour.
• Enriched all-purpose flour.
 Brands of wheat flour ( Atta)
• Aashirvaad.
• Annapurna.
• Nature Fresh.
• Shakti Bhog.
• Rajdhani.
• Nirav.
• Golden Temple.
• Pillsbury Chakki Fresh Atta.
• Ahaar.
 Market Leader
• ITC company.
- Ashirvaad is a core brand.
- Diversified company.
- 200 different products.
- 6 distinctive brands.
- It’s Agri-business is Second largest
exporter of Agri-Products.
- Foreign earning - US $ 2 billion.
- Market Share up to 50%.
 Market Leader
• Pillsbury company.
- Super brand and leading player.
- Distribution in 500 towns and
- 1,00,000 outlets throughout India.
- House hold brand.
- Market Share up to 61%.
 Packaging Size & Pricing
• Hygienically packed.
• Available in a packet of 1kg, 2kg, 5kg, 2.27kg,
10kg. With laminated pouch.
• Offer Superior Atta. i.e. lump-free and stays
for long.
• Used to make Chapatti, Roti, and Puri. 
• Pricing-
- 10 kg-300 Rs.
- 5 Kg- 150 Rs.
 Research proposal & Method
• Objective
To study awareness of consumer
about product- Wheat Flour.

• Method
Quantitative Method.
 Objectives
• Awareness.
• Availability.
• Affordability.
• Acceptability.
• Taste.
• Time saving.
• Employment.
• To establish long term relationship with end consumer.
• To develop sense of trust among farmers and consumer.
 Targeted Consumer
• All people.
• Health conscious people.
(Fortified atta, Hard flour)

• Old people.
(Healthy Heart and good to digest ex.Pillsbury Chakki Fresh Atta)
• Working women.
(Time saving)

• Women at motherhood stage.

(Organic Wheat, Variety- Durum)

• Village people.
 Research Instrument & Approach
• Instrument
- Questionnaire.
- Face to face.
- Phone interview.
- Internet.
• Approach
-By preparing Questionnaire.
- By Telephone.
- By Face To Face Contact.
 Sampling Process
& Size
• Process
- Random sampling.
- Multistage Sampling.

• Size
-30 % selected.
 Analysis & Interpretation
• Loyal customer.
• Small packet- more demand.
• Strong distribution channel.
• Easy available.
• Time saving.