ccccccccc



 
c


c   c
c c
Good relationships with suppliers cannibalization
Ɣ Industry market leader Ɣ Cross functional management
Ɣ Globalized Ɣ Product pricing (expensive)
Ɣ Customer base loyalty c
Ɣ Product is the last socially accepted
addiction
Ɣ Widespread and consistent
c




c

c
c
Distribution agreements Ɣ Fragile state of worldwide production
Ɣ Brand extension of
Ɣ Emerging international markets specialty coffees
Ɣ Continued domestic Ɣ Alienation of younger, domestic
expansion/domination market
of segment segments
c Ɣ Corporate behemoth image
Ɣ Cultural and Political issues in foreign
countries
c
c