Marketing Management

Marketing deals with identifying

and meeting human and social
needs.
Marketing Management in Education

The production, packaging and distribution

of information is one of the societies major
Industries. Among the marketers of
information are schools and universities
,publishers of encyclopedias, non fiction
books and specialized magazines, makers
of CD’s and internet websites.
Evolution in education marketing

• Mobile is the key development in

evolution of education markets.
• Internet evolution
• Brand evolution
• Awards focus on quality content
• Various training programs
Marketing strategies in education

 Online admission centers

 Interactive e learning classes
 Study guides
 Subscriptions
 Collaborations with universities.
 Branding
 Consultancies
Education Connection
 …..Education till now
Chalk and Talk
Teachers explain the concepts

Students listen to the teachers

Try hard to visualize how it happens

Teacher asks a few random questions

Mostly the same set of brightest student’s hands go

up, the answers are given

The class ENDS… with some ?????

 How is Educomp smartclass
implemented in Schools?

• Provision of digital content mapped to schools syllabus

• All hardware , equipment and accessories – installation
and maintenance
• Initial and ongoing training of teachers
• Day to day support and monitoring of usage
• Full time manpower deployed in school to assist
absorption
Other Educomp Products…..
Strategy

Marketing

Research
STRATEGY

Business Development

Feasibility Studies for Schools and Colleges

Educational Restructuring and Mergers

RESEARCH

Surveys

Mystery Shops

Door-to-Door Research

MARKETING

Web Design and Prospectus

Marketing Audits

Advertising
 Changes and Issues
• Cut throat competitions
• Relations being affected
• Skill and competence
• Earning with learning
• Higher Expectations
• Higher standards of living
• Pressure from friends and relatives
Thank You
Presenters:
Shweta Behl(1717)
Pragati Bindal(1690)