EASY AS DELL

INTRODUCTION
Michael Dell(CEO & Chairman) founded
company in November 4,1984
96,000 employee
Customers in 180 countries
Industry: Computer systems, Computer
peripherals, IT services
Headquarters: Austin, Texas(US)
Total revenue of $52.902 billion(2010).
Dell is listed as #38 on the Fortune 500(2010)
HISTORY
Started as PC’s Limited on November 4, 1984
by Michael Dell.
Michael started selling Personal computer
system directly to customers by understanding
there needs.
Expansion- capital of $300,000 was given by
Michael’s family.
1985, company produced the first computer of
its own design named Turbo PC sold for
US$795.
Company changed it’s name to “Dell Computer
Corporation” in 1988.
1992, Dell gets into the list of 500 largest
company listed by Fortune magazine.
1996,Dell started selling computers via
website.
2002, Dell expanded its product line to include
televisions, digital audio players and printers.
From 2004 -2007Michael Dell stepped aside as
CEO, while long-time Dell employee Kevin
Rollins took the charge.
IMPORTANT PEOPLE
About Michael Dell
Chairman of the Board and Chief Executive
Officer (DELL)
Michael Dell dropped out of school while
studying in University of Texas at Austin.
The youngest CEO of a Fortune 500 company
ever ,1992.
Member of the U.S. Business Council
He also sits on the governing board of the
Indian School of Business in Hyderabad, India.
37th on the Forbes world’s richest people(2010)
PRODUCTS
Business/Corporate Segment
-Optiplex, Vostro(Desktop computers)
-Latitude, Precision(High Performance notebook)
• Home/Consumer Segment
-Inspiron, Dimension(Desktop computers)
-Studio, Inspiron, XPS ,(Budget notebooks)
-Studio XPS, Alienware, (Gaming notebooks)
• Dell peripherals - Monitors, Television , Printers,
Plasma TV, Projectors.
ACCQUISTIONS
1999, ConvergeNet Technologies (storage
networks) ,in 2003 the company was
rebranded as simply "Dell Inc."
Dell acquired Allienware, 2006
2007, Equallogic(IP storage network vendor)
2009, Perot Systems($3.9 Billion)
Perot Systems brought applications
development, systems integration and variety
of business process outsourcing services.
COMPETITORS
Dell's major competitors internationally
and in India include:
-Hewlett-Packard
-Apple
-Toshiba
-Sony
-IBM
-Asus
-Samsung
MILESTONES
1996 - Dell began selling computers on its Web
site.
January 2000 - Revenue hit a record $25 billion.
2005 - Dell launched XPS(gaming laptop)
January 2006 - Annual sales hit a record $55.91
billion.
Aug. 14, 2006 - Dell recalled 4.1 million
notebook computer batteries after reports of
machines bursting into flames.
AWARDS
Dell was honored with the 2005 Secretary
of Labor's Opportunity Award, for their
voluntary diversity efforts.
Dell was named as one of the Top 20
"Green" Companies in the United States.
2008, Dell was given the Readers' Choice
Award for Best Diversity Company
by Diversity/Careers in Engineering &
Information Technology Magazine.
FUTURE PROSPECTS
Plans to acquire Ocarnia Network (data
management and optimization).
Dell's latest move is to acquire storage
company 3Par for almost $1.2 billion
3Par is a logical extension of Dell's
efforts to bulk up in information storage.
3Par offers hardware and software for
data storage.
THANKYOU