5 Ws of Events

Why
• Why
– What is there for them
• Audience
• Sponsors
• Corporate
– Emphasis Benefits
– Personal Approach
– Need
 Who
• WHO
– For whom?
– Target Audience
– Nature of the event (Get you the Audience)
 When
• WHEN
– Time of the day
– Days of the week
– Days of Month
– Season
– Occasion
– Local, state or national holiday
 Where
• Venue, Venue, Venue
– Accessibility
– Surroundings
– Season’s impact on the venue/Place
– Safety
– Food and Culture
– Transportation
– Govt. Authorities support
– Legal regulations
 What
• WHAT
– USP of the Event
– Is it relevant for TG

Education or Training For specific TG for specific

need of the time
Networking Opportunities to
network with influencers
Entertainment Enjoy, Fun, Blast,
Rocking
 5 Ws
• WHY
• WHO
• WHEN
• WHERE
• WHAT