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  • Quest 1094

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    Abhinav Mukerji
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    The document outlines 10 questions for a retail management diploma examination. The questions cover topics like techniques for training, types of communication systems, marketing communication strategies, advertising media features, stock control methods, and the importance of customer service. Candidates are instructed to answer any 5 of the 10 questions, with each question worth 16 marks.

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    The document outlines 10 questions for a retail management diploma examination. The questions cover topics like techniques for training, types of communication systems, marketing communication strategies, advertising media features, stock control methods, and the importance of customer service. Candidates are instructed to answer any 5 of the 10 questions, with each question worth 16 marks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Quest 1094

    Uploaded by

    Abhinav Mukerji
    The document outlines 10 questions for a retail management diploma examination. The questions cover topics like techniques for training, types of communication systems, marketing communication strategies, advertising media features, stock control methods, and the importance of customer service. Candidates are instructed to answer any 5 of the 10 questions, with each question worth 16 marks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    -2-

    Name of the Candidate:


    5. Describe the techniques used for training.
    DIPLOMA EXAMINATION, 2008
    6. Explain different types of communication system.
    (RETAIL MANAGEMENT)
    7. Describe various marketing communication
    strategies available to organisations. (PAPER-I)

    8. Define Advertising Media and Explain its 110. COMMUNICATION FOR RETAIL MANAGERS
    features.
    May) (Time: 3 Hours
    9. Explain various methods used for stock control. Maximum: 80 Marks

    10. Describe the importance of customer service in Answer any 5 out of 10 question
    business. Each question carry 16 Marks

    ~~~~~ 1. Explain the principles of business communication.

    2. Describe the activities associated with the


    development of marketing communications plans.

    3. Explain the importance of corporate Identity and


    Brand reputation.

    4. Narrate various sales promotion techniques used


    by retailers.

    Register Number: 3215

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