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    arslanshani
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    The document discusses segmentation strategies for two bread products: Fruit Bread and Dry Fruit Bread. For Fruit Bread, the target demographic is children and teenagers from low to middle income families. Psychographic segments are those who often skip breakfast or don't have time for a proper breakfast. The key benefit is that the bread provides fruit intake in a convenient breakfast option. For Dry Fruit Bread, the target demographic and lifestyle segments are similar. The geographic segments are regions where dry fruits are commonly consumed, especially in winter. Usage occasions are when dry fruits are regularly used and purchased, mainly during winter seasons.

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    The document discusses segmentation strategies for two bread products: Fruit Bread and Dry Fruit Bread. For Fruit Bread, the target demographic is children and teenagers from low to middle income families. Psychographic segments are those who often skip breakfast or don't have time for a proper breakfast. The key benefit is that the bread provides fruit intake in a convenient breakfast option. For Dry Fruit Bread, the target demographic and lifestyle segments are similar. The geographic segments are regions where dry fruits are commonly consumed, especially in winter. Usage occasions are when dry fruits are regularly used and purchased, mainly during winter seasons.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    Demographic

    Uploaded by

    arslanshani
    The document discusses segmentation strategies for two bread products: Fruit Bread and Dry Fruit Bread. For Fruit Bread, the target demographic is children and teenagers from low to middle income families. Psychographic segments are those who often skip breakfast or don't have time for a proper breakfast. The key benefit is that the bread provides fruit intake in a convenient breakfast option. For Dry Fruit Bread, the target demographic and lifestyle segments are similar. The geographic segments are regions where dry fruits are commonly consumed, especially in winter. Usage occasions are when dry fruits are regularly used and purchased, mainly during winter seasons.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Segmentation

    In this assignment we have basically identified and developed segments for the
    following two products.

     Fruit Bread (i.e. Fresh fruit ingredients)


     Dry fruit Bread (i.e. Dry fruit ingredients)

    Even though they both are breads. We have identified separate segments for
    both the products as the ingredients are different. The segmentation would also pretty
    much be the same with some minor differences but we have still done it separately.

    Following is the segmentation for Fresh Fruit Bread.

    We have come up with a hybrid segmentation for this product which is as


    following (including the profile)

    Demographic:

    Age group: Children & Teenagers

    Income: Low Income, Middle Income Group

    Social Classes: Lower Lower, Lower Upper and Middle

    Lifestyle: Psychographics

    Personality Traits:

     Does breakfast from outside mostly.


     Doesn’t have time for proper breakfast in morning.

    Attitudes & Preference Regarding the Product:

    Benefits: A Healthy bread i.e. Also provides fruit intake and obviously the
    benefits of fruits. (Since in todays world separate intake of fruits
    is limited) So with the use of this bread the need for bread and
    the benefits of fruits both will be fulfilled.

    1
    Following is the segmentation for Dry Fruit Bread.

    We have also come up with a hybrid segmentation for this product which is as
    following (including the profile)

    Demographic:

    Age group: Children & Teenagers

    Income: Low Income & Middle Income Group

    Social Classes: Lower Lower, Lower Upper and Middle

    Lifestyle:

    Personality Traits: Doesn’t have time for proper breakfast in morning.

    Usage and Purhase Behavior:

     Consumer who uses and purchases dry fruit


     Usage Occasion: Winter Season

    Geographic:

     Khyber Pakhtunkhuwa
     Gilgit Baltistan
     Punjab
     Sindh

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