Professional Documents
Culture Documents
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Abstract
This paper outlines the critical role of organizational culture in the link between the HR system
and development of new products and services. While it has been generally accepted that an
innovation-oriented HR system would lead to higher level of innovation, the literature does not lend
full support to this link. This paper is to point out the inadequacy of such simplified view. It is
suggested that a developmental culture is the missing link in-between HR system and innovation
outcomes. An HR system which emphasizes extensive training, performance-based reward, and
team development is necessary to create an organizational culture that is conducive to product
innovation. The empirical findings from a survey of 332 firms in Hong Kong confirmed that
organizational culture acted as a mediator between a firms HR system and product innovation.
q 2004 Elsevier Ltd. All rights reserved.
Keywords: Firm performance; Innovation; Organizational culture; Strategic human resource management
1. Introduction
For some years now, the notion of best practices in human resource management
(HRM) has received a lot of attention. It has been suggested that there is a universal set of
human resource (HR) best practices that can enhance a firms performance (Pfeffer, 1998).
However, this notion of HR best practices is not well supported in the research literature
(Delaney & Huselid, 1996; Wright & McMahan, 1992), including in studies using
international samples (Lui, Lau, & Ngo, 2004). Marchington and Grugulis (2000) called
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this the illusion of best practice. They claimed that in order to determine the effectiveness
of HR, the context in which HR is practiced must be included in the analysis.
McMahan, Virick, and Wright (1999) reviewed the theoretical development of strategic
human resource management (SHRM) and concluded that SHRM could be viewed as a
configuration of HR practices, which must be internally and externally consistent, and
hence integration and fit is needed. It is understandable that HR practices seldom lead
directly to a high level of firm performance (Delery, 1998). Instead, they influence firm
resources, which are ultimately linked to performance. Moreover, different types of HR
practices commonly employed by organizations may bring about different outcomes for
organizations (Ulrich, 1997). We contend that the simple relationship between HR and
firm performance as suggested in some literature is inadequate.
The current literature indicates that it is not fruitful to examine just a single type of HR
practice and its influence on a firms performance. Instead, bundles of HR practices and
their contingent effects have to be analyzed (Bowen & Ostroff, 2004; Delery & Doty,
1996; Wright & Boswell, 2002). In this paper, therefore, the effect of HR on organizational
outcomes is examined by considering the integration of complementary HR practices as an
HR system, and the fit of HR practices with organizational culture. Since developing
innovative products and services is critical for a firms competitiveness in the market, we
therefore focus on product (and services) innovation as an important indicator of firm
outcomes.
Innovation represents an orientation fundamentally different from traditional financial
or market-based outcomes of a firm. Muffatto (1998) suggested that in the innovation
process, the creation of an innovative climate and related professional knowledge and
capabilities are needed to support innovation activities. Hence, there is a need to change
organizational arrangement and culture in order to foster innovation. This argument is in
line with human capital theory used to explain an organizations competitiveness in
innovation outcomes (Chacko & Wacker, 2001; Chan, Schaffer, & Snape, 2004;
McMahan et al., 1999). For innovation-oriented firms, HR must then be practiced with
innovation-enhancing HR policies (Searle & Ball, 2003). These policies may differ from
conventional HR practices in stable environment (Ulrich, 1997).
We first review the link between HR and firm outcomes in Section 2. The review
identifies a missing critical process variable in the link in the current literature. The
necessary components of a HR system for innovation are then presented, followed by a
discussion of the critical role of organizational culture in this link. Two hypotheses are first
developed according to the conventional arguments, a third hypothesis focusing on the
mediating role of organizational culture is then suggested as a better alternative. It is
suggested that there must be an integration of HR systems and organization cultures in
order to have effects on innovation performance. The empirical findings of a study testing
the proposed relationships are reported with some suggestions for further research.
A firm-level conceptual framework is developed in this study to explain how HR is
related to innovation performance, as a response to the call for more theoretical
development in HR research (Ferris et al., 1998). Two issues about the relationship
between HR practices and firm effectiveness are explored. First, several HR practices are
suggested as the necessary components of an innovation-oriented HR system.
These practices are identified and their impacts on product innovation are evaluated.
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innovation performance and outcomes (Miron, Erez, & Naveh, 2004; West, 2002).
Hempel and Chang (2002) observed that some traditional Chinese cultural values are not
consistent with the type of innovation culture needed in Taiwans high-tech firms. As a
result, HR practices have been changed to accommodate the needs of transition from a
traditional business model to a hi-tech model by providing more responsibility for
workers, better person-organization fit, and more focus on conflict resolution. By so doing,
a new organizational culture is developed that encourages innovation in these Taiwanese
firms.
3.1. A focus on training
The first element of an innovation-oriented HR system is a focus on employee
training. Training can enhance employees knowledge and skills that are critical to
new product development. It also facilitates learning in organizations. Spell (2001)
examined technology-based firms and found that technology influences the cognitive
complexity (i.e. one kind of skill needed) of individuals, which calls for employers
emphasis of developmental activities, and hence more extensive training. Valle,
Martin, Romero, and Dolan (2000) found that HR training should be congruent with
firm strategy and work processes in order to achieve organizational effectiveness.
Further, Leede et al. (2002) reported that high-performing organizations tend to spend
more time on education and training, especially on communication and team skills.
Training also enhances the knowledge management systems of firms. For example,
Sparkes and Miyake (2000) found that training is an integral part of knowledge
transfer for Japanese firms in Brazil and Mexico. It is also found that training is
critical in the knowledge transfer and learning of Singaporean MNCs operating in
China (Tsang, 1999).
From a strategic management view, a commitment to employees leads to a higher level
of firm performance (Lee & Miller, 1999). Such a commitment could be exemplified by
what the firm cares about, including investing in competence development. Consistent
with the human capital perspective, training-focused HR practices develop the necessary
human resources to achieve competitive advantage (De Saa-Perez & Garcia-Falcon, 2002;
McMahan et al., 1999). We therefore suggest that training-focused HR practices should be
linked to innovation performance.
3.2. Performance-based reward
Training provides the opportunity to develop appropriate competencies for individuals
and organizations. In order to sustain competitiveness, learning behaviors have to be
rewarded, particularly when individual performance has improved. Arguably, performance-based reward represents a commitment to employees (Lee & Miller, 1999). It
provides incentives for creativity and innovation, and hence reinforces innovative
performance (Rousseau & Wade-Benzoni, 1994). Guest (1997) suggested that high
individual performance is related to individualized reward. Further, Bae, Chen, Wan,
Lawler, and Walumbwa (2003) found that a high-performance work system (HPWS)
which has an emphasis on pay for performance and gain-sharing is critical for
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associated with a higher level of innovation performance. We thus propose the following
hypothesis according to this conventional understanding:
H1: HR practices that emphasize extensive training, performance-based reward, and
team development, when configured as an HR system, have positive effects on a
firms innovation performance.
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693
Fig. 1. Conceptual model showing the effects of the HR system on innovation through organizational culture.
5. Methods
5.1. Data and sample
The sample of this study was taken from a larger mail survey on HR and organization
development practices, based on a business directory of leading companies in Hong Kong
This survey was sent to 1700 firms. The respondents were human resource directors of the
companies. A total of 332 valid responses were received, giving an effective response rate
of 19.5%. The firms that participated in the mail survey were randomly chosen, the only
criteria being that they had more than 50 employees and annual sales greater than US$7
million. The responding firms included local Chinese firms and foreign firms. The mean
employee size was 663.7 and the mean value of assets was US$1.49 million. They also
represented different industries.
5.2. Measures and analyses
The dependent variable was measured by a single-item question, Please indicate your
firms performance in the area of development of new products or services over the last
3 years as compared to your industrys average, on a Likert scale of 1 (bad) to 5
(very good). It has been suggested that this comparative method is more effective at
eliciting responses than is directly asking respondents to provide exact figures
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Further, three interaction terms were created to test the possible moderating effects of
organizational culture. These terms were the products of developmental culture and the
respective focus on training, performance-based reward, and team development. This
provided an additional test for the mediation prediction.
The problem of common method variance is often found in self-reported surveys.
Harmans one-factor test was therefore conducted to ascertain the reliability of the
measures (Podsakoff & Organ, 1986). The four independent variables were factor
analyzed using principal component analysis and varimax rotation. It was found that the
items were correctly loaded in the respective factors. The issue of common method
variance does not pose a serious threat to this study.
6. Results
Table 1 shows the means, standard deviations, and correlations of the variables used in
the analyses. The percentages for Chinese origin and American origin of the sample were
31 and 25%, respectively. Thirty-one percent of the firms were in the manufacturing
industries. This was roughly in line with the general composition of firms in Hong Kong.
Table 2 reports the hierarchical regression results of the analysis. Model 1 shows the
effects of control variables on new product development. Only Chinese capital origin had a
significant and negative effect on it.
The direct effect of the HR system on new product development, without
developmental culture, is shown in Model 2. The effects of the HR practices as a whole
were significant, indicating that the HR system was related to new product development.
However, only training-focused HR was significant at the 0.01 level; performance-based
reward and team development were marginally significant at the 0.1 level. The control
variables were not statistically significant in this model. The effect of developmental
culture alone on new product development is shown in Model 3. Compared to Model 1, the
incremental change in R-squared was significant and large. This implies that
developmental culture had a direct effect on new product development. Thus, Hypothesis
1 was partially supported while Hypothesis 2 was fully supported.
The combined effects of the HR system and organizational culture were then analyzed.
When both developmental culture and the HR system were entered into the equation, only
developmental culture had a significant effect on new product development, as shown in
Model 4. The main effects of the HR system were now captured by developmental culture.
This indicated the possibility that developmental culture was a mediator between the HR
system and new product development. Following the procedures suggested by Baron and
Kenny (1986), the role of developmental culture in the equation was then analyzed by
regressing developmental culture on the HR system variables. Model 5 shows that all three
HR system variables had significant effects on developmental culture. Thus, using both
hierarchical regression and path analysis concepts, the mediating role of developmental
culture between the HR system and new product development was confirmed. This
supported Hypothesis 3.
The possibility of developmental culture being a moderator was further analyzed by
entering the three interaction terms in the equation after the direct effects were controlled
696
1
2
3
4
5
6
7
8
9
American capital
Chinese capital
Manufacturing business
Employee number (ln)
Developmental culture
Training-focused HR
Performance-based reward
Team development
New product development
Mean
SD
0.25
0.31
0.32
5.49
12.31
3.30
3.52
2.52
3.42
0.435
0.465
0.467
1.166
2.941
0.710
0.599
1.147
0.886
K0.393***
0.181*** 0.025
K0.068
0.140*
0.029
0.138* K0.207*** K0.012
0.118* K0.198*** 0.100
0.155** K0.165**
0.052
0.220*** K0.209*** 0.132*
0.091
K0.150**
0.023
0.118*
0.183***
0.095
0.110*
0.039
0.433***
0.345***
0.427***
0.494**
0.381***
0.539***
0.301**
0.323***
0.233**
0.289**
Table 1
Means, standard deviations, and correlations of key variables
697
Table 2
Hierarchical regression results
Dependent variables
Controls
American capital
Chinese capital
Manufacturing business
Employee number (ln)
Main effects
Training-focused HR
Performance-based reward
Team development
Developmental culture
Interactions
Culture!training-focused HR
Culture!performance-based
reward
Culture!team development
R2
Adjusted R2
F values
Model 1
(new
product
development)
Model 2
(new
product
development)
Model 3
(new
product
development)
Model 4
(new
product
development)
Model 5
(developmental
culture)
Model 6
(new
product
development)
0.020
K0.170**
0.018
0.118
K0.013
K0.092
K0.011
0.051
K0.012
K0.070
0.032
0.049
K0.018
K0.056
0.022
0.034
0.015
K0.098C
K0.080
0.049
K0.016
K0.054
0.025
0.032
0.182**
0.098C
0.118C
0.482***
0.071
0.027
0.023
0.435***
0.234***
0.165**
0.230***
0.104
0.135
0.007
0.616C
-0.061
-0.215
0.041
0.028
3.22*
0.129
0.109
6.37***
0.256
0.244
20.90***
0.263
0.244
13.39***
0.292
0.275
17.93***
0.020
0.264
0.237
9.68***
for. Model 6 presents the results of the additional analysis. The change in R-squared
between Model 4 and Model 6 was very small and non-significant. None of the interaction
terms were significant and hence no moderating effect was detected. Moreover, all the
variables in the model were non-significant, except for developmental culture, which
remained marginally significant. Thus, it can be concluded that the model which included
interaction terms was not meaningful at all, and the interaction form of fit did not hold in
this study (Drazin & Van de Ven, 1985).
7. Discussion
The current study examined the role of developmental culture and the HR system in the
innovation process of a firm. The relationship between developmental culture and
innovation performance is expected to be more complicated than most previous studies
suggested. It was confirmed that organizational culture plays a mediation role between HR
system and firms innovation outcomes. Conceptually, it was verified that an HR system
which emphasizes training, performance-based reward, and team development is critical
for creating a developmental culture. This culture was found to have a direct effect on the
development of new products and services. Hence, this study provides evidence that
the HR system has effects on innovation outcomes only through certain organizational
processes, such as organizational culture.
698
The study showed that although developmental culture alone is significant in affecting
new product development, it nevertheless needs to be supported by an innovation-oriented
HR system. The HR system consists of three inter-related practices, with an emphasis on
building up human capital with necessary skills and knowledge in an innovation
environment, rewarding employees performance, and team development. Our findings
were consistent across industries and capital origin (since the controls had no significant
coefficients), and hence are generalizable. Thus, in an innovation-oriented organization, it
is important to focus on developing an innovative and entrepreneurial culture by managing
the HR functions properly. This internal fit is critical for achieving the necessary
organizational outcomes (Guest, 1997; Ulrich, 1997; Wood, 1999). This also confirms the
claim in SHRM literature that certain fits and alignments are necessary to effect a high
level of firm performance, but not a universalistic set of HR practices (Bae et al., 2003;
Brockbank, 1999; Lui et al., 2004; Marchington & Grugulis, 2000).
There are, however, some other issues that remain unsolved in this line of investigation.
First, the concept of fit is not fully understood, either conceptually or empirically (Becker &
Huselid, 1998; Guest, 1997). Second, some studies are still not consistent in their level of
analysis of the theoretical models and measures used (Rousseau & Wade-Benzoni, 1994;
Wood, 1999; Wright & Boswell, 2002). In this study, our theoretical model suggested a
macro-level process guiding the empirical verification. However, as discussed, there are
some other ways to conceptualize complementarity and fit. It is possible that developmental
culture can interact with other sets of HR practices to produce other kinds of organizational
outcomes. For example, employee selection and internal labor markets were not addressed
in this study. Would there be a moderator effect of developmental culture on staff selection
to achieve higher market return? This requires the conceptual development of a multiplecontingencies model that is beyond the scope of a single study. The current study, to a
certain extent, is limited to an HR system related to innovation performance only.
In addition, our data was collected in Hong Kong. Although the effect of capital origin
was not found, the cultural context of this study warrants further investigation. A certain
cultural context affects the design of HR system and has effects on organizational culture,
and subsequently may affect the relationships between these management practices and firm
performance (Lau & Ngo, 2001). However, there is always a tension of global integration
and local differentiation, even in HR systems (Chen & Wilson, 2003). Bae et al. (2003)
suggested that HR strategies and firm performance in the Pacific Rim countries are
consistent across different countries, and to some extent, a stronger relationship was found
in local firms. Hence, there is a need to examine the extent to which the innovation culture
has impact on various performance indicators and across different types of firms.
Some researchers have suggested organization-level models in hypothesizing SHRM or
HR relationships with organizational outcomes (Wright & Boswell, 2002). These
empirical studies, however, were not conducted at the organization level, but rather at the
unit level or individual level, or were limited to a single industry (cf. Becker & Huselid,
1998; Delery & Doty, 1996; MacDuffie, 1995). Hence, the results are not all comparable.
The current study focused only on organization-level variables and hence was consistent
in its theorizing and testing of relationships. Nevertheless, the data were from single
informants in each organization. Organizational culture, for example, is a collective
construct that may require a certain level of abstraction and aggregation within an
699
organization (Lau et al., 2003; Schneider et al., 1998). This would also call for a much
larger study with the participation of individual members of many organizations.
The response rate of this study, though only around 20%, was an acceptable rate for
firm-level analysis. As Becker and Huselid (1998) pointed out, the average response rate
among several major surveys is less than 20%. Cycyota and Harrison (2002) also noted
that although the current method of soliciting a higher response rate is already very
successful, there are a lot of difficulties in improving response rate at the executive level.
Hence, a relatively lower response rate than that of an individual-level survey is
acceptable. Lastly, the single-item performance measure and the relatively lower
reliability coefficient of the performance-based reward scale were not ideal, which
could have limited the generalizability of the current findings.
8. Conclusions
To summarize, the current study proposed a macro-level mediation framework to
explicate the HRinnovation performance relationship by introducing organizational
culture as the key vehicle for channeling the effects of HR practices on innovation
performance. This facilitates the development of macro-level models (Ferris et al., 1998;
Wright & Boswell, 2002) to aid future research in three directions. Firstly, it helps to
improve the interaction view of organizational systems. In particular, the interactions
among different HR practices (such as compensation and training) and their impacts on
firm outcomes have not been explicitly investigated. The current study supports the fit as
bundles view, and future HR research may explore more closely the other interaction
views of fit (Guest, 1997).
Secondly, the links among organizational culture, HR system, and other organizational
components (such as strategy) are not yet fully understood (Ogbonna & Whipp, 1999).
Although in this study the interaction of HR practices with organizational culture was not
supported empirically, the possible interactions between innovation-oriented HR practices
with other practices (such as employee participation and self-managing teams) and other
management techniques (such as empowerment) have not been examined. Further, the
longitudinal impact of the HR system (or any other structural variables) on innovation
outcome is not yet fully determined. Future studies should develop a longitudinal
framework to assess the impact of HR on firm innovation.
Thirdly, the impacts of the HR process on individuals have not been adequately
theorized (see Rousseau & Wade-Benzoni, 1994; Wright & Boswell, 2002). This involves
a cross-level conceptual development and empirical testing with sophisticated research
design. The macro-micro link seems to be a fruitful avenue for future studies.
For practitioners, the current study points out that a simple relationship between HR
systems or organizational culture and innovation outcomes should not be assumed. An
innovation-oriented HR system has to rely on an appropriate organizational culture in order
to have impacts on innovation. HR system alone may not be able to elicit innovation
performance. Thus, the need to build up shared schemas and mindsets around innovation in
organizations is critical for new product development. More emphasis could also be given to
the fit of this type of culture with HR system in order to develop an effective organization.
700
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