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FROOT LOOPS Amrita Arya(072)

Mini Pateriya(148)
Bharadwaja Reddy(384)
Shashank Shubham(230)
Shivani Poojari(22-D/224)
 Secondary
More Tasty Research-
◦ Parents are very concerned about the safety
and health related benefits of their Kids
Food In-take.
◦ Currently there is dearth of breakfast cereal
for kids that is healthy and tasty.
Less Healthy More Healthy
◦ Body’s metabolic rate is highest in the
morning so the child’s need for refueling is
at its greatest.
◦ Most people look for cereals that are said to
be high in fiber and have a good source of
carbohydrates, largely complex carbs, which
Less Tasty provide a sustained release of energy.
Target and Strategy:
◦ Target Audience-
1. Kids- Aged 1 to 16 Yrs.
2. Parents

Experiential Marketing:
◦ Though the cost per person reached will be high compared to mass marketing, we want to proceed with
Experiential Marketing due to the effectiveness of campaign’s message and improved trail behaviour.
◦ As the existing market leader in Kids breakfast cereal Kellogg's Chocos is targeting only on the taste aspect of
the product in its marketing campaigns. We wanted to focus on the aspect of health and taste packed into one
product.
Design of 4Ps:
Properties Product
1. Healthy Ingredients with good nutritional
value
2. Taste- Fruit flavours
3. Visual- different colours and shapes of cereals

Presentation Publication
1. Mobile Marketing- Go-to-school campaign
where we go to schools both Elementary and
Primary to conduct activities around physical
activities and promote product through
providing samples both for consuming at school
and a small package to eat at home.
 Digital ad for Social Media – Official Website, Instagram, Facebook

1. Develop an interactive game for children where they

were encouraged to tell their unique way of eating cereals
by selecting the toppings from various fruits, butter or
syrups.

2. The application will also calculate the amount of

nutrients they are getting from the bowl of cereal. This
will also encourage parents to fulfill their child’s daily
dose of calcium and iron from the bowl.
 Choose your toppings

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