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  • Always Turned

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    This document discusses a marketing plan for a new mobile phone called the SOL & RA. It is divided into sections contributed by different authors. Sagar Merchant introduces the product features. Mitali Baxi analyzes Porter's 5 Forces and does a SWOT analysis. Ankita Modi discusses the 4 P's of marketing. Tanya Seth covers branding. Avinash Sharma outlines marketing strategies. And Harshvardhan Joshi concludes with customer relationship management. The phone is moderately priced, has solar charging capabilities, and is made from recycled materials. The marketing plan focuses on branding, promotional activities, and retaining customers through service.

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    This document discusses a marketing plan for a new mobile phone called the SOL & RA. It is divided into sections contributed by different authors. Sagar Merchant introduces the product features. Mitali Baxi analyzes Porter's 5 Forces and does a SWOT analysis. Ankita Modi discusses the 4 P's of marketing. Tanya Seth covers branding. Avinash Sharma outlines marketing strategies. And Harshvardhan Joshi concludes with customer relationship management. The phone is moderately priced, has solar charging capabilities, and is made from recycled materials. The marketing plan focuses on branding, promotional activities, and retaining customers through service.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views17 pages

    Always Turned

    Uploaded by

    Rishabh_Rathod_2432
    This document discusses a marketing plan for a new mobile phone called the SOL & RA. It is divided into sections contributed by different authors. Sagar Merchant introduces the product features. Mitali Baxi analyzes Porter's 5 Forces and does a SWOT analysis. Ankita Modi discusses the 4 P's of marketing. Tanya Seth covers branding. Avinash Sharma outlines marketing strategies. And Harshvardhan Joshi concludes with customer relationship management. The phone is moderately priced, has solar charging capabilities, and is made from recycled materials. The marketing plan focuses on branding, promotional activities, and retaining customers through service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 17

    Always Turned On

     Ankita Modi – 5
     Sagar Merchant – 8
     Harshvardhan Joshi –15
     Mitali Baxi – 23
     Avinash Sharma – 33
     Tanya Seth – 43
     Introduction and Product Features – Sagar Merchant

     Porter’s 5 Forces and SWOT Analysis – Mitali Baxi

     4 P’s of Marketing – Ankita Modi

     Branding – Tanya Seth

     Marketing Strategies – Avinash Sharma

     CRM and Conclusion – Harshvardhan Joshi


    •Eternity Communications
    •Founded-1st January,2010
    •Tie-up with Vodafone India
    •Production Facility
    •Head Office
    •Board Of Directors
     Why We Chose This Product
     Innovation in product
     Moderately Priced  Wireless FM Radio
     Solar Powered  Phone Tracker
     Made from Recyled  Waterproof
    plastic -140 Pet Bottles  Polyphonic Ringtones
     Dual Battery  32-Bit Colour Screen
     Dual Sim  Optional VGA
     Speaker Phone Camera(Accessory)
     Strong Body  Language Options-
     Ergonomically designed English,Hindi,Marathi
     LED Torch and other Regional
    Languages
     Al l features of the SOL  Wifi
    and-  Bluetooth 2.2
     HD Touchscreen  4G ready
     DTM  Wi-Max Ready
     USB capabilities  5.1 Sound Output
     Charge other phones  12 Megapixel Camera
     Beta Prism Ray  OS- Fusion 4.1.0
    Technology  Collabaration with RIM
     Solar Lumen for BBm
    Technology  720p HD Video
    STRENGTHS

    THREATS SWOT
    WEAKNESSES

    OPPORTUNITIES
     PRODUCT- SOL & RA

     PRICE

     PLACE

     PROMOTION
     BRAND NAME

     LOGOS

    TAGLINE
    ALWAYS TURNED ON!!
    Broad
    Target Cost Differentiation
    Leadership
    Competitive
    Scope
    Focused cost Focused
    Narrow leadership Differentiation
    target

    Low cost Differentiated

    Competitive Advantage
     Retaining the customer

     Providing Services

     Understanding the Customer


    ….SO, ARE YOU TURNED ON?..

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