7 Ps of Marketing

The 7 Ps is a marketing framework often used in business and marketing strategy. It expands on the
traditional 4 Ps of marketing (Product, Price, Place, and Promotion) and adds three additional Ps
(Process, Physical Evidence and people) to provide a more comprehensive approach to marketing.

Source: Google Images

7 Ps of Rangmanch
 Product – Rangmanch’s core product will be its streaming service, offering a wide range of
movies, TV shows, and live content in Local and global languages to subscribers with various
genres.
1. Content - It will have two major Categories of content.
 Licensed non-first-window content- Rangmanch will offer the content
that has already been released on other platforms. Content under this
category will includes shows like Popular K-dramas, Animes,
Hollywood content etc.
 Licensed original first-window content- The content will be exclusive to
Rangmanch for a certain period of time. This will include old content
like Shaktiman, Shaka laka Boom Boom, etc.

2. Plan- There will be 4 types of plan available for the subscribers. i.e. Free
with Advertisements, Silver plan, Gold plan, and Diamond Plan.

3. Features – Rangmanch will Include features like- Seamless video playback

with speed options, Offline viewing, Friendly UI , Smart search option, Treading content
catalog, Subtitles in regional and languages( Hindi, English, Tamil, Urdu, Bengali,
Telugu, Marathi, Gujrati, Punjabi, Bhojpuri, Malayalam),Parental Control and Easy to
access customer support.

4. Benefit to Consumers- Customized Recommendations, best possible video quality, No

Advertisements for subscribes.

 Price – Pricing of Rangmanch will include value Based pricing Model where customers will
pay Monthly/Annually Subscriptions. It will include 4 types of pricing options.
 Features FREE SILVER GOLD DIAMOND

Ad Free Entertainment

Unlimited Live Content Limited Time

Exclusive Content

Regional Content

Offline Viewing
1 1 2 4
No. Of Screens
SD HD HD 4K
Video Quality
Smart Phone Laptop and
Watch on Tv or Laptop Smart Phone
Movies, Tv shows, and Only Dubbed English Plus English plus
kid Content. Dubbed Dubbed
Dolby Digital Dolby Atmos Dolby Atmos Dolby True HD
Max Audio Quality

GOLD
SILVER
799/Year
699/Year

DAIMOND

899/Year
99/Month
 Place- People can watch Rangmanch on their smartphones, laptops, tablets and smart TV. It
will be available virtually anytime across the globe.
We will launch it in countries namely India, Pakistan, Bangladesh, Sri Lanka, UAE , Nepal ,
Bhutan.
 Promotion-