ALPHA INC.

Enamor
Sun Care Cream..
 Decision
• Sun Care Cream OR After Shave Balm

Market Market
Market Growth Market Worth / Next year worth
Penetration Rate Worth penetration penetration next year
Product (%) (%) (crore) (crore/%) (%) (crore)
Sun Care
Cream 33 20 500 15.15 39.6 600
After Shave
Balm 15 35 100 6.67 20.25 135
Decision Cont… - Sun Care Cream
 Decision Cont… -Sun Care Cream
• Competition Wise
Sun Care Cream OR After-Shave Balm

Sun Care Cream After-Shave Balm

A-35% Fragmented-53% Fragmented-38% A–25%

B-12% B-25%
C-12%
Decision Cont… -Sun Care Cream
Product Strategy
 Brand
• Brand Name: Enamor
• Meaning: Attract, cause to be enamored.

• Variants:

Beauty
Play CREST
 Enamor Play

Enamor

Best UV protection for outdoors. Play

Enamor Play Features..
 Enamor Beauty
Enamor

UV protective Nourishing Beauty Cream. Beauty

Enamor Beauty Features..
 Enamor CREST

Enamor

Be at the Crest with Enamor CREST. CREST

Enamor CREST Features..
Message Strategy…
Message Strategy
 Message Strategy Cont…
• Supporting Statements
1. Enamor Protects you from Ultra Violet Rays and
prevent from Sun Burn.
2. Your skin glows with Nourishment by Natural
Extracts in Enamor.
3. Health and Beauty brings energy and confidence
to succeed.
 Message Strategy Cont…
• Individual Variant message.

Play - Best UV protection for outdoors.

Beauty - UV protective Nourishing beauty

cream.

CREST – Be at the Crest with Enamor CREST.

Media Strategy
Media Strategy
 Media Strategy Cont..
Integrated Marketing Communications.
Media Strategy - Advertising
Media Strategy – Promotion Program
Media Strategy – Personal & Direct Sales
 Thank You..
ALPHA INC.
has Succeeded in
ENAbling you to wish MORe..
..Health and Beauty.

Through ENAMOR..
 Team Details
• Team Name: KGPians
• Team Members:
– Sameer Sharma
– Pawan Giri
– Nidhi Bansal
• B-School : VGSOM, IIT Kharagpur.