Professional Documents
Culture Documents
Mimi Roth
Mimi Roth
Strategic Sales & Marketing / New Product Launch / Leadership / New Business Strategies
Sales Forecasting / Profit Projections / Market Trends & Competition
CAREER HIGHLIGHTS
VICE PRESIDENT SALES/TRAINING – ELIZABETH ARDEN COSMETICS COMPANY, New York, NY 2001–2002
Provided strategic sales and marketing expertise to leading manufacturer in cosmetic industry.
Recruited, trained, and managed six direct reports with total sales staff of 98 employees. Grew sales
and strengthened relationships with key accounts such as Lord and Taylor, Nordstrom, and Sephora.
Directly responsible for planning and building sales of $147M within total cosmetic business of
$284M; exceeded retail sales plan by 3%.
Organized and directed the 2001 National Sales and Training meeting in South Beach, Florida
for 300 colleagues.
Built shipping and sales forecasts; exceeded gross profit objectives by four points.
Developed individual business strategies for upscale department stores; analyzed customer
profiles, demographic base, market trends, and competition.
o Collaborated with marketing department to design and implement exclusive in-store
events; grew average unit sales from $28 to $45 per customer and event.
Reduced staff turnover 23% by developing “management by objective” self-appraisal form and
initiating new bonus program.
Streamlined marketing department and improved internal communications; reduced personnel
40% by merging two sales and marketing departments.
Mimi Roth Page Two
EASTERN FIELD SALES MANAGER – CALVIN KLEIN COSMETICS COMPANY, New York, NY 1984–1996
Rapidly progressed through increasing levels of responsibility over 11-year tenure; instrumental in
building sales from $5M to $400M. Provided logistical coordination for all Calvin Klein personal
appearances.
Guided launch of seven blockbuster fragrances worth $35M each; key player in launch of CK
One. Directed #1 door in Macy’s department stores with retail volume of $6.5M.
PROFESSIONAL DEVELOPMENT
Education
B.A. Psychology (minor in Art History), Finch College, New York, NY
Affiliations
Member, The Women’s’ Board for Montgomery General Hospital, 2003–Present
President, Parent Teacher Association, 1997–2005