MARKETTING PROJECT REPORT

EFU GENERAL INSURANCE Ltd..

GROUP MEMBERS: Ume Kalsoom Abid

Usman Ashraf
Saad Munir

FAST – National University of Computer and Emerging Sciences

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 INTRODUCTION

• Company Back ground

• Target market

• Positioning
5 C’s Analysis
 Marketing Mix
4 P’s Analysis
4 P’s Analysis
EFU AUTO INSURANCE
EFU AUTO INSURANCE

Product Place Pricing Promotion

Insurance Distribution Promotion

Service Channels Means/Strategy

Comprehensive
Comprehensive Internet
Internet Insurance
Insurance Advertisements
Advertisements
Insurance
Insurance Association
Association of
of
Pakistan
Pakistan [IAP]
[IAP]
Agents
Agents Personal
Personal Selling
Selling

Third
Third party
party Motor
Motor
vehicle
vehicle Insurance
Insurance Brokers
Brokers Fixed
Fixed Price
Price Sponsor
Sponsor Ship
Ship

Location
Location Price
Price Fluctuations
Fluctuations Direct
Direct Mail
Mail
Act
Act only
only Liability
Liability due
due to
to
Insurance
Insurance competition
competition
Website
Website
advertisement
advertisement

Pull
Pull Strategy
Strategy

Integrating
Integrating
Marketing
Marketing
Strategy
Strategy
S W O T Analysis
 Sustaining Value

• How EFU Creates its value

– First insurance company
– Pioneer General Insurance
– Law for capital criteria

• How EFU SUSTAINS its value

– Comparison with the competitors
– Showing Highest annual growth
 RECOMENDATIONS

• Advertisements

• Incentives

• Start providing Tracking Devices

• Awareness of Insurance & its benefits