HUMAN

INSIGHT

AJIT SINGH
ENGLISH TRAINER
 HUMAN INSIGHT # 1
83 % THROUGH SIGHT
HOW WE LEARN (AND BUY)
11 % THROUGH HEARING

4% THROUGH SMELL

1% THROUGH TOUCH

1% THROUGH TASTE
 HUMAN INSIGHT # 2
10 % OF WHAT WE READ
HOW WE RETAIN
20 % INFORMATION
OF WHAT WE HEAR

30 % OF WHAT WE SEE

50 % OF WHAT WE SEE & HEAR

70 % OF WHAT WE SAY AS WE TALK

90 % OF WHAT WE SAY AS WE DO A
THING
 HUMAN INSIGHT
#3
METHODS OF RECALL RECALL
INSTRUCTION 3 3
HOURS DAYS
LATER LATER
(A) 70 % 10 %
TELLING WHEN
USED DONE
(B) 72 % 20 %
SHOWING WHEN
USED ALONE
(C) 85 % 65 %
WHEN A BLEND
OF TELLING
& SHOWING IS