A Marketing Research of

“Siomai that everybody loves”

A Marketing Research presented to

Ms. Mary Grace L. Maceda

Presented By:

Aquino, Rhea Anne

Bolano, Anne Gaelle
Camia, Alyssa
Dones, Ana Marie
Elen, Adrian
Legaspi, Micah Ruth
Salomeo, Dhey
Table of Contents

I. Company Description
a. About the Company
b. Company Logo
c. Logo Description
d. Vision
e. Mission
f. Tagline

II. About the Product

a. Product’s Name
b. Health Benefits
c. Product Ingredients
d. Product Preparation

III. Target Market

a. Geographic Profile
b. Area Profile
c. Location Map
d. Demographic Profile

IV. Analysis, interpretation and Presentation of Data

V. Conclusion
VI. Lessons learned and experiences
VII. Research Documentation
VIII. References
 INTRODUCTION

People nowadays are obsessed with a dumpling that is affordable and easy to
cook; one of that dumpling food is Siomai. This dumpling can be seen and tasted all
over the Philippines Streets. Siomai is one of the varieties of food choices that you can
sell quickly to people on the go.

Siomai can make a pleasant meal. In fact, you can eat siomai whether it’s for
breakfast, lunch, and snacks. There are many people addicted to eating Siomai
because it’s good taste and can satisfy your cravings.

Siomailab’s valued our future customers, and we want to give them the best
product that we offer and guarantee fresh siomai. Siomailab also has a website that
they can buy or order our siomai product and deliver it to the doorstep of our customer
 I. COMPANY DESCRIPTIONS

About the Company

Siomailab’s business is to provide customers craving satisfaction with our
product by offering a Siomai. We will make sure that our siomai are fresh, give them a
great meal, and make them feel at home and feel the love with just a bite of siomai. Our
company also provides an opportunity to the students who want to have a part-time job.
Siomailab is a partnership that aims to satisfy the taste buds of our customers and
let them experience a good taste of food that they can never forget. We want to make
sure that our customers will surely love our product.

Siomailab aims to:

 Prioritize customer satisfaction
 Provide the best service for customers
 Provide an affordable products
 Generate income and gain profit
 Offers the excellent meal deal  

Company Logo
Logo Description

The Company logo is a Siomai because our company offers to see how delicious our
product is. We also put the company’s name together with our tagline for the customers
to see the name of the company easily

Mission

Siomailab’s Mission is to provide good quality products and affordable services.

Siomailab maintains cleanliness, comfortable, and well-maintained premises for
customers and staff.

Vision

Siomailab’s Vision is to be a popular food cart globally and improve happiness

and comfort and meet the expectations of our customers and community.

TAGLINE

Our tagline is “Siomai that everybody loves” because you feel the love with just
a bite of Siomai.
 II. ABOUT THE PRODUCT

Product’s Name

We named our product "Siomailab" because "Siomai" is the best Asian food
inspired by the Chinese tradition that Filipinos adopted then "lab" is from the Filipino
word that means "love." We will serve our valued customers a fresh homemade siomai
because homemade food is much healthier and made with love. Siomailab is a pork
siomai made of tasty steamed pork meatballs wrapped in a soft molo wrapper and
paired with the dipping sauce, which is chili garlic, or soy sauce with calamansi. We also
offer siomai with the drink "Gulaman Juice," which gives you a refreshing drink.

Health Benefits

One of Siomai's health benefits is that it contains essential proteins. Another

health benefit of Siomai is that it helps to reduce hunger cravings because it is high in
vitamins. What's excellent about Siomai is how few calories it has for how much you get
in a single Siomai. These can be pretty filling, ideal if you're on a diet. It's high in protein.

Product Ingredients

 Ground Pork
 Onion
 Carrots
 Cornstarch
 Brown Sugar
 Salt
 Black pepper
 Egg
Product Preparation

First, prepare all the ingredients.

 Ground Pork
 Onion
 Carrots
 Cornstarch
 Brown Sugar
 Salt
 Black pepper
 Egg
 Magic Sarap
Second, mix well all the ingredients.

Third, wrap the Siomai

Fourth, put in the steamer and cook it

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Target Market

In order for Siomailab to be customer-focused, the company first identified its target
market and divided it into several groups. By using these, the company will be able to
quickly identify their targeted clients/customers or those who are more likely to purchase
our product. This will also help the organization focus on its clients’ needs, wants, and
expectations, as they will already be aware of these.

Geographic Profile
 Area Profile

Location Map

The proposed of the business location is in Villa Fatima Bucandala IV Imus City,
Cavite in front of King Home.
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Demographic Profile

IV. Analysis, interpretation and Presentation of Data

 IV.0 INTRODUCTION

This chapter is based on the survey conducted by the proponent, the results of
the questionnaire as seen on the analysis, interpretation and presentation of data
obtained through a study.

4.1 Survey Questions

1. Do you eat siomai?

Table 4.1 Respondents Who Eat Siomai

Response Frequency Percentage
Yes 81 100%
No 0 0
Total 81 100%

Respondents Who Eat Siomai

Yes
No

100%

Table 4.1 shows that the majority of the respondents who eat siomai 100%.
This proves that the most people within the target market eat siomai.
Table 4.2 Gender of Respondents in Percentage
 Table 4.2 Gender
Response Frequency Percentage
Female 58 71.6%
Male 23 28.4%
Total 81 100%

GENDER

80.00%

70.00%

60.00%

50.00%
Column1
40.00%
71.60%
30.00%

20.00%
28.40%
10.00%

0.00%
MALE FEMALE

Table 4.2 shows that respondents who responded to our questionnaires. Out of
the 81 responded, 23 males (28.40%) were male, 53 females (71.60%). This analysis
implies that the female customers that the majority of female under the study responded
to the questionnaire than male customers. This implies that female customers are many
as compared to male.

Table 4.3 Age of respondents in percentage

 Table 4.3 Age of Respondents
Response Frequency Percentage
12 to 17 years old 16 20%
18 to 25 years old 40 49%
26 and above 25 31%
Total 81 100%

Age of Respondents
45
40
40
35
30
25
25
20
15
16
10
5
0
12 to 17 years old 18 to 25 years old 26 and above

Table 4.3 present age of the respondents who responded to our questionnaires.
Out of 81 12-17 were 16 (20%), 18-25 were 40 (49%) and 26 and above were 25 (31%).
This analysis that the majority of the respondents who range between 18-25 years old
eat siomai.

Table 4.4 Social Status of Respondents

Table 4.4 Social Status

Response Frequency Percentage
Students 43 53.1%
Employee 24 29.6%
Un-employed 14 17.3%
Total 81 100%
 Social Status

17.30%

53.10%

29.60%

Students Employee Un-employed

Table 4.4 shows the present social status of the respondents who responded to
our survey questionnaire. Out of 81 respondents, Students were 43 (53.1%), Employee
were 24 (29.6%), and Un-employed were 14 (17.3%). This analysis suggests that the
majority of the respondents who responded to the survey from student, employee and
un-employed.

Table 4.5 How often do you eat siomai?

Table 4.5 How Often Respondents Eat Siomai?

Response Frequency Percentage

Always 60 74.1%

Sometimes 21 25.9%

Total 81 100%
 How Often Respondents Eat Siomai?

25.90%

74.10%

Always Sometimes

Table 4.5 shows how our target markets’s consumption can help us determine
how much siomai to produce over a given period of time. As a result, by examining the
target market’s consumption, we were able to determine the overall production schedule
of the company Based on the results, the majority of the respondents eat siomai is
sometimes gamering 74.1% of the total samples.

Table 4.6 Where do you often buy and eat siomai?

Table 4.6 How Often Respondents Eat Siomai?

Response Frequency
Mall 15
Restaurant 7
School 1

Street Food Vendors 58

Total 81
 Where The Respondents Buy and Eat Siomai
70

60 58

50

40

30

20 15
10 7
1
0
Street food vendors Mall Restaurant School

Table 4.6 shows the respondents buy and eat siomai on the regular basis.
According to the findings, 58 respondents prefer to buy and eat siomai from street food
vendors, while, 15 respondents prefer to buy and eat siomai form siomai establishments
found inside the mall. The disparity between food stall and a small stall considering they
got the highest responses, also demonstrates how far-reaching the Siomai Business is.

Table 4.7 How many pieces of siomai do you often consume in a meal?

Table 4.7 Number of Siomai Respondents Consume in a Meal

Response Frequency Percentage
1 to 2 10 12.3%
3 to 4 16 19.8%
5 to 6 28 34.6%
7 to 8 13 16%
9 to10 10 17.3
Total 81 100%
 Number of Siomai Respondents Consume in a Meal
12.3
17.3

19.8
16

34.6

1 to 2 3 to 4 5 to 6 7 to 8 9 to 10

Table 4.7 shows the consumptions of siomai in a meal. According to the survey
results, 34.6% of the respondents usually eat 5 to 6 pieces of siomai giving us a hint of
how many orders the customers could consume in a meal.

Table 4.8 Do you eat siomai with rice?

Table 4.8 Respondents Preference To Eat Siomai With Rice

Response Frequency Percentage

Yes 69 85.2%
No 12 14.8%
Total 81 100%
 Respondents Preference To Eat Siomai With Rice

14.8%

Yes
No

85.2%

Table 4.8 shows how many people eat siomai with rice. Out of 81, Yes were 69
(85%) respondents eats Siomai with rice, while No 12 (14.8%) respondents do not. A
clear example of how Sioami is used as “ulam”

VI. Conclusion

Making siomai turns out to be fun and delicious food to make. After producing
siomai, it created a lot of twist in what had to be done with the product. In the end, it is a
tiring but fun activity. it familiarized us how to produce siomai.

Siomai is one of the best seller in the food industry nowadays and many people
find it a good business venture. It is a very versatile dish. It can be eaten solo as snack
or served with rice to make a full meal, so you can sell it anytime of the day. Our
ingredients for making some are readily available in markets; some you’ll even find in
your kitchen right now.
 VII. Lessons Learned and Experience

Getting insights into consumers' behavior, what motivates them, and the concerns
they are facing. You can create the ‘need factor’ in your product/services with this
information. It would be best first to estimate all the expenses needed for building a
business, also b meticulous in the process of making the product and on-site selling
strategies.

Learned how to make an option for getting the best and most efficient way to
implement the business. Study the dynamics of your market, such as volume and value,
potential customer segments, buying patterns, competitions, and other important
factors.
VIII. Research Documentation
Group of Meeting (March 04, 9:35pm)

Group Meeting (March 6, 2:00 pm)

 Adrian looked for a food cart/stall for our group to use. (March 21, 4:00 pm)

IX. References
https://www.citypopulation.de/en/philippines/imus/042109051__bucandala_iv/
https://www.researchgate.nt/publication/
339354104_CHAPTER_FOUR_DATA_PRESENTATION_ANALYSIS_AND_INTER
PRETATION_40_Introduction