Legit Official Soy Amore Feasibility Study 1

UNIVERSITY OF CALOOCAN CITY
“SOY AMORE”
A Feasibility Study
Presented to the
Faculty of University of Caloocan City
In Partial Fulfillment
Of the Requirements for the Course
Entrepreneurial Behaviors and Competencies
Presented by:
Apili, Lenie S.
Bautista, Lea C.
Baylosis, Adrian L.
Dacanay, Mayan M.
Españo, Ellyn B.
Fulgencio, Marjorie
Isuela, Sharmaine O.
Maglunob, Christoper
Radam, Kyla Adriane R.
Presented to:
Prof. Adela Entino

Table of Contents
i. Acknowledgement i
ii. Introduction iii
I. Chapter I: EXECUTIVE SUMMARY
Name of Business 1
Tagline 1
Description 1
Logo 2
Logo Description 3
Business Location 4
Nature of Business 4
Mission 4
Vision 4
Objectives 5
SWOT Analysis 5
II. Chapter II: MARKETING ASPECT
Competitive Analysis 6
Competitive Edge 7
Price Study 7
Price Strategy 9
Product Description 9
Packaging .12
Innovative and Marketing Strategy 14
Target Market 17
Factors that Affect Target Market 17
Supply and Demand Analysis19
III. Chapter III: MANAGEMENT ASPECT
Form of Organization 24
Personnel Plan24
Job Descriptions and Qualifications 25
Salaries and Benefits 27
Schedule 28
Organizational Chart 28
Organizational Policies 29
Identification Card 30
Uniform 31
Gantt Chart 32
IV. Chapter IV: TECHNICAL ASPECT
Plant Layout 33
Floor Plan 34
Vicinity Map 35
Consumable 36
Non-Consumable 39
Furniture and Fixture 40
Machinery and Equipment 41
Office Supplies 42
Emergency and Safety Equipment 45
Cleaning Materials 47
Renovation Materials 49
Utilities 51
Waste Disposal 52
V. Chapter V: FINANCIAL ASPECT
Start-up Capital 53
Total Projected Cost 54
Consumable Supplies 55
Non Consumable Supplies 56
Furniture and Fixture 57
Office Supplies 57
Machineries and Equipment 58
Rent Expense 58
Emergency and Safety Equipment 59
Cleaning Materials 60
Renovation Expense 61
Legal Expense62
Advertising Expense 62
Utilities Expense 63
Emergency Fund 64
Payroll System/Salaries Expense 63
Depreciation Cost 64
Sales Revenue 65
Income Statement 68
Cash Flow 69
Balance Sheet 70
Major Assumption 71
VI. Chapter VI: SOCIO-ECONOMIC ASPECT
Government 72
Community 72
Employees 72
Competitors 73
iii. Appendices
Annual Tax Form iv
SSS Form v
Sanitary Permit Form vi
Business Application Form vii
Notary Form viii
Mayor’s Permit Form ix
iv. Tax Table x
vii. Curriculum Vitae xi
ACKNOWLEDGEMENT
This feasibility study would not be possible without the firm support of Ms. Adela
Entino, who gave us guidance and patience in our work in completing this feasibility
study. The instructions and recommendations throughout are of great help in exploring the
study.
A special thanks to Ms. Nicole Faye Eyana, for offering her hands to help us
specifically on accounting aspect of this study. Whose time and effort given are one of the
factors that made this study to be finished on time.
We extend our deepest gratitude to our panelists, Professor Bryan Ramirez, Ms.
Charlotte G. Ocampo, and Ms. Andrea Amor P. Carniyan, who gave their expertise
insights and invaluable knowledge to make this study at its best. All the suggestions,
recommendations, encouragement and time spent that made the study more thorough are
highly appreciated.
We give thanks to the institution, University of Caloocan City, where we continue
to learn as student of Bachelor of Office Administration. To the College of Business Dean,
Ms. Shirley Saragcon, for her support and for reaching out every courses to become the
pride of the university and for making every student to be a better individual.
Also, our heartfelt gratitude to our parents for their unwavering support in every
aspect of our lives and their unconditional love that pushes us through. To our friends and
colleagues that helped us through the challenges, gave us moral support, and spend time
with us throughout the process of this study.

Above all, we give our sincerest gratitude to or ALMIGHTY GOD in providing us
our resources in finishing our tasks, for the guidance, and for every strength, knowledge,
and wisdom given that led us throughout in accomplishing this study.

INTRODUCTION
One of the famous desserts worldwide is ice cream. Ice cream is a frozen dessert
that is often produced from milk or cream and flavored with sugar or a sugar substitute, a
spice like vanilla or chocolate, or fruit like strawberries or peaches. Ice cream either put on
a cone or on a cup. It is consumed especially on hot summer days because of the coolness it
can offer to our palette. One can eat it in place or even when you are walking around.
As time goes by the common mixture of ice cream, which is milk and sugar, has
come far and is being innovated. Ice cream shops discovered many flavors to choose from,
not only vanilla, chocolate, or strawberry. It contains a lot of sugar and fat from milk, and
so, health-conscious people look out for these contents. Because of that, innovation brought
to the market an ice cream mixture that is less in sugar and low in fat.
A dairy free, low-calorie ice cream was invented using plant-based milk such as
soya. This is why the Soy Amore business idea was established. Soy ice cream is not yet
commonly known in the market. Soy Amore would like to bring the possibilities of soy
milk can offer through serving it in ice cream form, with varieties of flavor to choose from.
Also, incorporating the soya ice cream with drinks such as coffee affogato and milkshakes.
Through offering soya ice cream to the market, it will open alternative options to
the consumers and will bring innovated product to the market.

Chapter I
EXECUTIVE SUMMARY
Introduction
This chapter introduces the business presented in this study. These are the business
name, business location, nature of the business, objectives, mission and vision, and the
SWOT analysis.
Name of Business
The name of the business firm that this study focuses is Soy Amore. This is an ice
cream-selling business which mixture is made mainly of soya. It offers varieties of flavors
of ice cream and also drinks. The business name “Soy Amore,” came from the word soya
beans and amore, an Italian word for love. Thus, the name Soy Amore came up which
literally means love for soya.
Tagline
“SO YAH GONNA LOVE IT!”
Description
The tagline of Soy Amore is “So yah gonna love it”, which expresses to the
customers that they will love the product of Soy Amore.
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Logo
Figure 1.1 Soy Amore Logo
Logo Description
Table 1.1 Logo Description
Image Description
2
This color Cool Blue represents the
coolness of the dessert that Soy Amore can
bring.
Green represents life and growth. The
leaves serve as the healthy factor that Soy
Amore products have. It is lactose-free,
cholesterol-free and rich in fiber.
The S. and A. are the acronyms for the
brand Soy Amore. The color red
symbolizes attractiveness and the yellow
shadow represents the soy color. That is
why there is soy that looks like it is inside
of a tummy. It displays of consuming soya
and it is good for tummy.
3
The name of the product brand in curvy
font shows that Soy Amore offers a variety
of products. And our tagline, to complete
the logo.
Business Location
The business will be located at Ph2 Pkg1 Terminal Kanlaon Street, Bagong Silang,
Caloocan City. This location is a good place for our target market, which are the students
and residents. It can easily be found since it is almost a counterpart of a mall and near the
market and school, where there are many people nearby that we can consider as our target
market.
Nature of Business
Soy Amore is a service type of business under limited partnership that serves
healthy and delectable desserts, mainly ice cream that is made of soya milk. The business is
prepared to serve throughout all the week except Thursdays, 10 am to 6pm.
Mission
Our mission is to serve high-quality, reasonably priced products that are beneficial
to our customers' health and wellbeing, as well as to satisfy their wants.
Vision
Our goal is to be recognized as having one of the best soy-based ice cream products
on the market.
4
Objectives
 To have a product and have a uniqueness among our competitors.
 To recognize our business in ice cream industry.
 To become the popular ice cream business in the area located.
 To provide everyone a great ice cream for a reasonable price and leave smile
on their faces.
 To give an innovative, different variety of flavors that will complement the
soya ice cream.
SWOT Analysis
5
I.
II.
III.
IV.
Chapter II
Marketing Aspect
Introduction
A business owner should be wise when it comes to selling their products to their
consumers. This chapter contains the competitive analysis and edge, price study, product
description, packaging, innovation and marketing strategy, target market, factors that affect
target market, location, and supply and demand analysis.
Competitive Analysis
Direct Competitor Indirect Competitor

(Ice Cream Shop (Milk tea shop
Soy Amore
nearby) nearby)
Offers unique × ×
product
✓
Pricing Affordable Affordable Affordable
Marketing Promo/Flyer & Social Media Social Media & Email
Strategies Social Media
Weaknesses New Business Offers a common Have a lot of
variety of ice cream competitors that
flavors offers same product
Key Advantage Strong values and Seller with years of Seller with years of
mission experience experience
Soy Amore's location is ideal because it is directly across from Holiday Island Mall.
Numerous people may pass through our business. However, competitors are unavoidable.
We discovered some indirect competitors who may have an impact on our business. Milk
tea shop was considered an indirect competitor because it could be an alternative to our ice
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cream products. Furthermore, there is also an ice cream shop near to our location and it will
be our direct competitor.
Competitive Edge
Soy Amore offers a unique ice cream that would be beneficial to our customers.
Our product is not common ice cream, instead of using cow’s milk, we replace it with soy
milk as a main ingredient. Soymilk protein is plant-based and can help to support healthy
muscles and organs. It could be a strong foundation of our business because it’s healthy
and has a strong edge with other ice cream shops. Moreover, it offers varieties of flavor
that could satisfy customers.
Pricing Study
Table 2.1 Pricing Study
ICE CREAM VARIANTS
Flavor 6oz 8oz
Classic Soya 29 39
Chocolate 29 39
Strawberry 29 39
Cookies and Cream 29 39
Caramel and Cashews 39 49
Nutella Nutmeg 39 49
Moose Track 39 49
Four-berry 39 49
Taro Cheesecake 39 49
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Mango Graham 39 49
Coffee Jelly 39 49
COFFEE DRINK
Flavor 12 oz
Classic Soya Coffee 59

Affogato
MILKSHAKES
Flavor 12oz 16oz
Vanilla Shake 79 89
Strawberry Shake 79 89
Choco Shake 79 89
TOPPINGS
Nuts Free
Hot Fudge Free
Caramel Free
Sprinkles Free
Mini Marshmallows Free
Nips Free
Oreos Free
Pricing Strategy
Soy Amore offers a one-of-a-kind, healthy ice cream. As we studied furthermore,
our pricing strategy is value-pricing. We are confident on our product as it gives a
uniqueness on the market. The ingredients, especially the flavors are also going to be made
8
hands-on. Even though Soy Amore prices are a bit higher than competitors pricing, we
stand on what we can offer to our customers. We will consider four factors from the day of
business implementation to ensure that we can keep up on our marketplace and target
market:
Figure 1.1 Value Based Pricing
Product Description
Table 2.2 Product Description
ICE CREAM VARIANTS
Product Flavor Description
Classic Soya Original soya-flavored

ice cream with the right
amount of sweetness to
highlight the soya
flavoring.
Chocolate Chocolate-flavored
soya ice cream with the
use of cocoa.
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Strawberry Soya ice cream
flavored with real
strawberries.
Cookies and Cream Soya ice cream with

lots of crushed cookies.
Caramel and Cashews Soya ice cream drizzled

with caramel sauced
mixed with cashew
nuts.
Nutella Nutmeg A chocolate ice cream

variant that is made
with Nutella sauce and
nutmeg.
Moose Track Classic soya-flavored

base ice cream drizzled
with chocolate fudge
mixed with peanut
buttercup.
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Four-berry Flavored ice cream
with the mix of four
famous berries:
strawberry, blueberry,
raspberry, and black
berry. Comes with
berry bits.
Taro Cheesecake Soya ice cream that is

infused with taro
flavoring and
cheesecake sauce.
Mango Graham Mango bits and

crushed graham in soya
ice cream.
Coffee Jelly Coffee-infused soya ice

cream with real coffee
flavored jelly.
COFFEE DRINK
Classic Soya Coffee A coffee drink that is

Affogato made with scoops of
classic soya ice cream
and shot of espresso or
granulated dark coffee.
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MILKSHAKES
Vanilla MilkShake For milk lovers; soya

ice cream, vanilla
extract, milk, and ice
are processed into
shake then topped with
whipped cream.
Strawberry MilkShake Strawberry soya ice

cream, milk, and ice
are processed into
whipped cream.
Choco MilkShake Chocolate soya ice

cream, milk, and ice
are processed into
whipped cream.
PACKAGING
Table 2.3 Packaging
Packaging Size Description
12
6oz/approx. 180 ml For soya ice cream
Sundae cup with lid
8oz/approx. 250 ml For soya ice cream

Sundae cup with lid
12oz/approx. 330 ml For coffee affogato

Sundae PET cup with lid
12oz/approx. 330 ml For milkshakes

milktea cup with dome
lid
13
16oz/approx. 480 ml For milkshakes
milktea cup with dome
lid
Soy Amore logo sticker Sticker to be applied in

cups
Innovations and Marketing Strategies

For Soy Amore to be known, we created marketing tactics to improve our
marketing and to attract customers as well.
Social Media
Soy Amore has a Facebook page so that the customers will be updated on what
promos and products availability that we can offer. The page will be updated from time to
time, and will also serve as a communication platform for inquiries from customers.
Figure 2.2 Soy Amore Facebook Page
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Promo/Flyer
Our “Every Day, Ice Cream Day” promo offers free toppings for the customer
every time they avail our product. They can choose one (1) topping if they order a 6oz ice
cream, while two (2) toppings if they avail 8oz size.
Figure 2.3 Soy Amore Promo
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Amore Card
Amore Card is a card wherein the customers need to complete ten soya stamps in
order to get a free 80z ice cream, flavor of their choice. They can get a stamp on each time
they buy in our shop.
Figure 2.4
Amore
Card
Menu Board
This is an illuminated menu board that will be displayed to showcase the products
that are available in Soy Amore including the sizes and their price.
Figure 2.5 Menu Board
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Translight Backlit
This will serve as the shop banner that is placed on the upper front of the shop. This
will be made of three-dimension acrylic/polycarbonate box and has lights inside of it.
Figure 2.6 Business Banner
Target Market
The target market of our business are the following:
 Students around the area of Bagong Silang
 Teachers and employees
 Soya lover
 People located nearby the Holiday Island mall of Bagong Silang
Factors that Affect Target Market

Changes of weather condition
17
There are many people who depend on the climate on what they want to eat and
what they will buy, as the weather changes the customers' preferences will also change.
Rivalry amongst competitors
There is a lot of business that has already established and already have a remarkable
name to the customer or people that they gain trust and rapport into business ice cream
industry with that Soya Amore will also establish the proper steps on how to build, make a
rapport to the costumer, making strong strategies to market our product.
Values/ Behavior
A better communication has a great impact to the customers especially of how you
will treat them. Since Soya Amore is new to business, many customers will not
immediately trust us, so to address that, the business will low the price to quickly penetrate
the market because some consumer will consider the price in their purchasing so if the
initial price is low they can encourage other to buy our products also we believe that having
a good relationship, good behavior we can gain their trust and loyalty.
Product presentation
Customer will be more satisfied if the product presentation is attractive to them.
Aside from the taste of the products, Soya Amore will provide a durable packaging yet
with class.
Inflation
Changes may occur if the inflation rate will continue to increase though a lot of
people don't want to have a change when it comes to pricing, Soya Amore will assure to
replace a better-quality material to have the best results.
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Price
If the price is dynamic and unplanned a lot of customers will not be satisfied to the
product and probably will not comeback so with that, we will determine the best price that
will fit to the product without compromising the quality of it.
Promotions/Marketing strategies
Promotions create a reason for customers to buy, in our marketplace we need to put
AGE RESULT
some adds uploading using social media, giving flyers also by giving them a discount and
free taste so that customer will be aware to know that we're existing and buy our products.
Location 15% 8%
Below 18 years old
19 - 25 years old
Our stall will be located at Ph2 Pkg1 location
26 - 30 years old
The business will be located at Ph2 Pkg1
41% Terminal Kanlaon Street, Bagong Silang,
36% 31 years old - Above
Caloocan City. This location is a good place for our target market, which are the students
and residents. It can easily be found since it is almost a counterpart of a mall and near the
market and school, where there are many people nearby that we can consider as our target
market.
• There are not many competitors that have the same product as ours.
• The location's rental value is good, which is compatible with our capital, and the
stall can easily renovate.
• Suits to our target market
Supply and Demand Analysis
Demand Analysis
19
Figure 2.7 Age Result
We conducted the survey with a target response of 100 people. Residents in the area
will be the respondent of the business that we will going to establish. According to the
diagram, 8% of respondents are under the age of below 18 years old, 15% are under the age
of 31 years old above, 36% are between the ages of 26 to 30, and 41% are between the ages
of 19 and 25.
20
YES NO
100
80
60
40
20
0
Figure 2.8 Survey Result
The bar graph presented the answers of 100 respondents. The blue color represents
“Yes” while orange represents “No”. According to the diagram, 99% answered “Yes” from
the question of do you love ice cream, 93% answered “Yes” from question of do you prefer
nutritious ice cream, 85% answered “No” from the question of have you ever tried soy ice
cream, 96% answered “Yes” from the question of do you want to try out the varieties of ice
cream offered by Soy Amore, and 98% answered “Yes” from the question of will there be a
higher chance that you will try Soy Amore product if there are freebies to offer.
Total population of Population increase Respondents Said YES

(Bagong Silang, Caloocan City) per annum (1.3%)
261,729 3,402.48 100 98
TABLE 2.4 BREAKDOWN OF POPULATION
From the survey we conducted in the location of our business, we asked them if
there will be a higher chance that they will try Soy Amore product, 98 respondents said yes.
We would use the data we gathered to determine the supply and demand.
Formula: Q1= n1 x q1 x p1
Where:
Q1 = Total Market Demand
n1 = Number of Customers
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q1 = Average Quantity per day
Solution: Given:
Q1= n1 x q1 x p1 n1= 98
= 98 x 1 x 29 q1 = 1
= 2,842 (total demand per p1 = 29
day)
p1 = Price of a Unit
TABLE 2.5 BREAKDOWN OF TOTAL DEMAND

Daily Monthly Yearly
2024 2,842.00 73,892.00 886,704.00
2025 2,878.95 74,852.70 898,232.40
2026 2,916.38 75,825.88 909,910.56
2027 2,954.29 76,811.54 921,738.48
2028 2,992.70 77,810.20 933,722.40
Supply Analysis
We interviewed a direct competitor from the location nearby in which we plan to
establish our business. We discovered that about 100 pieces of their products were offered
for the low price of 10 pesos.
Formula: Q2= n2 x q2 x p2
Where:
Q2 = Total Supply
n2 = Number of Competitors
22
q2 = Number of Products sold
p2 = Price of Product
Solution: Given:
Q2= n2 x q2 x p2 n2 =1
= 1 x 100 x 10 q2 = 100
= 1,000 (total supplies per p2 = 10
day)
TABLE 2.6 BREAKDOWN OF TOTAL SUPPLY
Daily Monthly Yearly
2024 1,000.00 30,000.00 360,000.00
2025 1,043.00 31,290.00 375,480.00
2026 1,087.85 32,635.50 391,626.00
2027 1,134.63 34,038.90 408,466.80
2028 1,183.42 35,502.46 426,029.56
TABLE 2.7 SUPPLY AND DEMAND GAP

DEMAND SUPPLY TO BE SUPPLY
2024 2,842.00 1,000.00 1,842.00
2025 2,878.95 1,043.00 1,835.95
2026 2,916.38 1,087.85 1,828.53
2027 2,954.29 1,134.63 1,819.66
2028 2,992.70 1,183.42 1,809.28
TABLE 2.8 INADEQUACY TO BE PROVIDED BY SOY AMORE
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DAILY MONTHLY YEARLY
2024 1,842.00 47,892.00 574,704.00
2025 1,835.95 47,734.70 572,816.40
2026 1,828.53 47,541.78 570,501.36
2027 1,819.66 47,311.16 567,733.92
2028 1,809.28 47,041.28 564,495.36
Chapter III
MANAGEMENT ASPECT
Introduction
This chapter contains the factors affecting the structure of Soy Amore. These are
the form of organization, personnel plan, job qualification, job description, salary and
benefits, schedule, organizational chart, organizational policies and Gantt chart.
Form of Organization
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Limited partnership is the business structure of Soy Amore. It is composed of 8
people wherein, for the business partners, the formation provides liability up to the amount
of the investment. Partnership was also considered because starting the business will only
require a modest amount of expenses. According to Article 1843, a limited partnership is
one formed by two or more persons under the provisions of the following article, having as
members one or more general partners and one or more limited partners. The limited
partners as such shall not be bound by the obligations of the partnership.
Personnel Plan
Our business will be needing 1 (one) general manager who is responsible for
overseeing the daily operation of a business also to lead his/her staff, analyzing, planning
sales level and profitability. Also, we have 2 (two) service crew/cashier that can manage
the responsibility of processing payments, serving the product and maintaining the facilities
clean and neat.
Job Descriptions and Qualifications
Job Description
General Manager
 Assist in the management of day-to-day operations. Responsible to assist the staff and
organize everything.
 Responsible to resolve conflicts or complaints from customers and employees.
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 Ensure all staff is properly trained and have the tool and information needed to
effectively carry out their job functions.
 Achieve budgeted revenues and personal sales goals.
 Review daily posting changes, resolve any discrepancies in a timely manner. Follow-
up to ensure customer satisfaction.
 Promote teamwork and quality service through daily communication.
 Undertake customers service, sales activities and any activities as required to ensure
service standards are always met and sales opportunities maximized.
Cashier
 Responsible to calculate the cost of products.
 Process sales transactions and payments
 Perform calculate and return change when required by the payment method.
 Identify customers;’ issues/complaints and take necessary steps to correct them.
Service Crew
 Greet all customers in a friendly and welcome manner.
 Responsible for giving menus to the customers.
 Maintain all areas in a clean, inviting, hygienic condition.
 Ensures that the store is free of litter and spills and that all equipment is sanitized
and free of dirt, ensuring that all equipment is in working condition.
 Follow rules related to safety standards and practice before, during and after work.
 Taking customer orders
 Providing excellent services to satisfy the customers.
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Job Qualifications
General Manager
● Bachelor's degree in business administration, management, or at least business-
related course.
● Must have an experience of at least 1 to 2 years in the related field.
● Business management, financial, and leadership principles are required.
● Having great interpersonal communication skills, leadership, self-discipline, and
self-confidence can resolve any situation.
● Ability to motivate employees at different level in the organization
● Must demonstrate effective verbal and written communication skills.
● Computer literate.
● Ability to work under pressure.
Cashier
● At least high school graduate with relevant experience.
● Highly focus on providing customers satisfaction with a good interpersonal
skill.
● At least good in mathematical skill.
● Ability to use basic machinery & technology.
Service Crew
● At least high school graduate with relevant experience.
● Being friendly, reliable, and punctual.
● Ability to deliver top quality customer service and assistance
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● Highly focus on providing customers satisfaction with a good interpersonal
skill.
● Flexible and physically fit and able to work for a long period of time.
● Good communication skills.
Notes: The cashier may be stationed to help the service crew when needed.
Positions Per Day Per Month Annually Benefits
Manager 650 16,900 202,800 SSS, Philhealth
Cashier 570 14,820 177,840 SSS, Philhealth
SSS, Philhealth
Service crew 570 14,820 177,840
Salaries and Benefits
Table 3.1 Salaries and Benefits
Positions Mon Tue Wed Thurs Fri Sat Sun
Manager 10 am – 10 am – 10 am – Day Off 10 am – 10 am – 10 am
6pm 6pm 6pm 6pm 6pm – 6pm
Cashier 10 am – 10 am – 10 am – Day Off 10 am – 10 am – 10 am
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Service crew 10 am – 10 am – 10 am – Day Off 10 am – 10 am – 10 am
Schedule
Table 3.2 Employees’ Schedule
Organizational Chart
Partners
General Manager
General Manager
Cashier Service Crew
Figure 3.1 Organizational Chart
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Organizational Policies
Employees
 Basic hygiene practices.
 Wear complete uniform.
 Keep a clean appearance, no pieces of jewelry, and keep fingernails short and
groomed.
 Do not touch or prepare food if you have cuts or sores on your hands.
 Keep hair pulled back and restrained under your hairnet.
 Proper and frequent hand washing.
 No smoking and alcoholic drinks within the premises.
 No tardiness habit.
 Always put guest first.
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 Practice ABC (always be courteous) policy on both co-employees and customers.
Customers
 Clean as you go.
 Pay as you order and count your change before leaving the cashier.
 Waste disposal should always be done properly.
 Customer feedback is always valued.
 Do not leave your things unattended. The store is not liable for any lost valuables.
Identification Card
Figure 3.2 Employees’ ID
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Uniform
Table 3.3 Employees’ Uniform
Images and Uniform Description
Manager Uniform Service Crew Uniform
32
Official Apron
Black Pants
Hairnet
Splasher White Shoes
Gantt Chart
Table 3.4 Gantt Chart
Procedure September October November December January

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1
Planning
Acquisition of
funds
Finding
location
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Processing
permit and
requirements
Canvassing
and
purchasing of
furniture,
equipment and
ingredients
Renovation of
site
Hiring of
employees
Grand opening
Chapter IV
TECHNICAL ASPECT
Introduction
This chapter shows the technical aspect of the business and these are plant layout,
floor plan, vicinity plan, consumable, non-consumable, furniture and fixture machinery and
equipment, office supplies, emergency and safety equipment, cleaning materials utilities,
and waste disposal.
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Plant Layout
Figure 4.1 Plant Layout
Floor Plan
Figure 4.2 Floor Plan
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Dining Area
Vicinity Plan
36
Figure 4.3 Vicinity Map
Consumable
37
Table 4.1 Consumable
Sprinkles Oreo biscuit Nescafe granules
Equal Gold
(zero calorie sweetener )

Cashew nuts Hot fudge
Nips
Nestle Cream
(All-Purpose Cream) Caramel fudge
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Mini mallows Soya Milk Strawberry syrup
Clear disposable gloves

Transparent Sticker Paper
Milkshake Straw
Soft Served Cup 8oz Soft Served Cup 6oz PET Cup with Lid 12oz
39
Straws
Spoons
Paper Tissues
Ice tube
Take out plastic bag s

Double 2 Cups Clear Plastic Cup
Milkshake With
Dome lid 16oz
Plastic Cup Milkshake

With Dome Lid 8oz
Non – Consumable
40
Table 4.2 Non-Consumable
Scooper Ice scooper
Apron
Hair net
Stainless Steel Sinker
Containers Mixing bowl
4L Ice Cream Container Polo

Shirt
Black Pants
Splasher Shoes
41
Furniture and Fixture
Table 4.3 Furniture and Fixture
Furniture and Fixture Description

The table has a pleasing look and will be
ideal for serving delicious ice cream.
Table
This chair complements the design of the
table and provides comfort to the customer
when they take a seat.
Chair
The customer is protected from direct
sunlight by this umbrella. It also enhances
the elegance of the dining set.
Patio Umbrella
42
Machinery and Equipment
Table 4.4 Machinery and Equipment
Equipment Description
To maintain the required ice cream
temperature as well as for cooling
and storing raw products.
Double Door
Refrigerator
with Large Freezer Compartment
To make the affogato by brewing
coffee
Coffee machine
To properly mix everything when
all of the ingredients required in
making ice cream have been added.
43
Stand Mixer
To properly blend the milkshakes
orders
Blender
To process customer orders,
process payments and change, and
securely store cash.
Point Of Sale
Cash Drawer with printer ( POS)
Office Supplies
Table 4.5 Office Supplies
Office Supplies Description
An instrument for writing and encoding.
44
Ballpen
Used to correct mistakes during writing.
Correction Tape
Used for recording all transactions, inventory,

and employee attendance.
Record Book
used to make a copy while the original receipt is

being made.
POS Thermal Roll Paper
have a straight, traditional blade. This allows for

use on paper, fabric, and many other kinds of
materials.
45
Office Scissor
used to attach paper sheets together by inserting

a small metal staple.
Stapler
used for joining or binding materials together.
Staples
for binding sheets of paper together, and it can

be removed easily.
Paper Clip
46
used to compute paper transactions in business.
Calculator
sealing items like envelopes, repairing torn

paper, or hanging paper on a wall.
Tape
Emergency and Safety Equipment
Table 4.6 Emergency and Safety Equipment
Items Description
a TV system in which signals are not publicly
distributed but are monitored, primarily for
surveillance and security purposes. CCTV
relies on strategic placement of cameras and

CCTV (closed-circuit television)
private observation of the camera’s input
on monitors
First Aid Kit A box, bag or pack that holds supplies used to
treat minor injuries including cuts, scrapes,
burns, bruises, and sprains. More elaborate first
47
aid kits can also include survival
supplies, life-saving emergency supplies or
convenience items like bug sting wipes or cold
& flu medicines.
An agent that will cool burning heat, smother
fuel or remove oxygen so the fire cannot
continue to burn. A portable fire extinguisher
can quickly control a small fire if applied by an
individual properly trained.
Fire Extinguishers
provide safe and efficient evacuation of all
occupants marking emergency exits, pathways
and changes of direction.
Exit Signs
Padlock To prevent unauthorised access to an area,
building or an item – or they are
used to prevent theft.
48
Cleaning Materials
Table 4.7 Cleaning Materials
Broom is used for sweeping dirt on

floors and dustpan is used for
scooping the dirt and wastes on the
floor.
Broom and Dustpan
Rinse-water bucket is an
indispensable tool in the cleaning
arsenal. To make cleaning less of a
drag — and a mess — use a 10-quart,
square plastic bucket.
Bucket
An implement made of absorbent

material fastened to a handle and
used especially for cleaning floors.
Mop
A soft substance that is full of small

holes and can absorb a lot of liquid,
and is used for washing and cleaning.
Sponge
49
Use for washing plates and other
utensils
Dishwashing Liquid
A substance or a mixture containing
soaps and/or surfactants (any organic
substance/mixture) intended for
washing and cleaning processes.
Detergent Soap
a container that holds materials that
have been thrown away.
Trash Can
a plastic bag put inside a trash can to
hold the waste and keep the container
clean
Trash Bag
50
a useful tool for cleaning or wiping
away unwanted residue, dust, or
stains.
Cleaning Cloth
Renovation Materials
Table 4.8 Renovation Materials
A solution or suspension of pigment,
binder and mineral solvent. It is a thin dry
film so formed by this solution is then

Paint
applied to a surface which is used as a
decorative or protecting coating
Used to hold paint near the point of use to
help simplify painting projects. Trays
have a reservoir that works with both
brushes and rollers, and a ridged slope for
Paint Tray removing excess paint before applying to
a surface.
51
It is a paint application tool used
for painting large flat surfaces rapidly and
efficiently.
Paint Rollers
It is used to apply paint or ink. It is
usually made by clamping bristles to a
handle with a ferrule. They are available
Paint Brush in various sizes, shapes, and materials.
It is a solvent used to thin oil-based
paints, solvents labeled "paint thinner"
are usually mineral spirits having a flash
point at about 40 °C, the same as some

Paint Thinner
popular brands of charcoal starter.
Used to connect the wooden elements and
structures, as well as fixing them soft
materials. The structure of the nail has a
Concrete Nails circular section and a flat or conical head.
It is a wall sticker, wall tattoo, or wall
vinyl, is a vinyl sticker that is affixed to a
wall or other smooth surface
for decoration and informational
Wallpaper Sticker purposes.
52
Manufactured furnishing materials
commonly used to cover internal walls,
ceilings and floors. They can be simple
and functional or decorative and elaborate
Ti (such as mosaics).
les
Meralco is the only electric power distributor

agency in the Philippines, it helps to provide
power quality energy services thus, it will
also help for the assurance of our customer
as well as our establishment.
Maynilad is also known water supplier

company that provides such a good service
in terms of providing and making water
reservoir for us to get a nice and clean water
for us to use it in our daily needs.
One of the utilities in our business is the

internet connection, it helps a business in
many different ways such us to access
information, processing transactions,
monitoring and measuring our customer
interest, and promoting our business online.
Utilities
Table 4.8 Utilities
53
Waste Disposal
For our waste disposal, the garbage truck will collect every 6 o’clock in the evening
after the business hours. This is to make sure that all the garbage will be disposed and that
our store will be left with no trashes.
Waste Segregation
Soy Amore will also support the proper waste segregation. This is by placing three
(3) trash cans which indicated these: Biodegradable, Non-Biodegradable, and Recyclable.
Figure 4.4 Waste Segregation
54
Chapter V
Financial Aspect
Introduction
This chapter will outline the startup costs, the overall anticipated cost of the
equipment, supplies, and other necessities for this business, as well as the payroll system
costs. Also the accounting information, such as the balance sheet, income statement, cash
flow statement, income statement, and depreciation expenses.
Start-Up Capital
Table 5.1 Start-Up Capital
PARTNERS PARTNER’S EQUITY

Bautista, Lea C. 37,500.00
Baylosis, Adrian 37,500.00
Dacanay, Mayan M. 37,500.00
Espano, Ellyn B. 37,500.00
Fulgencio, Marjorie 37,500.00
Isuela, Sharmaine O. 37,500.00
Maglunob, Christoper 37,500.00
Radam, Kyla 37,500.00
TOTAL 300,000.00
55
Total Projected Cost

Table 5.2 Total Projected Cost
Initial Capital 300,000.00
Monthly
Consumable Supplies 64,430.00
Non - Consumable Supplies 3,290.00
Office Supplies 1,357.00
Furniture and Fixtures 4,917.00
Machineries and Equipment 33,113.00
Rent Expense 7,000.00
Emergency and Safety Equipment 2,692.00
Cleaning Materials Expense 1,351.00
Renovation Expense 16,760.00
Legal Expense 8,415.00
Advertising Expense 3,800.00
Utilities Expense 5,000.00
Salaries Expense 46,540.00
Emergency Fund 20,000.00
Total 218,665.00
Remaining Cash 81,335.00
56
Table 5.3 Consumable Supplies
CONSUMBLE SUPPLIES
MATERIALS UNIT PRICE QUANTITY UNIT MONTHLY
Sprinkles 150.00 30 PER KILO 4,500.00

Oreo biscuit 65.00 30 PER PACK 1,950.00
(12 PCS)
Nescafe granules 160.00 30 PER PACK 4,800.00
Cashew nuts 500.00 3 PER SACK 1,500.00
Equal Gold 412.00 5 PER PACK 2,060.00
Hot fudge syrup 250.00 30 PER BOTTLE 7,500.00
Nips 230.00 30 PER KILO 6,900.00
Nestle Cream 1,920.00 1 PER BOX 1,920.00
(24 PCS)
Caramel fudge syrup 250.00 30 PER BOTTLE 7,500.00
Mini mallows 120.00 20 PER KILO 2,400.00
Soya Milk 200.00 10 PER 2,000.00
GALLON
Strawberry syrup 250.00 30 PER BOTTLE 7,500.00
Clear disposable gloves 10.00 10 PER PCS 100.00
Transparent Sticker Paper 130.00 5 PER BUNDLE 650.00
Soft Served Cup 8oz 150.00 5 PER 750.00
PACK (50 PCS)
Soft Served Cup 6oz 130.00 5 PER 650.00
PACK (50 PCS)
PET Cup with Lid 12oz 150.00 5 PER 750.00
PACK (50 PCS)
Disposable Spoons (9 pcs) 30.00 10 SET 300.00
Straws (12 pcs) 20.00 15 SET 300.00
Paper Tissues (24 pcs) 150.00 10 PER BOX 1,500.00
Take out plastic bag Double 100.00 10 1,000.00
PER PCS
2 Cups
Ice tube 50.00 15 PER KILO 750.00
Clear plastic cup milkshake 180.00 5 PER 900.00
with dome lid 16 oz PACK (50 PCS)
Plastic cup milkshake with 150.00 5 PER 750.00
dome lid 8 oz PACK (50 PCS)
Milkshake Straw 150.00 10 PER 1,500.00
PACK (100 PCS)
Black Pearl (Sago) 400.00 10 PER KILO 4,000.00
TOTAL 64,430.00
57
Table 5.4 Non-Consumable Supplies
NON-CONSUMABLE SUPPLIES
MATERIALS QUANTITY UNIT MONTHLY
UNIT PRICE
Scooper ( 3 set) 80.00 2 SET 160.00
Ice scooper ( 3 set) 30.00 2 SET 60.00

Apron 30.00 3 PER 90.00
PCS
Hair net 30.00 2 PER 60.00
PCS
Stainless Steel Sinker Containers 400.00 2 SET 800.00
Ice cream container 4 liters 42.00 15 PER 630.00
PCS
Mixing bowl 65.00 2 PER 130.00
PCS
Uniform(manager) 600.00 1 SET 600.00
Uniform (cashier & service crew) 600.00 1 SET 600.00
Splasher white shoes 160.00 1 PER 160.00
PCS
TOTAL 3,290.00
Table 5.4 Office Supplies
OFFICE SUPPLIES

Ballpens 190.00 2 PER BOX 190.00
Correction Tape 36.00 2 PER PACK 72.00
Record Book 50.00 2 PER PC 100.00
POS Thermal Paper 20.00 30 PER ROLL 600.00
Office Scissor 30.00 1 PER PC 30.00
Stapler 35.00 1 PER PC 35.00
Staples 10.00 10 PER PC 100.00
Paper Clip 35.00 2 PER PACK 70.00
Calculator 100.00 1 PER PC 100.00
Tape 30.00 2 PER PC 60.00
TOTAL 1,357.00
58
Table 5.5 Furniture and Fixtures
FURNITURE AND FIXTURES
MATERIALS PRICE QUANTITY UNIT TOTAL PRICE

Table and Chair 1,100.00 3 SET 3,300.00
Patio Umbrella 539.00 3 SET 1,617.00

TOTAL 4,917.00
Table 5.6 Machineries and Equipment
MACHINERIES AND EQUIPMENT

Double-door 11,695.00 1 PER PC 11,695.00
refrigerator with freezer
Coffee Machine 1,080.00 1 PER PC 1,080.00
Stand Mixer 1,350.00 1 PER PC 1,350.00
Blender 989.00 1 PER PC 989.00
Point of Sale Cash 17,999.00 1 PER PC 17,999.00
Drawer with Printer
(POS)
TOTAL 33,113.00
Table 5.7 Rent Expense

RENT EXPENSE RENT EXPENSE
PREPAID RENT TOTAL EXPENSE RENT MONTHLY
1 MONTH DEPOSIT 7,000.00 EXPENSE
SPACE 7,000.00
2 MONTHS ADVANCE 14,000.00
RENT
TOTAL 21,000.00
59
Table 5.8 Emergency and Safety Equipment
EMERGENCY AND SAFETY EQUIPMENT

CCTV (close circuit 600.00 2 SET 1,200.00
television)
First Aid Kit 550.00 1 PER PC 550.00

Fire 776.00 1 PER PC 776.00
Extinguisher
Emergency Sign 146.00 1 PER PC 146.00

Padlock 20.00 1 PER PC 20.00
TOTAL 2,692.00
Table 5.9 Cleaning Materials
CLEANING MATERIALS

Broom and Dustpan 80.00 1 SET 80.00
Bucket 42.00 2 PER PC 84.00
Rag 5.00 10 PER PC 50.00
Mop 75.00 1 PER PC 75.00
Sponge 5.00 10 PER PC 50.00
PER
Dishwashing Liquid 25.00 10 250.00
BOTTLE
Detergent Soap 50.00 10 PER KILO 500.00
Trash Can 137.00 1 PER PC 137.00

Trash Bag (25 pcs) 25.00 5 PER PC 125.00
TOTAL 1,351.00
Table 5.10 Renovation Expenses

60
RENOVATION EXPENSES

Paint 750 3 GALLON 2,250.00
Paint Tray 30 2 PER PC 60.00
Paint Rollers 50 2 PER PC 100.00
Paint Brush 35 2 PER PC 70.00
Paint Thinner 50 2 PER BOTTLE 100.00
Concrete Nails 75 2 PER KILO 150.00
Wallpaper Sticker 103 10 PER ROLL 1,030.00
Tiles 36 100 PER PC 3,600.00
Labor (Carpentry) 1000 7 PER DAY 7,000.00
Labor (Electrical) 600 2 PER DAY 1,200.00
Labor (Plumbing) 600 2 PER DAY 1,200.00
TOTAL 16,760.00
Table 5.11 Legal Expense
LEGAL EXPENSE
ITEM UNIT PRICE
BUSINESS PERMIT 500.00
BARANGAY CLEARANCE 100.00
MAYOR'S PERMIT 2,033.00
SANITARY PERMIT 2,022.00
BIR REGISTRATION (W/ Loose Documentary Stamp Tax) 530.00
SECURITIES AND EXCHANGE (SEC) REGISTRATION 2,530.00
VERIFICATION AND RESERVATION FOR THE BUSINESS 500.00
NAME
PRINT OFFICIAL RECEIPT 200.00
TOTAL 8,415.00
Table 5.12 Advertising Expense

ADVERTISING EXPENSE
ITEMS UNIT PRICE QTY UNIT TOTAL PRICE
61
Tran slight 600.00 2 PER PC 1,200.00

Tarpaulin 300.00 2 PER PC 600.00
Flyers 200.00 100 PER PRINT 2,000.00
TOTAL 3,800.00
Table 5.13 Utilities Expense
UTILITIES EXPENSE
ITEMS UNIT MONTHLY
Meralco kw/h 3,000.00
Maynilad cubic meter 500.00
Converge 25 mbps 1,500.00
TOTAL 5,000.00
Table 5.14 Salaries Expense

SALARIES EXPENSE
POSITION DAILY WAGE MONTHLY INCOME
General Manager 650 16,900.00
Cashier 570 14,820.00
Service Crew 570 14,820.00
TOTAL 46,540.00
Table 5.16 Emergency Fund

EMERGENCY FUND
Lockdown due to COVID-19 5, 000.00
Earthquake & Fire 5,000.00
Other unexpected calamity and expenses 10,000.00
TOTAL 20,000.00
Table 5.15 Payroll Expense

PAYROLL EXPENSES
Phil- Monthly
Daily SSS
Position Status Gross Pay Total
Wage Health
Contribution
General Single 650 16,900 742.50 338 1,080.05
manager
62
Cashier Single 570 14,820 652.50 296.04 948.09
Service crew Single 570 14,820 652.50 296.04 948.09
TOTAL 46,540 2,047.05 930.08 2,978.03
Depreciation Cost
Table 5.17 Depreciation Cost
Sales Revenue
Table 5.18 Sales Revenue
63
64
65
66
Income Statement
Table 5.19 Income Statement
67
Cash Flow
Table 5.20 Cash Flow
68
Balance Sheet
Table 5.21 Balance Sheet
69
Major Assumption
 Initial Investment is 500,00
 1.3% increase in population every year
 The business starts in January 2024
 The sales will increase by 5% for the months of February, March, April, and May, 2%
decrease for the months of June and July, 3% increase for the months of August to October,
1% increase for the month of November, 3% increase for the month of December.
 Consumable and non-consumable will increase 1% every year
 Cleaning materials will decrease 1% every year
 Office supplies will increase 2% every year
 Depreciation expense will remain constant every year
 Rent expense will remain constant every year
 Legal expense will decrease 2% every year
 Advertising expense will remain constant every year
 Salaries expense will remain constant every year
 Utilities expenses will increase 3% every year
 No increase in salaries and contributions
 Income tax is 30% of the total gross income
70
Chapter V
SOCIO-ECONOMIC ASPECTS
Introduction
This chapter includes some socio-economic factors to be considered such as the
government, community, employees, and competitors.
Government
Soy Amore understands the importance of complying with legal requirements to
operate their business and contribute to their community. This includes obtaining all
necessary permits and paying the right amount of taxes to support the government
initiatives. This commitment not only ensures the smooth operation of their business but
also contributes to the funding of essential public services and infrastructure projects.
Community
Soya amore will tend to offer the community a different varieties of ice cream that
is made from soya. Aside from that, Soy Amore can offer food for the events initiated by
local barangays, this will help in a way that instead of buying other city products, they will
support the nearby establishments that only circulate the barangay tax especially in
barangay 176. Soy Amore will assure that it will be affordable and suitable to their taste.
Employees and Benefits
Every benefit that employees will receive, as demonstrated in the earlier chapters, is
based on the matrices displayed by the relevant governmental entities. This will guarantee
that the populace can take advantage of all insurances and loans the government has to
offer. Also, this will guarantee that they can obtain a competitive pension should they
merely work for a short time. In addition, they will receive corresponding leaves as well.
71
Competitors
We created a company called Soy Amore where there is a tiny space that fits
people's budgets and also suits their tastes that they will return to because of the numerous
people who come to stroll, shop, and other activities. We enhanced the location's
uniqueness by offering a wide variety of flavors to offer. Due the number of competitors
around which are the Holiday Island Mall, Talipapa, 7/11. We are working harder to
correct what needs to be prioritized, not out of a desire for profit but rather out of a want to
do our absolute best to serve people in a way that is not forced but in keeping with their
preferences and wishes.
72
73
APPENDICES
ANNUAL INCOME TAX FORM
74
SSS FORM
75
SANITARY PERMIT FORM
76
BUSINESS PERMIT APPLICATION FORM
77
NOTARY FORM
78
Mayor’s Permit
79
2023 Tax Table
80
CURRICULUM VITAE
LENIE S. APILI
Blk 16 A lot 8, Exodus Street. Cielito Homes
Subdivision. Camarin, Caloocan City
Mobile Number: 09097049876
Email address: apilileni@gmail.com
EDUCATIONAL BACKGROUND
TERTIARY: UNIVERSITY OF CALOOCAN CITY
Bachelor of Science in Office Administration
2020-Present
SECONDARY: LAGRO HIGH SCHOOL

Senior High School
2018-2019
SKILLS
 Computer Literate (MS Word and MS Power Point)
 Multi-tasking ability
 Good in communication skills
 Leadership experience
LENIE S. APILI
81
LEA C. BAUTISTA
Blk 8 Lot 8 Sampaloc St. Camarin Caloocan City
Email address: leabautista0617@gmail.com
2020-Present
SECONDARY: SOUTHEAST-ASIA INSTITUTE OF TRADE

AND TECHNOLOGY
Senior High School
2018-2020
CAMARIN HIGH SCHOOL

Junior High School
2014-2018
SKILLS
 Computer Literate (MS Word and MS Power Point)
 Stenography (Dictation and Transcription)
 Typing Skills (40 WPM)
LEA C. BAUTISTA
ADRIAN L. BAYLOSIS
Ph 7c Pkg 11 Blk 15 Lot excess Bagong Silang,
Caloocan City
82
Email address: adrianbaylosis16@gmail.com
2020-Present
SECONDARY: METROPOLITAN INSTITUE OF ARTS

AND SCIENCES
Senior High School
2018-2020
TALA HIGH SCHOOL

Junior High School
2014-2018
SKILLS
 Computer Literate (MS Word, MS Excel, and MS Power Point)
 Communication
ADRIAN L. BAYLOSIS
MAYAN M. DACANAY
Blk 8 Lot Excess Bagong Silang Caloocan City
Email address: mayandacanay20@gmail.com
83
2020-Present
SECONDARY: ST. VINCENT DE FERRER COLLEGE INC.

Senior High School
2018-2020
BENIGNO AQUINO JR. HIGH SCHOOL Junior

High School
2014-2018
SKILLS
 Computer Literate (MS Word, MS Excel, and MS Powerpoint)
 Fast Learner
MAYAN M. DACANAY
ELLYN B. ESPAÑO
5387 Papaya St San Vicente Ferrer 178, Area D.,
Camarin Caloocan City
Email address: ellynespano47@gmail.com
84
2020-Present
SECONDARY: BESTLINK COLLEGE OF THE PHILIPPINES

Senior High School
2017-2019
CAMARIN HIGH SCHOOL

Junior High School
2013-2017
SKILLS
ELLYN B. ESPAÑO
85
MARJORIE S. FULGENCIO
173 Sta. Cruz Compound Congress Village
Caloocan City
Email address: marjorie.fulgencio123@gmail.com
2020-Present
SECONDARY: METROPOLITAN INSTITE OF ARTS AND

SCIENCES
Senior High School
2018-2020
CAMARIN HIGH SCHOOL

Junior High School
2014-2018
SKILLS
 Flexible
 Good Communication Skills
MARJORIE S. FULGENCIO
SHARMAINE O. ISUELA
86
Phs10A Pkg2 Blk13 Lot1-3 Bagong Silang
Caloocan City
Email address: shaisuela@gmail.com
2020-Present
SECONDARY: CHRIST’S ACHIEVERS MONTESSORI

Senior High School
2018-2020
SAMPAGUITA HIGH SCHOOL

Junior High School
2014-2018
SKILLS
 Soft Skills
SHARMAINE O. ISUELA
87
CHRISTOPER B. MAGLUNOB
Blk 22, Lot 26 Narra St. Alecon Homes Llano
Caloocan City
Email address: maglunobchristoper20@gmail.com
2020-Present
SECONDARY: BESTLINK COLLEGE OF THE PHILIPPINES

Senior High School
2017-2019
DEPARO HIGH SCHOOL

Junior High School
2013-2017
SKILLS
 Analytical
 Listening
CHRISTOPER B. MAGLUNOB
KYLA ADRIANE R. RADAM

88
2512 Sitio Matarik Camarin Caloocan City
Email address: kylaadrianer@gmail.com
2020-Present
SECONDARY: ST. CLARE COLLEGE OF CALOOCAN Senior

High School
2018-2019
BESTLINK COLLEGE OF THE PHILIPPINES

Senior High School
2017-2018
SAMPAGUITA HIGH SCHOOL

Junior High School
2013-2017
SKILLS
 Communication
KYLA ADRIANE R. RADAM
89

Legit Official Soy Amore Feasibility Study 1

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UNIVERSITY OF CALOOCAN CITY

Faculty of University of Caloocan City

Of the Requirements for the Course

Entrepreneurial Behaviors and Competencies

Radam, Kyla Adriane R.

Prof. Adela Entino

ii. Introduction iii

I. Chapter I: EXECUTIVE SUMMARY

II. Chapter II: MARKETING ASPECT

Innovative and Marketing Strategy 14

Factors that Affect Target Market 17

Supply and Demand Analysis19

III. Chapter III: MANAGEMENT ASPECT

Job Descriptions and Qualifications 25

Salaries and Benefits 27

IV. Chapter IV: TECHNICAL ASPECT

Furniture and Fixture 40

Machinery and Equipment 41

Emergency and Safety Equipment 45

V. Chapter V: FINANCIAL ASPECT

Total Projected Cost 54

Non Consumable Supplies 56

Furniture and Fixture 57

Emergency and Safety Equipment 59

Payroll System/Salaries Expense 63

VI. Chapter VI: SOCIO-ECONOMIC ASPECT

factors that made this study to be finished on time.

We give thanks to the institution, University of Caloocan City, where we continue

to learn as student of Bachelor of Office Administration. To the College of Business Dean,

with us throughout the process of this study.

Above all, we give our sincerest gratitude to or ALMIGHTY GOD in providing us

and wisdom given that led us throughout in accomplishing this study.

the consumers and will bring innovated product to the market.

literally means love for soya.

“SO YAH GONNA LOVE IT!”

customers that they will love the product of Soy Amore.

Figure 1.1 Soy Amore Logo

Table 1.1 Logo Description

coolness of the dessert that Soy Amore can

Green represents life and growth. The

leaves serve as the healthy factor that Soy

Amore products have. It is lactose-free,

cholesterol-free and rich in fiber.

The S. and A. are the acronyms for the

brand Soy Amore. The color red

symbolizes attractiveness and the yellow

shadow represents the soy color. That is

why there is soy that looks like it is inside

of a tummy. It displays of consuming soya

and it is good for tummy.

font shows that Soy Amore offers a variety

of products. And our tagline, to complete

prepared to serve throughout all the week except Thursdays, 10 am to 6pm.

to our customers' health and wellbeing, as well as to satisfy their wants.

 To have a product and have a uniqueness among our competitors.

 To recognize our business in ice cream industry.

 To become the popular ice cream business in the area located.

 To give an innovative, different variety of flavors that will complement the

soya ice cream.

target market, location, and supply and demand analysis.

Direct Competitor Indirect Competitor

be our direct competitor.

that could satisfy customers.