Professional Documents
Culture Documents
KING’S COLLEGE
Course Description
This course has been designed keeping in view the professional learning needs of
the management graduates by empowering their knowledge, skill and competence
to understand, design and execute a research and research-based project in a more
systematic and objective manner. The course covers basic understanding of
research process, alternative approaches of research and its designs, understanding
the sampling techniques and taking relevant sampling decisions, determining the
different sources and techniques of data collection, development and testing of data
collection instruments. Besides this, the course also provides opportunity to learn
with practice the process of data preparation, analysis and report writing.
Course Objectives
After the completion of this course, the participating graduates will be able to --
a. identify the issues worth research,
b. establish relevant research approach and design as per the need of the
context,
c. perform sampling decisions,
d. develop and perform the validity and reliability tests of the data collection
instruments,
e. administer the research,
f. perform data processing and analysis,
g. develop research report, make a presentation and incorporate client
feedback, and
h. produce the final report in specific following structure.
Expected outcomes:
After the completion of this course under my supervision, I expect you to be on the lead to
independently design, execute and maintain quality control of a research project. More
importantly, you will accomplish your Internship Project and Thesis Research with
confidence. – Dr Rijal
3 Situation analysis 10
4 Problem exploration 10
6 Study conclusions 10
7 Recommendations 10
3 Problem definitions 15
4 Research designs 15
6 Instrumentation 10
8 Production of discussions 5
9 Study conclusions 5
10 Recommendations 5
Basic Textbooks
1. Cooper, D. R., & Schindler, P. S. (2003). Business Research Methods. (10th ed.).
McGraw-Hill/Irwin: ND.
2. Malhotra, N., & Dash, S. (2010). Marketing Research: An Applied Approach.
PHI: ND.