Organization

Development & Culture

Final Project
Rebecca Stork, Flavia Diekkamp, Jeanette Schmidt, Daniela Oppelt
 Outline
 Introduction Café Newbreak

 Data Gathering Process

 Survey Results & Analysis

◦ Tourists
◦ Ocean Beach Locals

 Conclusion & Recommendations

 Data Gathering Process

 Undisclosed and disclosed observation

 Conducting surveys

 Interview with the owner

 Analysis and results
The survey was divided into four
categories:

Tourists
Ocean Beach workers
People who live in Ocean Beach
and others.
 Survey Results & Analysis
Results for tourists

 Ages between 20 – 30 years

 85% have been the first time at Newbreaks
 100% eat at Newbreak’s because of its location
 Overall 66% of the tourist would recommend Newbreak’s

Complaints: faster service, price, better customer service

 Survey Results & Analysis

Results for the Ocean Beach Locals

 Account for 70% of Newbreak customers

 23% visit Newbreak once a week

 87% prompted here because of the location

 Complaints: price, speed of service

Conclusion & Recommendations

 Why did we chose Café Newbreak?

 First observation experience: lunch

-> areas were identified where Newbreak can

improve customer satisfaction
Conclusion and Recommendation

prompted by the location to Newbreak´s

Faster Service
Better prices
Improve the customer service and
comfort
Locals seemed to be more satisfied then
tourists