I am conducting a survey on “Impulse Buying Behavior”.
_____________________________________________________________________________ _ PERSONAL DETAILS
Gender: Male Female
Age Group: Below 25 Between 25-35 Between 35-45 Above 45 Occupation: Business Service Self-employed Other_____ Annual Income: Below 1, 50,000 Between 1,50,000-3,00,000 Between 3, 00,000-5, 00,000 Above 5,00,000 _____________________________________________________________________________ _ 1. Do you have ever done the impulse buying? Yes No 2. How much do the following factors influence you for the impulse buying? Very Sr.No. Factors Strongly Moderately Little Least strongly 1. Low cost 2. Promotional schemes 3. Waited and made available 4. By seeing others 5. Willingness to try unusual 6. Seen first time and picked up 7. First sight attraction 8. Child’s influence 9. Wife’s/Husband’s influence 10. Friends’ influence 11. By watching recent ad. (To try latest) 12. Salesman’s explanation/demo.