Everything you wanted to know about Logos

What you have here is a collection of logos of Major Global Companies and trivia associated with them. All this content is from the book BIZ WORLD. My reason for compiling this it not as noble as – I want to share knowledge with the rest of the world. It is not even a bid to win some popularity contest. It is just a petty exercise that I have gone through to ensure that you get to know about the book:

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Major Global Companies
• • • • • • Automobiles Aviation Energy Financial Institutions FMCG Garments • IT & Electronics • Media • Pharmaceutical / Healthcare • Retail • Websites

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a state in Germany.Automobiles – Pg. 1/8 (Index) The combination of white and blue colors is taken from the flag of Bavaria. .

and the air. the sea. old name of the company. . The prancing horse of Ferrari. SF used to stand for Scuderia Ferrari. was taken from the symbol on Italian World War I ace Francesco Baracca’s fighter plane. 2/8 (Index) These are the leading brands from Daimler AG •The three pointed star of Mercedes represents its domination of the land.Automobiles – Pg. •Smart logo denotes a letter "c" for "compact" and an arrow for "forward thinking".

rulers of Milan in the 14th century Red cross on a white field (left) – the emblem of Milan . 3/8 (Index) Alfa Romeo is part of Fiat Group. The Biscione (right) – the emblem of the House of Visconti.Automobiles – Pg.

BUICK CADILLAC .Automobiles – Pg. 4/8 (Index) All are General Motors’ subsidiaries / brands.

Giri ‘Pickbrain’ Balasubramaniam. Quizmaster .“Biz World is a knowledge booster for anyone seeking to stay BUY THE BOOK!! in touch with the world of business.” .

Automobiles – Pg. 5/8 (Index) The Raging Bull Logo Three / Red Diamonds Logo Automobiles Motorcycles Luxury Brand .

This was done to save costs at a time where the use of typefaces was more costly than it is now.Automobiles – Pg. developed by British firm Wolff Olins. . 6/8 (Index) Both the Renault logo and its documentation used a specially designed typeface called Renault MN.

7/8 (Index) All are Volkswagen’s subsidiaries / brands.Automobiles – Pg. .

8/8 (Index) .Automobiles – Pg.

Aviation – 1/2 (Index) & are now Old Logo ↑↓New Logo .

Aviation – 2/2 (Index) The Speedbird logo Older Versions such as: Imperial Airways .

Energy – 1/2 (Index) The Green Shield Logos Helios Logo + = Pegasus logo is still used on products. Ancestor company of Exxon Logo of current entity .

Energy – 2/2 (Index) .

Financial Institutions – 1/3 (Index) ↑American Express Mascot Deutsche Bank ‘Slash in a Square’ Old Logo ↑↓New Logo .

a white rectangle divided diagonally to produce a red hourglass shape.Financial Institutions – 2/3 (Index) + = The Hexagon Symbol was developed from the bank’s house flag. .

symbolizing: confidence. where the legacy Bank of America was founded. .Financial Institutions – 3/3 (Index) The three keys are taken from the Swiss Bank Corporation logo. security and discretion The blue and gold in Visa's logo were originally chosen to represent the blue sky and golden-colored hills of California.

Where the flowing beard meets the surrounding circle. the hair curls in on itself. At the top and bottom. or the reflected number of the beast. and was said to be the two horns like those of a lamb that represented the false prophet. . three curls were said to be a mirror image of the number 666.FMCG – 1/3 (Index) The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol.

(Index) .

FMCG – 3/3 (Index) .

Garments – 1/2 (Index) The ‘Three Stripes’ were bought from the Finnish sport company Karhu Sports in 1951. .

"I don't love it. some are more equal than others. Carolyn Davidson designed the swoosh logo in 1971 while a graphic design student at Portland State University. She billed the company 35 $ for her services." . Phil Knight.Garments – 2/2 (Index) Nike’s Swoosh Logo All logos are equal. but it will grow on me. stated of the logo. founder of Nike.

IT & Electronics – 1/4 (Index) .

IT & Electronics – 2/4 (Index) HP spun off a small company. The name was picked so that the HP logo "hp" could be turned upside down to be a reverse reflect image of the logo "dy" of the new company. Dynac. in the 60s to specialize in digital equipment. .

Managing Editor. its also a primer for those appearing for competitive exams and most importantly to be able to make what is usually perceived to be a dull subject and present it with some spark and wit. be a one stop guide to quizzers who are beginning to get their feet wet. NDTV BUY THE BOOK!! . Not an easy task—but one that the two authors have achieved well. -From the foreword by Rajiv Makhni.Multiple quests are at work here— the content must be able to increase business awareness.

IT & Electronics – 3/4 (Index) .

It & Electronics – 4/4 (Index) .

Based on the stylized version of the founder’s signature . For advertising purposes.Media – 1/1 (Index) HMV stands for His Master’s Voice. a painting created in 1899 by Francis Barraud. of the dog Nipper listening to a cylinder phonograph. this was changed to a wind-up gramophone. and eventually used simply as a silhouette.

An illuminated version of the logo lights up the skyline of Leverkusen. the Bayer cross.Pharmaceuticals / Health – 1/1 (Index) The company's corporate logo. this is the largest illuminated advertisement in the world . was introduced in 1904. Installed in 1958. where Bayer is headquartered.

representing customers coming form all directions and meeting at Carrefour. .Retail – 1/1 (Index) The logo was created in 1966. coming from C of Carrefour and an arrow on both sides.

This signifies that they sell everything from A to Z. . The arrow also forms a smile.Websites – 1/3 (Index) The logo has an arrow pointing from A to Z.


. A year later in 2000.Websites – 2/3 (Index) In 1998. to produce a doodle for Bastille Day. Larry and Sergey asked current webmaster Dennis Hwang. Pleased with the The current official Google result. Dennis was then appointed Google’s chief logo was designed by Ruth doodler and doodles became a regular occurrence on Kedar. based on the Catull typeface. an intern at the time. and is a word mark the Google homepage. the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert.

Websites – 3/3 (Index) Old Logo ↑↓New Logo The logo is an unfinished globe constructed from jigsaw pieces – some pieces are still missing at the top – inscribed with glyphs from many different writing systems .

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