Everything you wanted to know about Logos

What you have here is a collection of logos of Major Global Companies and trivia associated with them. All this content is from the book BIZ WORLD. My reason for compiling this it not as noble as I want to share knowledge with the rest of the world. It is not even a bid to win some popularity contest. It is just a petty exercise that I have gone through to ensure that you get to know about the book:

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and may be just may be...

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Major Global Companies

Automobiles Aviation Energy Financial Institutions FMCG Garments IT & Electronics Media Pharmaceutical / Healthcare Retail Websites

This PDFs best view would be in Full Screen mode.

Automobiles Pg. 1/8 (Index)

The combination of white and blue colors is taken from the flag of Bavaria, a state in Germany.

Automobiles Pg. 2/8 (Index)

These are the leading brands from Daimler AG The three pointed star of Mercedes represents its domination of the land, the sea, and the air.

Smart logo denotes a letter "c" for "compact" and an arrow for "forward thinking".

The prancing horse of Ferrari, was taken from the symbol on Italian World War I ace Francesco Baraccas fighter plane.
SF used to stand for Scuderia Ferrari, old name of the company.

Automobiles Pg. 3/8 (Index)

Alfa Romeo is part of Fiat Group. The Biscione (right) the emblem of the House of Visconti, rulers of Milan in the 14th century Red cross on a white field (left) the emblem of Milan

Automobiles Pg. 4/8 (Index)

All are General Motors subsidiaries / brands.

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CADILLAC

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Automobiles Pg. 5/8 (Index)

The Raging Bull Logo Three / Red Diamonds Logo

Automobiles

Motorcycles

Luxury Brand

Automobiles Pg. 6/8 (Index)

Both the Renault logo and its documentation used a specially designed typeface called Renault MN, developed by British firm Wolff Olins. This was done to save costs at a time where the use of typefaces was more costly than it is now.

Automobiles Pg. 7/8 (Index)

All are Volkswagens subsidiaries / brands.

Automobiles Pg. 8/8 (Index)

Aviation 1/2 (Index)

& are now

Old Logo New Logo

Aviation 2/2 (Index)

The Speedbird logo Older Versions such as: Imperial Airways

Energy 1/2 (Index)

The Green Shield Logos

Helios Logo

+ =
Pegasus logo is still used on products. Ancestor company of Exxon

Logo of current entity

Energy 2/2 (Index)

Financial Institutions 1/3 (Index)

American Express Mascot

Deutsche Bank
Slash in a Square

Old Logo New Logo

Financial Institutions 2/3 (Index)

+

The Hexagon Symbol was developed from the banks house flag, a white rectangle divided diagonally to produce a red hourglass shape.

Financial Institutions 3/3 (Index)

The three keys are taken from the Swiss Bank Corporation logo, symbolizing: confidence, security and discretion

The blue and gold in Visa's logo were originally chosen to represent the blue sky and golden-colored hills of California, where the legacy Bank of America was founded.

FMCG 1/3 (Index)

The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a lamb that represented the false prophet.

(Index)

FMCG 3/3 (Index)

Garments 1/2 (Index)

The Three Stripes were bought from the Finnish sport company Karhu Sports in 1951.

Garments 2/2 (Index)

Nikes Swoosh Logo

All logos are equal, some are more equal than others.

Carolyn Davidson designed the swoosh logo in 1971 while a graphic design student at Portland State University. She billed the company 35 $ for her services. Phil Knight, founder of Nike, stated of the logo, "I don't love it, but it will grow on me."

IT & Electronics 1/4 (Index)

IT & Electronics 2/4 (Index)

HP spun off a small company, Dynac, in the 60s to specialize in digital equipment. The name was picked so that the HP logo "hp" could be turned upside down to be a reverse reflect image of the logo "dy" of the new company.

Multiple quests are at work here the content must be able to increase business awareness, be a one stop guide to quizzers who are beginning to get their feet wet, its also a primer for those appearing for competitive exams and most importantly to be able to make what is usually perceived to be a dull subject and present it with some spark and wit. Not an easy taskbut one that the two authors have achieved well.

-From the foreword by Rajiv Makhni, Managing Editor, NDTV

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IT & Electronics 3/4 (Index)

It & Electronics 4/4 (Index)

Media 1/1 (Index)

HMV stands for His Masters Voice, a painting created in 1899 by Francis Barraud, of the dog Nipper listening to a cylinder phonograph. For advertising purposes, this was changed to a wind-up gramophone, and eventually used simply as a silhouette.

Based on the stylized version of the founders signature

Pharmaceuticals / Health 1/1 (Index)

The company's corporate logo, the Bayer cross, was introduced in 1904. An illuminated version of the logo lights up the skyline of Leverkusen, where Bayer is headquartered. Installed in 1958, this is the largest illuminated advertisement in the world

Retail 1/1 (Index)

The logo was created in 1966, coming from C of Carrefour and an arrow on both sides, representing customers coming form all directions and meeting at Carrefour.

Websites 1/3 (Index)

The logo has an arrow pointing from A to Z. This signifies that they sell everything from A to Z. The arrow also forms a smile.

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Websites 2/3 (Index)

In 1998, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert.
A year later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. Pleased with the The current official Google result, Dennis was then appointed Googles chief logo was designed by Ruth doodler and doodles became a regular occurrence on Kedar, and is a word mark the Google homepage. based on the Catull typeface.

Websites 3/3 (Index)

Old Logo New Logo

The logo is an unfinished globe constructed from jigsaw pieces some pieces are still missing at the top inscribed with glyphs from many different writing systems

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